bake - Special Report - January 2023 - 32
JOHN UNREIN
MERCHANDISING
HOW-TO TIPS
BY JOHN UNREIN
Fresh bakery sales are thriving in
today's " new normal, " ranking in the
top three departments storewide
as shoppers seek to elevate more
frequent at-home meals and enjoy
affordable indulgences in the face
of economic uncertainty. Insights
from a two-and-a-half-year series
of consumer sentiment tracking
surveys by Rich Products (Rich's)
chart a clear course for retailers
to capitalize on this momentum
through more healthy options
among their fresh bakery offerings,
greater variety, and smaller, more
affordable portion sizes.
" Pursuing more targeted solutions
and promotions, increasing fresh
bakery's presence in the store perimeter,
and integrating more bakery
items into meal solution merchandising
all will help expand awareness
and increase impulse bakery sales, "
says Bill Heiler, manager, Research
& Insights, Rich Products.
Rich's launched its ongoing
consumer sentiment tracking
study in 2020 to monitor changes
in shopper preferences and fresh
bakery purchasing behaviors across
retail, foodservice and e-commerce
channels. To date, the global food
company has fielded 12 waves of
the survey with 300 participants
each. In addition, Rich's conducted
several shopper studies focused on
the future of Fresh Bakery over the
past 18 months. Among the significant
findings:
Fresh bakery influences where
shoppers shop. Shopper satisfaction
with fresh bakery is very high,
with 88% of respondents ranking
their in-store bakery experience as
excellent or very good. What's more,
28% of shoppers choose where to
buy their groceries based on the
in-store bakery's options.
Everyday purchases are growing.
While shoppers are still more likely
to purchase fresh bakery for special
occasions (67%) than everyday
(52%), anytime treats and comfort
purchases are on the rise. In fact,
31% of respondents claimed they
have purchased more anytime treats
in the last two years than they did
pre-pandemic.
Fresh bakery can fuel more
breakfasts at home. With inflation
at historically high levels,
consumers are looking to save on
food. Almost half (46%) report
they are purchasing fewer breakfasts
from restaurants, creating an
opportunity for more breakfast
items from the in-store bakery.
Cost-conscious shoppers turn to
bakery breads and rolls. Among
shoppers who have increased their
planned fresh bakery purchases,
66% plan more bread and roll
purchases to save money-another
way fresh bakery items can elevate
everyday occasions.
Healthier treats are in demand.
When asked what new food and
beverage products they would be
excited to see in retail stores, 42%
of respondents indicated an interest
in more healthy items in the fresh
https://www.richs.com/
bake - Special Report - January 2023
Table of Contents for the Digital Edition of bake - Special Report - January 2023
bake - Special Report - January 2023 - Intro
bake - Special Report - January 2023 - 1
bake - Special Report - January 2023 - 2
bake - Special Report - January 2023 - 3
bake - Special Report - January 2023 - 4
bake - Special Report - January 2023 - 5
bake - Special Report - January 2023 - 6
bake - Special Report - January 2023 - 7
bake - Special Report - January 2023 - 8
bake - Special Report - January 2023 - 9
bake - Special Report - January 2023 - 10
bake - Special Report - January 2023 - 11
bake - Special Report - January 2023 - 12
bake - Special Report - January 2023 - 13
bake - Special Report - January 2023 - 14
bake - Special Report - January 2023 - 15
bake - Special Report - January 2023 - 16
bake - Special Report - January 2023 - 17
bake - Special Report - January 2023 - 18
bake - Special Report - January 2023 - 19
bake - Special Report - January 2023 - 20
bake - Special Report - January 2023 - 21
bake - Special Report - January 2023 - 22
bake - Special Report - January 2023 - 23
bake - Special Report - January 2023 - 24
bake - Special Report - January 2023 - 25
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bake - Special Report - January 2023 - 29
bake - Special Report - January 2023 - 30
bake - Special Report - January 2023 - 31
bake - Special Report - January 2023 - 32
bake - Special Report - January 2023 - 33
bake - Special Report - January 2023 - 34
bake - Special Report - January 2023 - 35
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bake - Special Report - January 2023 - 37
bake - Special Report - January 2023 - 38
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