bake Special Report - January 2022 - 24
KEY TRENDS
BY JOHN UNREIN
During the recent International
Dairy-Deli-Bakery Association
(IDDBA) webinar, " How Perishables
Consumers are Adapting to Inflation, "
Category Partners revealed findings
and insights from a 2,000-respondent
consumer survey in November.
This webinar, hosted by IDDBA and
conducted by Category Partners,
examined topics like how long
consumers anticipate the trend to
last, consumer switching across
package sizes, deal seeking, and
other elements important to them.
Adam Brohimer is president of
Category Partners, LLC a retail
sector business insights company
founded in 2008, which specializes
in driving growth by executing
consumer and market research,
data analytics and technology
solutions. Cara Ammon, senior vice
president of Category Partners,
also offered insights during the
informative session.
" Anybody who has a blog on
YouTube is writing about inflation.
There is a lot of buzz, but not a lot
of clarity, " Brohimer says.
The Category Partners survey
24
reveals that 93% of consumers
surveyed express concern about
inflation. Ammon pointed out the
significance of this finding, adding
" you hardly ever see 93% of people
agree on anything. "
When consumers were asked
whether they have noticed higher
prices, groceries ranked No. 1,
followed by gas prices at No. 2.
How long will it affect prices at
the grocery store?
An estimated 80% said at least
through the next year. Further,
people ages 45 to 64 exhibit the
highest proportion of " extremely
concerned. "
The survey found that 81% report
feeling their household budget is
being somewhat impacted.
In response to the pandemic, 33%
report they are doing " significantly
more " cooking at home. And due
to inflationary pressures, 60% are
eating at home more.
All formats in the retail sector are
experiencing a traffic bump, with the
highest being reported at Walmart,
supermarkets, warehouse clubs, and
discount grocery.
AHEAD
What is the shocker is the
magnitude of awareness.
Consumers are buckling up for
the long haul - 42% think this
will last 2 years or longer. "
Cara Ammon, senior vice president of Category Partners
Bake Magazine Digital Special Report 1 | Volume 3 | bakemag.com
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bake Special Report - January 2022
Table of Contents for the Digital Edition of bake Special Report - January 2022
bake Special Report - January 2022 - 1
bake Special Report - January 2022 - 2
bake Special Report - January 2022 - 3
bake Special Report - January 2022 - 4
bake Special Report - January 2022 - 5
bake Special Report - January 2022 - 6
bake Special Report - January 2022 - 7
bake Special Report - January 2022 - 8
bake Special Report - January 2022 - 9
bake Special Report - January 2022 - 10
bake Special Report - January 2022 - 11
bake Special Report - January 2022 - 12
bake Special Report - January 2022 - 13
bake Special Report - January 2022 - 14
bake Special Report - January 2022 - 15
bake Special Report - January 2022 - 16
bake Special Report - January 2022 - 17
bake Special Report - January 2022 - 18
bake Special Report - January 2022 - 19
bake Special Report - January 2022 - 20
bake Special Report - January 2022 - 21
bake Special Report - January 2022 - 22
bake Special Report - January 2022 - 23
bake Special Report - January 2022 - 24
bake Special Report - January 2022 - 25
bake Special Report - January 2022 - 26
bake Special Report - January 2022 - 27
bake Special Report - January 2022 - 28
bake Special Report - January 2022 - 29
bake Special Report - January 2022 - 30
bake Special Report - January 2022 - 31
bake Special Report - January 2022 - 32
bake Special Report - January 2022 - 33
bake Special Report - January 2022 - 34
bake Special Report - January 2022 - 35
bake Special Report - January 2022 - 36
bake Special Report - January 2022 - 37
bake Special Report - January 2022 - 38
bake Special Report - January 2022 - 39
bake Special Report - January 2022 - 40
bake Special Report - January 2022 - 41
bake Special Report - January 2022 - 42
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