bake - Special Report - January 2023 - 10
DIGITAL
MARKETING
strategies
BY JOHN UNREIN
Email remains the king of digital
marketing and an important means
of maintaining a relationship and
communicating with your customers,
according to Mike Clements, owner
of BakeSmart.
" News about promotions and
events are all easy to digest through
email, and there's a sense of security
customers can feel knowing
that information is still sitting
in their inbox and easy to find,
instead of having to scroll through
numerous social media posts in
hopes of finding that thing they
found, " he says.
That said, nothing shares quite
like social. Events can be posted and
promoted on multiple platforms,
new products can be previewed,
and it gives you an opportunity to
show off your creativity or skills in
Themed events,
live music, and
free stuff are
always great
choices. "
Mike Clements, owner of BakeSmart
a way that email cannot.
The recent explosion in popularity
of TikTok shows that short form
video is emerging as The Next Big
Thing for marketing your goods.
Bakeries should take note of this
trend and use it to their advantage.
Email marketing campaigns significantly
widen your reach and get real
customers in the door, " but I can't
tell you the last time I heard of an
email going viral, " Clements advises.
Counterintuitively, holding in-store
events can be a part of your digital
marketing strategy, as well. In-store
events and workshops create a sense
of community, draw in more paying
customers, give your customers a
chance to share what they're doing
on social media, and give you a
10
Bake Magazine Digital Special Report 1 | Volume 4 | bakemag.com
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http://www.bakemag.com
bake - Special Report - January 2023
Table of Contents for the Digital Edition of bake - Special Report - January 2023
bake - Special Report - January 2023 - Intro
bake - Special Report - January 2023 - 1
bake - Special Report - January 2023 - 2
bake - Special Report - January 2023 - 3
bake - Special Report - January 2023 - 4
bake - Special Report - January 2023 - 5
bake - Special Report - January 2023 - 6
bake - Special Report - January 2023 - 7
bake - Special Report - January 2023 - 8
bake - Special Report - January 2023 - 9
bake - Special Report - January 2023 - 10
bake - Special Report - January 2023 - 11
bake - Special Report - January 2023 - 12
bake - Special Report - January 2023 - 13
bake - Special Report - January 2023 - 14
bake - Special Report - January 2023 - 15
bake - Special Report - January 2023 - 16
bake - Special Report - January 2023 - 17
bake - Special Report - January 2023 - 18
bake - Special Report - January 2023 - 19
bake - Special Report - January 2023 - 20
bake - Special Report - January 2023 - 21
bake - Special Report - January 2023 - 22
bake - Special Report - January 2023 - 23
bake - Special Report - January 2023 - 24
bake - Special Report - January 2023 - 25
bake - Special Report - January 2023 - 26
bake - Special Report - January 2023 - 27
bake - Special Report - January 2023 - 28
bake - Special Report - January 2023 - 29
bake - Special Report - January 2023 - 30
bake - Special Report - January 2023 - 31
bake - Special Report - January 2023 - 32
bake - Special Report - January 2023 - 33
bake - Special Report - January 2023 - 34
bake - Special Report - January 2023 - 35
bake - Special Report - January 2023 - 36
bake - Special Report - January 2023 - 37
bake - Special Report - January 2023 - 38
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