bake Special Report - Decorating 2021 - 18
cause marketing with
CUPCAKES
BY JOHN UNREIN
Cause marketing is defined as a
type of corporate social responsibility
(CSR) in which a company's
promotional campaign has the dual
purpose of increasing profitability
while bettering society, according
to CauseMarketing.com.
More specifically, cause marketing
occurs when a company does well
by doing good.
These def i nit i ons
reflect
CauseMarketing.com's focus, which
views cause marketing from the
perspective of marketing executives
and directors of corporate social
responsibility at for-profit companies.
In the cupcake world, there are
many examples of effective cause
marketing campaigns.
American Girl, a popular line of
dolls, was first released in 1986. In
celebration of its 35th birthday this
year, the brand is having a virtual
birthday party hosted by Magnolia
Bakery.
The American Girl Birthday Bash,
which took place May 8, featured
cupcake-filled fun for attendees. A
virtual cupcake decorating event,
18
led by Magnolia Bakery chief baking
officer Bobbie Lloyd and special
guests (influencers Rachel Pitzel,
Ava and Leah Clements and Zooey
Miyoshi), took place on Zoom and
showed how to make the bakery's
famous buttercream and decorate
cupcakes.
The virtual event cost $115 and
included the online cupcake decorating
class and a limited-edition
American Girl x Magnolia
Bakery Cupcake Kit. Each kit comes
with six full-size and twelve mini
vanilla cupcakes, edible star decorations,
colorful sprinkles, powdered
sugar and food gel dye to make
your own buttercream, icing bags
and decorating tips. It also comes
with an American Girl cupcake toy.
During the tutorial, there was also
a game of trivia to test the family's
knowledge of all things American
Girl and fun American Girl videos
to watch, including a new " Happy
Birthday American Girl " music video.
Guests can pick up a special
American Girl cupcake between
May 10-23 at any Magnolia
As our company
grows, we
continually
search for
ways to be
more efficient
and cut costs,
yet deliver the
same customer
experience no
matter what
market. "
Bobbie Lloyd, chief baking officer
of Magnolia Bakery.
Bake Magazine Digital Special Report 2 | Volume 2 | bakemag.com
©LIGHTFIELD STUDIOS - STOCK.ADOBE.COM
http://www.CauseMarketing.com
http://www.bakemag.com
bake Special Report - Decorating 2021
Table of Contents for the Digital Edition of bake Special Report - Decorating 2021
bake Special Report - Decorating 2021 - Intro
bake Special Report - Decorating 2021 - 1
bake Special Report - Decorating 2021 - 2
bake Special Report - Decorating 2021 - 3
bake Special Report - Decorating 2021 - 4
bake Special Report - Decorating 2021 - 5
bake Special Report - Decorating 2021 - 6
bake Special Report - Decorating 2021 - 7
bake Special Report - Decorating 2021 - 8
bake Special Report - Decorating 2021 - 9
bake Special Report - Decorating 2021 - 10
bake Special Report - Decorating 2021 - 11
bake Special Report - Decorating 2021 - 12
bake Special Report - Decorating 2021 - 13
bake Special Report - Decorating 2021 - 14
bake Special Report - Decorating 2021 - 15
bake Special Report - Decorating 2021 - 16
bake Special Report - Decorating 2021 - 17
bake Special Report - Decorating 2021 - 18
bake Special Report - Decorating 2021 - 19
bake Special Report - Decorating 2021 - 20
bake Special Report - Decorating 2021 - 21
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bake Special Report - Decorating 2021 - 24
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