contents 08 10 11 36 34 42 FEATURES 12 IBIE INSPIRATIONS The bakery business is all about the people. In a key IBIE session, Rick Oleshak, vice president of marketing for AB Mauri, reminds IBIE attendees that companies don't run themselves - ''people do. " . DEPARTMENTS 06 Management 08 Technical Corner 10 Practical Marketing 11 Equipment Innovations 34 Chocolate & Decorating 36 Cakes 04 < SEP-OCT 2022 | bakemag.com 38 Breads 40 Sweet Goods 42 Pastries 44 Foodservice 58 Formula of the Month 22 CAKE ARTISTRY Love Cakes by Dorothy Lane Market designers Lee Ann Parsons and Kaytlyn Stanuszek are honored as the grand champions of the Pillsbury Bakers' Plus Grand Champions event at IBIE. 28 TAKING IT NATIONAL Paris Baguette reveals a comprehensive brand redesign focused on a celebration of the neighborhood bakery-café as a pillar of communities and of the people in those unique neighborhoods. COVER ICONIC BAGELS / INVESTING IN CHOCOLATE / A SURGE FOR CROISSANTS Love Cakes by Dorothy Lane Market designers Lee Ann Parsons and Kaytlyn Stanuszek celebrate winning the grand champion award at the 21st Pillsbury Bakers' Plus Grand Champion Trophy. Six twoperson teams from bakeries around the world came to compete. Photo courtesy of Love Cakes by Dorothy Lane Market. Cakenomics Spreading Holiday Cheer Winning cake ideas the voice of bakery and pastry 47 CAKENOMICS As we transition from the hot days of summer to the cool autumn weather, it's time to usher in holiday promotions and winning cake ideas for the fall season. Check out these winning strategies. artistry of cake IBIE SHOWCASES TOP TRENDS Dorothy Lane's decorators are champions! INSPIRATIONS FOR RETAILERS A dynamic discussion of present and future PARIS BAGUETTE EXPANSION Bringing the neighborhood to the nation SEP/OCT 2022 bakemag.comhttp://www.bakemag.com http://www.bakemag.com