bake - September/October 2022 - pan19

PERFILES
L
a rica herencia tradicional de
El Rey Markets, una cadena de
supermercados hispana muy popular
en Milwaukee, Wisconsin, se remonta a
muchos años atrás.
Hace décadas, Heriberto y Ernesto
Villarreal nacieron en México. Es
difícil escribir sobre la vida de ellos
individualmente, ya que sus vidas y logros
están tan entrelazados. Beto llegó a los
Estados Unidos con su padre, Octavio, en
1960. Octavio pudo mudar a su esposa y
a los demás hijos, incluyendo Ernesto, a
Milwaukee en 1964.
Beto había terminado su educación
secundaria y preparatoria en México antes
de llegar a Wisconsin. Ernesto obtuvo su
educación aquí en el sur de Milwaukee en
Vieu School y luego en Milwaukee Boys
Technical School. Heriberto y Ernesto
fueron educados para trabajar duro y
comenzaron a trabajar en Mercury Marine
a una edad temprana. Durante este tiempo,
su padre, Octavio, era dueño y operaba una
pequeña tienda de comestibles.
La población hispana de Milwaukee
creció rápidamente en la década de 1960.
La industria estaba en auge y muchos
hispanos se habían mudado al norte en
busca de trabajo y una mejor vida para
sus familias. Los hombres a menudo
llegaban primero y encontraban trabajo. Al
establecerse, enviaban dinero a la familia
en México por un tiempo y luego traían a
sus familias a Milwaukee tan pronto como
pudieran.
La tienda de Octavio era un punto de
encuentro para estos nuevos inmigrantes.
Se sentían muy nostálgicos pero también
agradecidos de estar en los Estados Unidos
y tener empleo. Debido a los recursos
limitados de su padre, era difícil almacenar
muchos de los artículos de abarrotes con
los que los inmigrantes mexicanos estaban
familiarizados. Beto había comenzado a
trabajar a tiempo parcial en otra pequeña
tienda de comestibles que también
intentaba atender a los mexicanos.
En 1978, Ernesto y Heriberto Villarreal
decidieron abrir una tienda a mayor escala.
El original Super Mercado El Rey se
inauguró en 1023 South Cesar E. Chavez
Dr., en Milwaukee. Su único propósito
era traer productos de México a la gente
de Milwaukee. No sabían que El Rey se
convertiría en una de las corporaciones
de propiedad hispana más grandes de
Wisconsin. A principios de la década de
1980, la comida mexicana se hizo muy
popular.
Esta tendencia estableció la otra parte
del negocio de los Villarreal, la venta al por
mayor de productos alimenticios hispanos.
Se instaló una fábrica de tortillas de maíz
en la calle 5th St. para proporcionar
tortillas, totopos y tamales a muchos
de los restaurantes locales favoritos de
Milwaukee. La tienda original fue renovada
y expandida tres veces a lo largo de los años
para adaptarse a las crecientes demandas
de los clientes. En 1995, El Rey abrió
una segunda tienda minorista en 35th y
Burnham, llamada El Rey Plaza.
SEPTIEMBRE 22 | PANADERĺA
19

bake - September/October 2022

Table of Contents for the Digital Edition of bake - September/October 2022

bake - September/October 2022 - Intro
bake - September/October 2022 - 1
bake - September/October 2022 - 2
bake - September/October 2022 - 3
bake - September/October 2022 - 4
bake - September/October 2022 - 5
bake - September/October 2022 - 6
bake - September/October 2022 - 7
bake - September/October 2022 - 8
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bake - September/October 2022 - 17
bake - September/October 2022 - 18
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bake - September/October 2022 - 36
bake - September/October 2022 - 37
bake - September/October 2022 - 38
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bake - September/October 2022 - 47
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bake - September/October 2022 - 50
bake - September/October 2022 - 51
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bake - September/October 2022 - 63
bake - September/October 2022 - pan1
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bake - September/October 2022 - pan3
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bake - September/October 2022 - pan5
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bake - September/October 2022 - pan19
bake - September/October 2022 - pan20
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bake - September/October 2022 - pan36
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bake - September/October 2022 - pan39
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bake - September/October 2022 - pan51
bake - September/October 2022 - pan52
https://digital.bakemag.com/sosland/bake/bake-march-april-2024
https://digital.bakemag.com/sosland/bake/bake-january-february-2024
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2023
https://www.nxtbook.com/sosland/bake/bake-november-december-2023
https://digital.bakemag.com/sosland/bake/bake-september-october-2023
https://digital.bakemag.com/sosland/bake/bake-july-august-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2023
https://digital.bakemag.com/sosland/bake/bake-redbook-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2023
https://digital.bakemag.com/sosland/bake/bake-may-june-2023
https://digital.bakemag.com/sosland/bake/bake-march-april-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2023
https://digital.bakemag.com/sosland/bake/bake-january-february-2023
https://digital.bakemag.com/sosland/bake/bake-november-december-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2022
https://digital.bakemag.com/sosland/bake/bake-september-october-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2022
https://digital.bakemag.com/sosland/bake/bake-july-aug-2022
https://digital.bakemag.com/sosland/bake/bake-redbook-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2022
https://digital.bakemag.com/sosland/bake/bake-may-june-2022
https://digital.bakemag.com/sosland/bake/bake-march-april-2022
https://digital.bakemag.com/sosland/bake/bake-january-february-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2022
https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
https://digital.bakemag.com/sosland/bake/bake-january-february-2021
https://digital.bakemag.com/sosland/bake/2021_01_01
https://digital.bakemag.com/sosland/bake/2020_12_01
https://digital.bakemag.com/sosland/bake/2020_11_01
https://digital.bakemag.com/sosland/bake/2020_09_01
https://digital.bakemag.com/sosland/bake/2020_08_01
https://digital.bakemag.com/sosland/bake/2020_07_02
https://digital.bakemag.com/sosland/bake/2020_07_01
https://digital.bakemag.com/sosland/bake/2020_06_01
https://digital.bakemag.com/sosland/bake/2020_05_01
https://digital.bakemag.com/sosland/bake/2020_04_01
https://digital.bakemag.com/sosland/bake/2020_02_01
https://digital.bakemag.com/sosland/bake/2020_01_01
https://digital.bakemag.com/sosland/bake/2019_12_01
https://digital.bakemag.com/sosland/bake/2019_11_01
https://digital.bakemag.com/sosland/bake/2019_10_01
https://digital.bakemag.com/sosland/bake/2019_09_01
https://digital.bakemag.com/sosland/bake/2019_08_01
https://digital.bakemag.com/sosland/bake/2019_07_01
https://digital.bakemag.com/sosland/bake/2019_06_01
https://digital.bakemag.com/sosland/bake/2019_05_01
https://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
https://digital.bakemag.com/sosland/bake/2019_02_01
https://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
http://digital.bakemag.com/sosland/bake/2017_06_01
http://digital.bakemag.com/sosland/bake/2017_05_01
http://digital.bakemag.com/sosland/bake/2017_04_01
http://digital.bakemag.com/sosland/bake/2017_03_01
http://digital.bakemag.com/sosland/bake/2017_02_01
http://digital.bakemag.com/sosland/bake/2017_01_01
http://digital.bakemag.com/sosland/bake/2016_12_01
http://digital.bakemag.com/sosland/bake/2016_11_01
http://digital.bakemag.com/sosland/bake/2016_10_01
http://digital.bakemag.com/sosland/bake/2016_09_01
http://digital.bakemag.com/sosland/bake/2016_08_01
http://digital.bakemag.com/sosland/bake/2016_07_01
http://digital.bakemag.com/sosland/bake/2016_06_01
http://digital.bakemag.com/sosland/bake/2016_05_01
http://digital.bakemag.com/sosland/bake/2016_04_01
http://digital.bakemag.com/sosland/bake/2016_03_01
http://digital.bakemag.com/sosland/bake/2016_02_01
http://digital.bakemag.com/sosland/bake/2016_01_01
http://digital.bakemag.com/sosland/bake/2015_12_01
http://digital.bakemag.com/sosland/bake/2015_10_01
http://digital.bakemag.com/sosland/bake/2015_09_01
http://digital.bakemag.com/sosland/bake/2015_08_01
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