bakingbuyer - September 2011 - (Page 22)

CONSUMER PURCHASING KEY LEARNINGS: Highlights from These Episodes Single-ser ving sized cakes are perfect for customers who want decadent sweets in smaller portions. Give customers a taste of nostalgia by promoting baked goods made from recipes passed down through generations. Try new things like a “baker’s version” of sushi with modeling chocolate and marzipan wrapped in a thin macaroon cookie. WHITE BUTTERMILK CAKE IN SQUARES The Black Rooster Bakery NOSTALGIC POTATO CINNAMON ROLLS The Black Rooster Bakery The Black Rooster Bakery in Dallas specializes in nostalgic recipes from the past, and one of the most popular is White Buttermilk Cake. “We make it two or three times a week because it’s so popular,” says Sara Driscoll of Black Rooster Bakery. Every day, The Black Rooster Bakery in Dallas serves up fresh breads and pastries, and many come from recipes that have been passed down through generations. For example, the bakery promotes its own family recipe, the Potato Cinnamon Roll. “It’s unlike any cinnamon roll you’ve ever Magazine recipes can be a source of inspiration for fun icing flavors. “Everyone loves it.” Buttermilk gives the cake a lot of moisture, and a variety of unique icings make it special. Black Rooster’s icings include: Chocolate Mocha, Lemon Cream Cheese and Strawberry Shortcake. For new icing flavors, “we look through magazine recipes and cookbooks to come up with something fun,” Driscoll says. Once baked, it is cut into squares sold for $3 apiece. Offering the cake in squares provides options for those bakery shoppers who are looking for decadent sweets in smaller portions. In fact, a recent report by The NPD Group found that consumers are increasingly aware of the importance of managing the portion size of the foods they eat. And the Dawn 360 research points out that customers want indulgence without guilt, and smaller portions make it happen. had – it’s the old fashioned way of making cinnamon rolls,” says Sara Driscoll of Black Rooster Bakery. “It’s probably one of our best sellers. We put them out first thing in the morning and we are usually sold out by noon.” You can add a modern twist to an old-fashioned favorite recipe. Peeled and boiled potatoes are mixed in with butter, eggs and sugar to make the mix heartier, and flour is added a little at a time. Brown sugar, cinnamon and pecans are then mixed in. The Potato Cinnamon Roll is sold in flavors that include: Traditional, Caramel Pecan, Orange Walnut and Chocolate Cherry with Coffee Icing. You can give your customers a taste of nostalgia and add a modern twist to an old-fashioned favorite; these are key reasons behind the success of the Potato Cinnamon Roll. 22 · BAKING BUYER · SEPTEMBER 11 http://www.bakingbuyer.com/videos/discovering%20americas%20bakeries.aspx?channelId=3bf04fd42bb74c52bbade7f47898f90b&channelListId=279b88fe20594132904db291f312aae5&mediaId=da98b3a6390c4ac4810274d888c9f811 http://www.bakingbuyer.com/videos/discovering%20americas%20bakeries.aspx?channelId=3bf04fd42bb74c52bbade7f47898f90b&channelListId=279b88fe20594132904db291f312aae5&mediaId=d981946b29e04c6c87996c091b3cd054

Table of Contents for the Digital Edition of bakingbuyer - September 2011

bakingbuyer - September 2011
EDITOR’S NOTE - See You in Schaumburg
INDUSTRY NEWS - News Bites
INDUSTRY NEWS - Oklahoma Sugar Art Show: Wedding Cakes Rock!
INDUSTRY NEWS - RBA Names 2011 Class of Emeritus
INDUSTRY NEWS - Cakes.com Gives Bakers Online Tool
INDUSTRY NEWS - Barry Callebaut Bolsters European Footprint
INDUSTRY NEWS - “Get Back to Scratch” Contest Winner
INDUSTRY NEWS - AMF Completes Acquisition of BakeTech
INDUSTRY NEWS - USDA Extends Sugar Import Entry
CONSUMER PURCHASING - Discovering America's Bakeries
BREADWINNERS - The Whole Truth About Whole Grains: Installment Three
BREADWINNERS - Team USA Profi le
BREADWINNERS - Why Not Rye?
DESIGN OF THE TIMES - Strokes of Genius
DESIGN OF THE TIMES - Keepsake Cakes
DESIGN OF THE TIMES - Fall is the New June
DESIGN OF THE TIMES - Figure Piping 101
BAKERY BIZ TIPS - Add Business to Add Revenue
CHOCOLATE - Ganache Secrets
FOODSERVICE INNOVATIONS - Food Labeling Fight
CONSUMER PURCHASING - Keep Them Coming Back
CONSUMER PURCHASING - get Social
Social Butterfl ies in the Baking Business
Fighting, Surviving, + Thriving
Allin the Family
EQUIPMENT TECHNOLOGY - Bakers ON ICE
FEATURED PRODUCTS
LIQUID ASSETS - COOL COMBOS
PRODUCT SHOWCASE
MARKETPLACE NETWORK
AD INDEX
panaderia
CARTA DE INTRODUCCIÓN - La Diversidad de Tampa
INTRODUCTORY LETTER - The Melting Pot of Tampa
PAN Y PANADERÍA - Pan Cubano: Estilo Tampa
PASTELES Y DECORACIONES - La Magia de la Plantilla
PRODUCTOS - PRODUCTOS DESTACADOS DE TRIGAL DORADO
Estrategias de Venta para la Nueva Economía
PERFILES - Moreno Bakery
PERFILES - La Segunda
PERFILES - Florida Bakery
PERFILES - Acapulco Tropical
PERFILES - Mi Patria
TENDENCIAS DEL CONSUMIDOR - Las Necesidades Particulares de los Hispanos
CALENDARIO DE DÍAS FESTIVOS
FÓRMULAS
CONSUMER TRENDS - Unique Needs of Hispanics
BREAD & BAKING - Cuban Bread: Tampa Style
CAKES & DECORATING - Stencil Magic
Sales Strategies in the New Economy
PROFILES - Moreno Bakery
PROFILES - La Segunda
PROFILES - Florida Bakery
PROFILES - Mi Patria
PROFILES - Acapulco Tropical
CALENDAR
PRODUCTS - FEATURED PRODUCTS FROM TRIGAL DORADO
FORMULAS

bakingbuyer - September 2011