bakingbuyer - June 2011 - (Page 40)

CONSUMER PURCHASING How the Internet is Shaping Food Choices As recently as 15 years ago, consumers relied almost exclusively on recommendations from friends and family members when choosing where to eat outside of their homes. Thanks to the development and evolution of the Internet, however, there has since been a fundamental shift in the way people are operating in the world. Hungry consumers looking for local food options are turning to online search engines, social media sites and consumer reviews in droves and are making decisions about which retail food establishments to patronize based on what they find there—whether the information is accurate or not. and laptop computers, 20 percent are for local places—where to go, how to get there and what to do once you get there,” Aguero says. And of those searches performed on mobile phones, 30 percent (and rapidly growing) are for those same local places, of which food establishments represent a huge number. In short, millions of people are looking for local businesses online every day, so it has never been more important to create and take charge of your bakery’s online identity. The Numbers More on Social Media For more information about online consumer reviews, turn back to page 30. And keep an eye out for an in-depth article about Social Media as it applies to the retail bakery business in Baking Buyer’s September issue. According to Jeff Aguero, the head of local consumer marketing at Google and a presenter at this year’s National Restaurant Association show, millions upon millions of online searches for an endless variety of topics are conducted every day all across the globe. “Of those searches performed on desktop Your Bakery’s Online Identity Whether or not you have created a website or a Facebook page for your 40 · BAKING BUYER · JUNE 11

Table of Contents for the Digital Edition of bakingbuyer - June 2011

bakingbuyer - June 2011
EDITOR’S NOTE - High-Tech Anxiety
CONTENTS
INDUSTRY NEWS
Dawn Named Main Vendor for RPIA
Caravan Raises $50,000 for March of Dimes
The Baking Channel
The Whole Truth About Whole Grains: Installment One
Team USA Profile
Designer Cookies
CAKELETS: Small Size, Big Buzz
Don’t Dodge Bad Reviews
Healthful Chocolates
Chocoveda’s Healing Chocolate Collections
New Chocolate Cookbook
Box Lunches: Leveraging Gluten- and Allergen-Free Options
The Foodservice Industry’s Hottest Trends:
How the Internet is Shaping Food Choices
FMI Hot Trends of 2011
Pass the Popcorn
Get on the Brand-Wagon
Power in Partnership
Ready for Donuts?
Donut Trivia
Juice Bar of Options
FEATURED PRODUCTS
PRODUCT SHOWCASE
MARKETPLACE NETWORK
AD INDEX
Reflections of a small town Baker
Baker's Dozen
BakeMark's Panadería
INTRODUCTORY LETTER - Tres Leches en Texas
En Camino Hacia Al Público En General
Cuatro Leches: El Próximo Gusto Popular
Tendencias en la Compra de Comestibles
Pasteles Tres Leches
Porción Individual
Fomentando Las Ventas
PERFILES - Fiesta Mart
PERFILES - Anakaren Bakery
PERFILES - Pan Tierra Caliente
PERFILES - Panadería Abuelito
PERFILES - LaCaroz Bakeries
PERFILES - Super Plaza
PRODUCTOS DESTACADOS DE TRIGAL DORADO
CALENDARIO DE DÍAS FESTIVOS
FÓRMULAS
Moving Toward the Mainstream
Cuatro Leches: The Next Big Thing
Trends in Food Purchasing
Tres Leches Cakes
Encouraging Sales
PROFILES - Fiesta Mart
PROFILES - Anakaren Bakery
PROFILES - Pan Tierra Caliente
PROFILES - Panadería Abuelito
PROFILES - LaCaroz Bakeries
PROFILES - Super Plaza
CALENDAR
FEATURED PRODUCTS FROM TRIGAL DORADO

bakingbuyer - June 2011

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