bakingbuyer - August 2011 - (Page 47)

Inventive by John Unrein Kamal Grant had a dream. It was a simple dream – to open his own donut shop. Three years ago, his dream came to fruition – but not without his own brand of inventive Southern hospitality. “If people weren’t coming in, I’d put on my donut suit and go stand on the side of the street, waving at the people with our donut sign, saying we’re open,” says Grant, who opened Sublime Doughnuts in August 2008. “When I saw a car pull in the parking lot, I’d run all the way back in, run Hospitality behind the counter and serve them.” Fortunately for Grant, his donut shop has become so successful that he no longer has to handle everything from production to sales and marketing. Now he concentrates on big picture planning – as in, what will be the next big item to attract even more customers. For one, Sublime Doughnuts doesn’t close in the early afternoon like many traditional donut shops. They also don’t sell regular glazed donuts, or any other basic donut for that matter. Sublime’s specialty donuts include the Fresh Strawberry N Cream, the Frosted Croissant, Orange Dream Star and the A-town Cream – cut into the shape of the letter A, for Atlanta. One of their most popular ideas is the Happy Birthday Box, which features 13 donuts in the shapes of the letters H-A-P-P-Y B-I-R-T-H-DA-Y. Each donut is a different flavor, Alon Balshan owns one of Atlanta’s top bakeries and gourmet markets. AUGUST 11 · BAKING BUYER · 47 Bakers in the South are famous for customer service. Now look how far they’ll go to bring new customers through the door.

Table of Contents for the Digital Edition of bakingbuyer - August 2011

bakingbuyer - August 2011
EDITOR’S NOTE - Consumers Cut Portions
CONTENTS
INDUSTRY NEWS - All Things Baking Educational Program
INDUSTRY NEWS - Caravan Announces Staff Changes
INDUSTRY NEWS - Symrise Offers Tropical Fruit Flavors
INDUSTRY NEWS - Dancing Deer Unveils 100% Whole Grain Line
INDUSTRY NEWS - Allergen Free Spray Addresses Market Need
BREADWINNERS - The Whole Truth About Whole Grains: Installment Two
BREADWINNERS - Food Shoppers Shift Attention to Fiber, Whole Grains
BREADWINNERS - Team USA Profile
DESIGN OF THE TIMES - Cake imatating Life
DESIGN OF THE TIMES - Be a Flavor MAD Scientiast
BAKERY BIZ TIPS - Invest in Retention
FOODSERVICE INNOVATIONS - Lunch is in bag
CONSUMER PURCHASING - Parents Push for Nutrition
Cake Couture
Inventive Hospitality
Honey Sweetens the Deal
EQUIPMENT TECHNOLOGY - Portion Control
FEATURED PRODUCTS
LIQUID ASSETS - tea: The Wonder Drink
SMALL TOWN BAKER - ADIEU FROM CANDO
PRODUCT SHOWCASE
MARKETPLACE NETWORK
AD INDEX
BAKER’S DOZEN

bakingbuyer - August 2011