bakingbuyer - April 2011 - (Page 3)

EDITOR’S NOTE INSIGHT FOR BUSINESS ON THE RISE EDITORIAL STAFF John Unrein | Senior Editor Joanie Spencer | Managing Editor Anna Comstock | Online Editor Cayce Richardson | Senior Designer SALES STAFF Troy Ashby Associate Publisher/Sales Lily O’Kane Classified Sales Representative PUBLISHING STAFF Charles S. Sosland Chairman L. Joshua Sosland Vice-chairman Mark Sabo President & Publishing Director John Sonderegger Publisher Melanie Hepperly Vice-President & Chief Financial Officer Don Keating Audience Development Director Sadowna Conarroe Design Services Manager Steve Piatt Classified Designer Dana Holt Manager of Directories & Databases Carrie Fluegge Director of On-line Advertising & Promotions Nora Wages Advertising Manager Sharon Alexander Advertising Materials Coordinator Marj Potts Digital Systems Analyst Becky White Manager of Advertising Design Judy Arnone Circulation Manager Jon Hall Director of E-Business Jen Morris Promotions Manager The Century Mark One hundred years ago, Crisco had just been introduced by Procter & Gamble, the Oreo cookie was a year away from being born, and bottled mayonnaise was about to hit the grocery shelves. And in 1911 in the bustling heart of Chicago, the Roeser family opened a retail bakery on West North Avenue. Today, Roeser’s Bakery is now run by the third (John Roeser III) and fourth generation (John Roeser IV) and still operates out of the same building. I can’t begin to imagine how much the world has changed around them, and yet the Roeser family persevered by staying true to their passion of producing excellent products and providing excellent service. As Roeser’s Bakery celebrates their 100th birthday this year, it is a good time to reflect on what makes the retail baking business so rewarding. Sure, it can be backbreaking work. But at the end of the day, retail bakery is really about two things: Producing food for the world, and making people smile. So here’s a toast to Roeser’s Bakery and all of the other wonderful family owned bakeries that have survived the years through thick and thin. America just wouldn’t be the same without you. Cheers to you. BAKING BUYER (ISSN 1056-6007) Volume 23, issue 3 is published 9 times a year, Jan, Mar, Apr, May, Jun, Aug, Sep, Oct and Nov by Sosland Publishing Co., 4800 Main Street, Suite 100, Kansas City, MO 64112. Canada Post International Publications Mail (Canada Distribution) Sales Agreement Number 40015261. Send returns (Canada) to Bleuchip International, P Box 25542, .O. London, ON, N6C 6B2. Printed in the USA. Periodicals postage paid at Kansas City, MO and additional mailing offices. POSTMASTER: Send address changes to BAKING BUYER, PO Box 324, Congers, NY 10920-0324. © Sosland Publishing Co. All rights reserved. Reproduction of the whole or any part of the contents without written permission is prohibited. BAKING BUYER assumes no responsibility for the validity of claims in items reported. Sosland Publishing Co. is a division of Sosland Companies. Inc. SUBSCRIBER Services ADDRESS. TELEPHONE, FAX, E-MAIL Editorial and sales offices are located at 4800 Main St., Suite 100, Kansas City, Mo. 64112. Phone: (816) 756-1000. The switchboard is open between 8 a.m. and 5 p.m. Central Standard Time, Monday through Friday. Our main fax number is 816=756=0494; advertising sales can be reached by fax at 816=756=2618. Our e-mail address is This number is available for corresponding with any BB department. SUBSCRIPTIONS, ADDRESS CHANGES Baking Buyer is distributed free of charge to qualified readers with managerial responsibilities in in-store, foodservice, retail, specialty wholesale and distribution businesses. For non-qualified readers, U.S. subscriptions are accepted at $60 per year. Other foreign subscriptions (from outside the territory of the U.S. and its possessions) are accepted at $80 per year. For subscription information or address changes, call the Circulation Department at (816) 756-1000. BACK ISSUES Single copies are $15 and are available from the Circulation Department. Special issue prices vary. REPRINTS, PHOTOCOPY PERMISSION Requests for reprints of articles should be sent to or call (816) 756-1000. Baking Buyer is copyrighted; reproduction of the whole or any part of the contents without written permission is prohibited. Photocopy permission for academic purposes may be obtained from the editor. LETTERS TO THE EDITOR Comments and opinions by our readers are welcome. Please send letters to the editor to our mail address, by fax or e-mail. DIRECTORIES Special directories and buyer’s guides are published annually for the baking, grain and milling industries. For details and prices of these publications, call the Circulation Department at (816) 756-1000. John Unrein A FFILIATED P UBLICATIONS 4800 Main Street, Suite 100, Kansas City, Mo. 64112 Phone: (816) 756-1000 · Fax: (816) 756-0494 E-mail: ® APRIL 11 · BAKING BUYER · 3

Table of Contents for the Digital Edition of bakingbuyer - April 2011

bakingbuyer - April 2011
EDITOR’S NOTE - The Century Mark
‘Last Cake Standing’ Returns
Deli Added to 2012 Atlantic Bakery Expo
Barry Callebaut Strengthens Healthier Confectionery Alternatives
WP Bakery Group Joins Industrial Market
Wilton Survey Reveals How America Bakes
Robbie Unveils Fresh N Tasty Bakery Pouches
Celebration Bread
Using Preferments
Team USA Profi le
Prom Cakes: The next big thing in occasion cakes
Popular Prom Themes
Party Time
Expand Your Horizons
A Fresh Take on Take-and-Bake
The Sandwich Parallel
Online Ordering
Pick-up Artists
History IN THE Baking
Employee Recognition
Tips on Fondant Sheeting
Smoothies Sell Themselves
Production Schedule
Sammie Surprise

bakingbuyer - April 2011