bakingbuyer - May 2011 - (Page 62)

Wedding Statistics The 2010 Real Wedding Survey from TheKnot.com and WeddingChannel. com surveyed nearly 19,000 couples who got married in 2010. Here are some interesting wedding facts that were revealed in the study: • • • • • Average Wedding Spend (excluding honeymoon): $26,984 Average Bride’s Age: 29 Average Groom’s Age: 31 Average Number of Guests: 141 Nearly three-quarters (74%) of couples reported cohabitating prior to the wedding • On average, New York City reported the oldest brides (32 years) and West Texas reported the youngest (24 years) • Hawaii reported the most casual weddings, and New Jersey reported the most formal (black tie) time around can often be a little standoffish, almost apologetic that it isn’t the first marriage. “And I say no, sometimes it just takes a little practice first. When you’ve finally got it, you need to celebrate,” she says. “And so it’s all about convincing them that they can show off even though it’s not their first wedding.” Brougham has seen the opposite extreme, especially if it’s a customer for whom he did the first cake. “I’ll have had a really good consultation and designed their first, original wedding cake, and they come back in and they’re like, ‘Oh yeah, we’re split up now, and you’re doing my second cake,’” Brougham says. “And Advertising They Will Eat Up Try this innovative marketing and advertising approach from Kopykake – the creator and leading provider of edible inks and edible frosting sheets. Place pictures and graphics on cakes, cookies, cupcakes, doughnuts and more. Add value to your tasty treats and brand them with whatever your customer desires. With Kopykake you can put your mark on every confection. 62 · BAKING BUYER · MAY 11 3699 West 240th Street, Torrance CA 90505 toll free 800-999-5253 http://www.TheKnot.com http://www.kopykake.com/sample

Table of Contents for the Digital Edition of bakingbuyer - May 2011

bakingbuyer - May 2011
EDITOR’S NOTE - The Bakery Showman
CONTENTS
INDUSTRY NEWS
APC/Crisco National Pie Championships
Caravan Launches New Website
National Honey Board Offers Bakery Formulas
Cake Boss Joins Get Back to Scratch
The Baking Channel
Preferment Primer
Birth of the Slider
Team USA Profile
Extremem Cakes
Macaroon Sushi
Think Outside the Bakery
Chocolate Mousse: Tips & Techniques
Get your Grill on
Effective E-Newsletters
"The Greatest Show on Earth"
Welcome Home
Getting to Know You
Brandon’s Cookies
Re-Cakes
Lessons Learned
Wedding Statistics
Efficiency in Motion
Syrups vs. Grounds
FEATURED PRODUCTS
PRODUCT SHOWCASE
MARKETPLACE NETWORK
AD INDEX
Baker's Dozen

bakingbuyer - May 2011