bake Special Report - Decorating 2021 - 19

Bakery location. They can also join
the birthday celebration with a
virtual cupcake decorating party
with Bobbie Lloyd, chief baking
officer of Magnolia Bakery.
" As chief baking officer, my job
changes throughout the day, " Lloyd
said in a PBS interview. " I may be
working on a new recipe with our
production team or opening a new
location. I work very closely with our
management team on a retail level
as well. As our company grows, we
continually search for ways to be
more efficient and cut costs, yet
deliver the same customer experience
no matter what market. "
Magnolia Bakery opened its first
location on a cozy street corner
in the heart of New York's West
Village in the summer of 1996. From
its inception, Magnolia has been
cherished for its classic American
baked goods, vintage decor and
warm, inviting atmosphere. In
2007, Magnolia's original owner
passed her oven mitts to Steve and
Tyra Abrams. Together, with the
Abramses, they have thoughtfully
expanded the bakery from its first
West Village shop to its current
eight locations worldwide.
Equipment trends
To execute a great marketing
campaign, you need to start with
the right equipment. The trend
toward single serve and minis has
Bake Magazine Digital Special Report 2 | Volume 2 | bakemag.com
19
taken off even more since the surge
with at-home food consumption.
So, what are the tricks of the trade
when it comes to icing, glazing and
finishing mini cupcakes?
The " trick " is the 30-plus years
of expertise and experience decorating
and finishing baked goods
that drives the development of
Unifiller equipment.
" Our experience and passion
ignite ideas and innovation, " explains
Sonia Bal, director of marketing for
Unifiller Systems. " We have several
options for decorating mini desserts.
It really depends on the customer's
overall needs (throughput, staff
availability, etc.), product specifications
(product viscosity, batch size,
particulates, product temperature,
etc.); and fine tuning our equipment
configurations for their needs. "
There have also been times
that the customer's need for the
equipment has driven the need to
improve/standardize their processes
or recipes, resulting in greater ROI
and a happier customer.
Unifiller's RP depositor has been
used to finish mini cupcakes bites
with buttercream frosting and sprinkles,
at 15+ across. By the same
account, the Pro and Multistation
depositors have been used, with
a custom cupcake head, to finish
8 cupcakes at a time, while the
company's robotic module can
finish 6, 8 or 12 cupcakes, in shell
packaging.
" Our injection and enrobing
equipment easily injects, enrobes
and drizzles snack and cupcakes.
Customers have used the injection
systems to inject cupcakes with
SPRINKLES

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bake Special Report - Decorating 2021

Table of Contents for the Digital Edition of bake Special Report - Decorating 2021

bake Special Report - Decorating 2021 - Intro
bake Special Report - Decorating 2021 - 1
bake Special Report - Decorating 2021 - 2
bake Special Report - Decorating 2021 - 3
bake Special Report - Decorating 2021 - 4
bake Special Report - Decorating 2021 - 5
bake Special Report - Decorating 2021 - 6
bake Special Report - Decorating 2021 - 7
bake Special Report - Decorating 2021 - 8
bake Special Report - Decorating 2021 - 9
bake Special Report - Decorating 2021 - 10
bake Special Report - Decorating 2021 - 11
bake Special Report - Decorating 2021 - 12
bake Special Report - Decorating 2021 - 13
bake Special Report - Decorating 2021 - 14
bake Special Report - Decorating 2021 - 15
bake Special Report - Decorating 2021 - 16
bake Special Report - Decorating 2021 - 17
bake Special Report - Decorating 2021 - 18
bake Special Report - Decorating 2021 - 19
bake Special Report - Decorating 2021 - 20
bake Special Report - Decorating 2021 - 21
bake Special Report - Decorating 2021 - 22
bake Special Report - Decorating 2021 - 23
bake Special Report - Decorating 2021 - 24
bake Special Report - Decorating 2021 - 25
bake Special Report - Decorating 2021 - 26
bake Special Report - Decorating 2021 - 27
bake Special Report - Decorating 2021 - 28
bake Special Report - Decorating 2021 - 29
bake Special Report - Decorating 2021 - 30
bake Special Report - Decorating 2021 - 31
bake Special Report - Decorating 2021 - 32
bake Special Report - Decorating 2021 - 33
bake Special Report - Decorating 2021 - 34
bake Special Report - Decorating 2021 - 35
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bake Special Report - Decorating 2021 - 37
bake Special Report - Decorating 2021 - 38
https://digital.bakemag.com/sosland/bake/bake-march-april-2024
https://digital.bakemag.com/sosland/bake/bake-january-february-2024
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2023
https://www.nxtbook.com/sosland/bake/bake-november-december-2023
https://digital.bakemag.com/sosland/bake/bake-september-october-2023
https://digital.bakemag.com/sosland/bake/bake-july-august-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2023
https://digital.bakemag.com/sosland/bake/bake-redbook-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2023
https://digital.bakemag.com/sosland/bake/bake-may-june-2023
https://digital.bakemag.com/sosland/bake/bake-march-april-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2023
https://digital.bakemag.com/sosland/bake/bake-january-february-2023
https://digital.bakemag.com/sosland/bake/bake-november-december-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2022
https://digital.bakemag.com/sosland/bake/bake-september-october-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2022
https://digital.bakemag.com/sosland/bake/bake-july-aug-2022
https://digital.bakemag.com/sosland/bake/bake-redbook-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2022
https://digital.bakemag.com/sosland/bake/bake-may-june-2022
https://digital.bakemag.com/sosland/bake/bake-march-april-2022
https://digital.bakemag.com/sosland/bake/bake-january-february-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2022
https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
https://digital.bakemag.com/sosland/bake/bake-january-february-2021
https://digital.bakemag.com/sosland/bake/2021_01_01
https://digital.bakemag.com/sosland/bake/2020_12_01
https://digital.bakemag.com/sosland/bake/2020_11_01
https://digital.bakemag.com/sosland/bake/2020_09_01
https://digital.bakemag.com/sosland/bake/2020_08_01
https://digital.bakemag.com/sosland/bake/2020_07_02
https://digital.bakemag.com/sosland/bake/2020_07_01
https://digital.bakemag.com/sosland/bake/2020_06_01
https://digital.bakemag.com/sosland/bake/2020_05_01
https://digital.bakemag.com/sosland/bake/2020_04_01
https://digital.bakemag.com/sosland/bake/2020_02_01
https://digital.bakemag.com/sosland/bake/2020_01_01
https://digital.bakemag.com/sosland/bake/2019_12_01
https://digital.bakemag.com/sosland/bake/2019_11_01
https://digital.bakemag.com/sosland/bake/2019_10_01
https://digital.bakemag.com/sosland/bake/2019_09_01
https://digital.bakemag.com/sosland/bake/2019_08_01
https://digital.bakemag.com/sosland/bake/2019_07_01
https://digital.bakemag.com/sosland/bake/2019_06_01
https://digital.bakemag.com/sosland/bake/2019_05_01
https://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
https://digital.bakemag.com/sosland/bake/2019_02_01
https://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
http://digital.bakemag.com/sosland/bake/2017_06_01
http://digital.bakemag.com/sosland/bake/2017_05_01
http://digital.bakemag.com/sosland/bake/2017_04_01
http://digital.bakemag.com/sosland/bake/2017_03_01
http://digital.bakemag.com/sosland/bake/2017_02_01
http://digital.bakemag.com/sosland/bake/2017_01_01
http://digital.bakemag.com/sosland/bake/2016_12_01
http://digital.bakemag.com/sosland/bake/2016_11_01
http://digital.bakemag.com/sosland/bake/2016_10_01
http://digital.bakemag.com/sosland/bake/2016_09_01
http://digital.bakemag.com/sosland/bake/2016_08_01
http://digital.bakemag.com/sosland/bake/2016_07_01
http://digital.bakemag.com/sosland/bake/2016_06_01
http://digital.bakemag.com/sosland/bake/2016_05_01
http://digital.bakemag.com/sosland/bake/2016_04_01
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http://digital.bakemag.com/sosland/bake/2016_02_01
http://digital.bakemag.com/sosland/bake/2016_01_01
http://digital.bakemag.com/sosland/bake/2015_12_01
http://digital.bakemag.com/sosland/bake/2015_10_01
http://digital.bakemag.com/sosland/bake/2015_09_01
http://digital.bakemag.com/sosland/bake/2015_08_01
http://digital.bakemag.com/sosland/bake/2015_07_01
http://digital.bakemag.com/sosland/bake/2015_06_01
http://digital.bakemag.com/sosland/bake/2015_05_01
https://www.nxtbook.com/sosland/bake/2015_04_01
http://digital.bakemag.com/sosland/bake/2015_03_01
https://www.nxtbook.com/sosland/bake/2015_02_01
https://www.nxtbook.com/sosland/bake/2015_01_01
https://www.nxtbook.com/sosland/bake/2014_12_01
https://www.nxtbook.com/sosland/bake/2014_10_01
https://www.nxtbook.com/sosland/bake/2014_09_01
https://www.nxtbook.com/sosland/bake/2014_08_01
https://www.nxtbook.com/sosland/bake/2014_07_01
https://www.nxtbook.com/sosland/bake/2014_06_01
https://www.nxtbook.com/sosland/bake/2014_05_01
https://www.nxtbook.com/sosland/bake/2014_04_01
https://www.nxtbook.com/sosland/bake/2014_03_01
https://www.nxtbook.com/sosland/bake/2014_02_01
https://www.nxtbook.com/sosland/bake/2014_01_01
https://www.nxtbook.com/sosland/bake/2013_11_01
https://www.nxtbook.com/sosland/bake/2013_11_02
https://www.nxtbook.com/sosland/bake/2013_10_01
https://www.nxtbook.com/sosland/bake/2013_09_01
https://www.nxtbook.com/sosland/bake/2013_08_01
https://www.nxtbook.com/sosland/bake/2013_07_01
http://digital.bakemag.com/sosland/bake/2013_06_01
https://www.nxtbook.com/sosland/bake/2013_05_01
https://www.nxtbook.com/sosland/bake/2013_04_01
https://www.nxtbook.com/sosland/bake/2013_03_01
https://www.nxtbook.com/sosland/bake/2013_02_01
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https://www.nxtbook.com/sosland/bake/2012_11_01
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https://www.nxtbook.com/sosland/bake/2012_08_01
https://www.nxtbook.com/sosland/bake/2012_07_01
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