bake Special Report - November 2022 - 4
the Future of
CRAFT BREAD
BY JOHN UNREIN
Trends have various shapes, and
sourdough - one of the most influential
breads in America today -
started as a trend in 2014, said
Sophie Blum, chief marketing and
channel officer for Puratos during a
recent International Baking Industry
Expo (IBIE) session at the Artisan
Marketplace, Crafted by Puratos.
" Today the wave is growing very
steep, " she noted.
Puratos conducts ongoing
consumer research globally to
shed light on influential food and
bakery trends. Latest research
involved human cultural intelligence,
trend frameworks, and artificial
intelligence.
As for 2022 trends, " Continued
Classics " is a key trend for bakery
to feed innovation. According to
Puratos research, 60% of consumers
want to try something new and yet
67% would like to have some familiar
ingredients.
" Taste and freshness remain the
undisputable driver of choice, " she
said. " Consumers expect food to
go beyond nutrition. Mental and
physical connections are increasingly
important. "
Sourdough is the second
4
most-talked about topic in the
bread industry over the past two
years, Blum said. And increasingly
consumers buy and taste with their
eyes - particularly in the digital
age. Puratos research reveals that
59% of consumers say appearance
enhances taste.
" Food that looks good also tastes
good, " she said. " This is a major shift
in consumer attitudes in the last
few years. "
Holiday offerings
Baking industry leader La Brea
Bakery has announced the return
of two limited-time holiday offerings
to its artisanal portfolio: Cranberry
Walnut Loaf - toasted walnuts and
tart, slightly sweet cranberries bring
this bread to life; and Take & Bake
Holiday Savory Rolls - reminiscent
of stuffing, these savory rolls are full
of sage, celery, thyme, and black
and white pepper.
" Building on the popularity of our
holiday offers in previous years,
we are excited to bring back these
staples for our customers, " said Brie
Buenning, director of marketing at
La Brea Bakery. " These two products
offer classic holiday flavors
Consumers
expect food
to go beyond
nutrition.
Mental and
physical
connections are
increasingly
important. "
Sophie Blum, chief marketing and
channel officer for Puratos
and artisanal quality to any holiday
table, from Thanksgiving dinner to
a holiday brunch. "
These two products can be
found at stores across the nation
- including Safeway, Albertsons,
Harris Teeter and more - for a limited
time during the holiday season.
Cranberry Walnut Loaf and
Holiday Savory Rolls can be a delectable
addition alongside a variety
of classic holiday dishes. Some of
Bake Magazine Digital Special Report 4 | Volume 3 | bakemag.com
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bake Special Report - November 2022
Table of Contents for the Digital Edition of bake Special Report - November 2022
bake Special Report - November 2022 - Intro
bake Special Report - November 2022 - 1
bake Special Report - November 2022 - 2
bake Special Report - November 2022 - 3
bake Special Report - November 2022 - 4
bake Special Report - November 2022 - 5
bake Special Report - November 2022 - 6
bake Special Report - November 2022 - 7
bake Special Report - November 2022 - 8
bake Special Report - November 2022 - 9
bake Special Report - November 2022 - 10
bake Special Report - November 2022 - 11
bake Special Report - November 2022 - 12
bake Special Report - November 2022 - 13
bake Special Report - November 2022 - 14
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bake Special Report - November 2022 - 16
bake Special Report - November 2022 - 17
bake Special Report - November 2022 - 18
bake Special Report - November 2022 - 19
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bake Special Report - November 2022 - 40
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