bakingbuyer - August 2011 - (Page 40)

Cake Couture Today’s cakes are as hot, trendy and coveted as the latest runway fashion trends. by Joanie Spencer These days, you might be as apt to hear, “Who did your cake?” at an event as you are to hear, “Who did your dress?” on the red carpet. As cake design continues to gain momentum in mainstream media, myriad parallels can be drawn between food and fashion, from the obvious replications of designer shoes and handbags, to the care and inspiration required to create them. “I think both industries are very creative and artistic,” says James Roselle, owner of Elle Cakes in Orange County, CA. “In fashion, you work with fabric and cloth. With cake, you work with a substance that feels like fabric and cloth, which is fondant and gumpaste…they just happen to be edible.” While people don’t typically purchase cake out of necessity, they will likely purchase a custom-made, intricately designed cake out of WANELO. “Let’s face it, no one needs a cake, nor do they need a high-end or couture article of clothing,” says Goard, whose replica of a designer handbag is featured on the cover. “I think custom cakes and fashion are luxuries that make you feel special.” Goard often gets requests to do a cake for someone who “loves to shop,” so she charges herself with creating in cake the shoe or Average consumers can live vicariously through a designer handbag...in cake. WANELO Cake designer Debbie Goard, owner of Debbie Does Cakes in the San Francisco Bay Area, picked up WANELO from the website www. wanelo.com, a site that allows users to bookmark things that they “want, need, love.” Trend Watcher! Track all the things that you want, need and love at www.wanelo.com 40 · BAKING BUYER · AUGUST 11 Photography Courtesy of Debby Goard http://www.wanelo.com http://www.wanelo.com

Table of Contents for the Digital Edition of bakingbuyer - August 2011

bakingbuyer - August 2011
EDITOR’S NOTE - Consumers Cut Portions
CONTENTS
INDUSTRY NEWS - All Things Baking Educational Program
INDUSTRY NEWS - Caravan Announces Staff Changes
INDUSTRY NEWS - Symrise Offers Tropical Fruit Flavors
INDUSTRY NEWS - Dancing Deer Unveils 100% Whole Grain Line
INDUSTRY NEWS - Allergen Free Spray Addresses Market Need
BREADWINNERS - The Whole Truth About Whole Grains: Installment Two
BREADWINNERS - Food Shoppers Shift Attention to Fiber, Whole Grains
BREADWINNERS - Team USA Profile
DESIGN OF THE TIMES - Cake imatating Life
DESIGN OF THE TIMES - Be a Flavor MAD Scientiast
BAKERY BIZ TIPS - Invest in Retention
FOODSERVICE INNOVATIONS - Lunch is in bag
CONSUMER PURCHASING - Parents Push for Nutrition
Cake Couture
Inventive Hospitality
Honey Sweetens the Deal
EQUIPMENT TECHNOLOGY - Portion Control
FEATURED PRODUCTS
LIQUID ASSETS - tea: The Wonder Drink
SMALL TOWN BAKER - ADIEU FROM CANDO
PRODUCT SHOWCASE
MARKETPLACE NETWORK
AD INDEX
BAKER’S DOZEN

bakingbuyer - August 2011