bakingbuyer - January 2009 - (Page 4)
CONTENTS
p.18
ON THE COVER
Rebecca Sutterby follows her own path and rewrites the rules for creating
award-winning cakes. (page 28) Photography courtesy of Oklahoma
State Sugar Art Show/Kerry Vincent
CAKES & ONLINE SALES
18 Cake Insurance
Producing a wedding cake without a contract is like driving a
car without insurance. This was the message at the "Wedding
Cake Contracts-Protect Your Business" session at the 2008
American Bakery Expo, held Sep. 21-23 in Atlantic City, NJ.
28 The Art of Cakes
p.36
In the seven years Rebecca Sutterby has been on the cake
decorating scene, the award-winning cake artist won a
Food Network Challenge and took grand prize at the 2008
Oklahoma State Sugar Art Show. She shares her story and
decorating tips with Baking Buyer.
BREAD & BAKING
40 A Whole Wide World for Bakery
14 Great Harvest Rising
Many independent retail bakeries are jumping on the Webwagon and getting in the game. While some bakers are
utilizing the Web as a marketing tool, others are going a step
further and employing e-commerce to the bakery menu.
In addition to a bread lineup that includes 10-12 choices
on a daily basis, the Great Harvest Bread Co. franchise of
Wichita, KS, now offers a veritable bakery and pastry potpourri featuring muffins, sweet goods of seemingly every sort
and three different types of snack/energy bars.
52 Sweeteners
Honey is a natural sweetener that offers bakers a wide range of
options. Improve the shelf life of your baked goods, or use honey
to devise new gluten-free options. The choices are many.
65 Planning a Surprise
In a close-knit community, small town baker Shiela Rabe
plans a surprise birthday party for her husband, Bruce.
4 · BAKING BUYER · JANUARY 09
p.28
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