bake Special Report - July 2022 - 22

BIRTHDAY CAKES
BY JOHN UNREIN
Birthday cakes are taking all shapes
and sizes nowadays. The great
news is that the tools available
from bakery and cake decorating
companies make it simpler than
ever to add the wow factor to your
original cakes and cupcakes.
Lawrence Foods Decocrèmes®
Colored Icings come in an assortment
of versatile trending colors,
sure to catch your customer's eye.
" Our proprietary SureShades® color
technology ensures beautiful colors
that will not fade or bleed. With a
clean vanilla flavor, you have never
had color taste this good, " Lawrence
Foods points out.
This indulgence trend is particularly
significant in chocolate cakes.
Chocolate cake and cupcakes continue
to be the top flavor among all cakes/
cupcake flavors (source: Nielsen, POS
Sweet Bakery), and chocolate cake is
also projected to grow 2.2% over the
next four years (Source: Datassential
MenuTrends/Flavor).
In 2021, chocolate cakes will be
22
darker and richer than ever before,
with bakers turning to ingredients
such as black cocoa powder, activated
charcoal and richer fudge.
Color is " free "
Mark Seaman, CMSA, culinary applications
chef, specialties, at Barry
Callebaut, points out that color is
" free " to add to cakes and cupcakes.
" Color makes your product more
appealing and provides a great
background for chocolate decorations
to pop, " Seaman recommends.
Use different piping tips. Just
changing the style of the icing on a
cupcake or cake gives it a completely
different feel. Your customers will
see your case as filled with a huge
variety of different options, even
though you have not had to add in
any new recipes or labor.
Another tip is to use chocolate to
your advantage.
" Chocolate is the number-one
preferred flavor for desserts, " he
says. " Drizzle chocolate (or colored
Bake Magazine Digital Special Report 3 | Volume 3 | bakemag.com
PAMELA_D_MCADAMS - STOCK.ADOBE.COM, JOHN UNREIN

http://www.bakemag.com

bake Special Report - July 2022

Table of Contents for the Digital Edition of bake Special Report - July 2022

bake Special Report - July 2022 - Intro
bake Special Report - July 2022 - 1
bake Special Report - July 2022 - 2
bake Special Report - July 2022 - 3
bake Special Report - July 2022 - 4
bake Special Report - July 2022 - 5
bake Special Report - July 2022 - 6
bake Special Report - July 2022 - 7
bake Special Report - July 2022 - 8
bake Special Report - July 2022 - 9
bake Special Report - July 2022 - 10
bake Special Report - July 2022 - 11
bake Special Report - July 2022 - 12
bake Special Report - July 2022 - 13
bake Special Report - July 2022 - 14
bake Special Report - July 2022 - 15
bake Special Report - July 2022 - 16
bake Special Report - July 2022 - 17
bake Special Report - July 2022 - 18
bake Special Report - July 2022 - 19
bake Special Report - July 2022 - 20
bake Special Report - July 2022 - 21
bake Special Report - July 2022 - 22
bake Special Report - July 2022 - 23
bake Special Report - July 2022 - 24
bake Special Report - July 2022 - 25
bake Special Report - July 2022 - 26
bake Special Report - July 2022 - 27
bake Special Report - July 2022 - 28
bake Special Report - July 2022 - 29
bake Special Report - July 2022 - 30
bake Special Report - July 2022 - 31
bake Special Report - July 2022 - 32
bake Special Report - July 2022 - 33
bake Special Report - July 2022 - 34
bake Special Report - July 2022 - 35
bake Special Report - July 2022 - 36
bake Special Report - July 2022 - 37
bake Special Report - July 2022 - 38
bake Special Report - July 2022 - 39
bake Special Report - July 2022 - 40
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