bake - September/October 2022 - 50

" We want to continue helping our
baking industry colleagues learn
how our flavors can elevate their
offerings with real fruit instead of
artificially flavored syrups. "
The Perfect Purée chief executive officer Michele Lex
ply chain issues, she says more bakers are finding its products
provide cost and labor savings without sacrificing quality. " We want
to continue helping our baking industry colleagues learn how our
flavors can elevate their offerings with real fruit instead of artificially
flavored syrups in pastries and baked goods from tarts and pies to
cakes, cookies, meringues and much more, " Lex says. " We hope to
grow our community and give baking professionals an opportunity
to save time and money and continue innovating during this unprecedented
period. "
Fruit and Blood Orange, plus Prickly Pear and Pink Guava and the
newest releases: Mango Passion Fruit, Red Jalapeño and Peach
Ginger.
Jaime Schick, associate professor at Johnson & Wales University
International Baking & Pastry Institute and owner and consultant at
Vanilla Bean Chef in Providence, R.I., says, " Ginger Purée is a great
option for saving time and money. Fresh ginger becomes time consuming
to grate and shrivels up so quickly in the walk-in. The purée
is easy to have on hand when fresh ginger is needed. "
First Avenue Coffee in Spokane, Wash., uses The Perfect Purée
in its donut frosting. Manager Aaron Jordan says, " The ability to
mix a couple of ounces of purée into a recipe saves insane amounts
of time without garbage ingredients and results in a frosting with
vibrant color and true-to-fruit flavor. "
Among the products bakers rely on most for labor saving are
orange zest and lemon zest, the base ingredient that's every baker's
best friend. Both flavors along with blood orange, mango, passion
fruit, red raspberry and strawberry are available in 30-pound manufacturing
pails.
Chief executive officer Michele Lex says The Perfect Purée is excited
to attend IBIE for the first time. With labor shortages and sup50
2022
THE HALLOWEEN ISSUE
Along with serving daily samples at its booth, The Perfect Purée
is leveraging its appeal to the growing CBD baked edibles category
by sponsoring CBD baking expert Hilary Brown's educational presentation,
" Cannabis Ingredients for Baked Goods: Safety, Quality,
and Usage. "
HALLOWEEN PROMOTIONS
BakeMeAWish.com, the leading national online gourmet gifting
company, is offering no tricks, just treats this Halloween season.
Every monstrous treat is assured to put a spell on you! The spooktacular
BakeMeAWish.com Halloween lineup includes a Trick or
Treat Cake, festive mini cupcakes, and a brand new Day of the Dead
Cake. Each fresh-baked gift is guaranteed to arrive on time with
scary-fast next-day delivery.
The Halloween theme cake displays a " Trick or Treat " message
surrounded by creepy cobwebs and spine-chilling black icing, and
the frighteningly delicious mini cupcakes are topped with orange,
black, or white frosting decorated with sprinkles and ghoulish
characters.
At the start of November, celebrate the return of the dead with
the new Day of the Dead Cake in either chocolate, vanilla, red velSusieCakes
returns with its popular Southern Red Velvet Cake.
SUSIECAKES
bake - September/October 2022

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