Bayonne Ham - Targeting the American Foodie - 3

Southwest France. It goes without saying that
Bayonne Ham has no preservatives or added
hormones, which also really appeals to our US
consumers."
The Council intends the Bayonne Ham's "melt
in your mouth" characteristics to seduce
American palates and add a perfect piece
of fare to the range of American festivities
centered around eating. From casual outdoor
picnics to upscale cocktail parties and wine
and cheese occasions, as well as snacks and
meals at home with the family, the Bayonne
Ham Council sees Americans thoroughly
enjoying the delicate flavor and moderate
saltiness of Bayonne Ham.
"Bayonne Ham addresses American foodies'
search for authentic, premium and traceable
craft products," says Pierre-Yves Alifat, head
of the Bayonne Ham Council Consortium.
"The launch of our campaign coincides with

a growing demand for charcuterie in the US,
thus making today the perfect time to try this
delicacy."
Millennials spent more than $96 billion on
food in 2016, according to bonappetit.com,
and according to a 2018 foodabletv.com piece
by Kerri Adams, one of the things they look
for are "snacks that are convenient for their
on-the-go lifestyle," and "grab and go options
that are portable and easy to open and eat on
the run."
Starting in 2015 Bayonne sold only whole leg
hams in the US but has adapted the product
to millennial customers who prefer an easierto-eat alternative. Today, three of the five
Bayonne Ham brands sold in the US offer presliced packages for easy purchase by on-thego eaters still wanting quality food.
In addition to retail, foodservice has



http://www.bonappetit.com http://www.foodabletv.com

Bayonne Ham - Targeting the American Foodie

Table of Contents for the Digital Edition of Bayonne Ham - Targeting the American Foodie

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Bayonne Ham - Targeting the American Foodie - 6
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