bake - September/October 2022 - 36

cakes
CAKE in a Cup
New consumer research cited by Rich Products reveals that 56%
of desserts are now consumed for all-day snacking.
" People are treating themselves all day, " points out Emma Kelchlin,
senior product manager, category business unit - desserts for Rich's.
Rich's recently introduced Our Specialty Treat Shop™ Cake
Parfaits. These fully finished parfaits provide maximum satisfaction
and convenience with classic dessert flavors that shoppers
love. With cake and icing layered together, they are a decadent,
smooth dessert.
The grab & go packaging is conducive for handling and travel,
helping maintain the product integrity, and ambient and refrigerated
shelf life offers versatile display and merchandising options.
No labor is needed as they are fully finished. They are shipped in
retail-ready packaging with pre-printed branded labels.
Rich's refers to this innovative product as " a cake slice in a cup. "
Consumer research
Technomic just released the Breakfast Global Menu Category
Report, providing robust coverage, including consumer food and
beverage preferences; segment patronage; key global, regional
and local restaurant brands; and menu trends and insights on
new product development strategies.
Key findings include that 24% of consumers globally source
their breakfast from a restaurant or foodservice venue, down
just 2% from pre-pandemic.
" The breakfast category remained largely resilient throughout
the global pandemic, and now presents an opportunistic dayp36
< SEP-OCT 2022 | bakemag.com
art for many restaurant operators and supplier partners, " explains
Aaron Jourden, director of global research and insights at Technomic.
" Consumers are back to using restaurants and foodservice
outlets as normality returns to everyday life, but their attitudes,
preferences and even venue types vary from country to country. "
Parfaits previously scored higher in consumer trends reports
that revealed people are looking for portion control in breakfast
and dessert categories.
Portion-size demand
During the pandemic, it became clear that portion-sized desserts
were gaining ground on retail store shelves, as consumers
flocked to purchase grab-and-go options.
That's why it became so important to offer convenient desserts
on the bakery counter, points out Shannon Chowaniec,
product manager, category business unit - desserts for Rich's.
There is no real time constraint when it comes to enjoying dessert
anymore. The individual cake parfaits are available in delicious
flavors including chocolate and strawberry.
In other research, there has been a 14% increase in grab-andgo
demand during the pandemic.
" Products that are more grab-and-go friendly are gaining
popularity, " Chowaniec says. " With Our Specialty Treat Shop™
Cake Parfaits, people can enjoy a high-quality indulgent brand
in a product that is easy to put in your cupholder, Now when
consumers walk into the bakery, you can offer a dedicated space
to single-serve products. "
RICH'S
http://www.bakemag.com
bake - September/October 2022

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