bakingbuyer - October 2011 - 34

cake (keyk) n., v.

Cakes Are the New Sassy Side of Football
C
It wasn’t long ago that the connection between cakes and football was a loose one at best. But this year, all that has changed—now there’s a sassy side to the NFL. Now in its second phase, the NFL is continuing a campaign toward a previously untapped market: women. And we’re not talking about the women who just come along with their spouses for the ride. There’s a whole group of female football fans who love football as much as the guys. And as much as they love football, they also love being girly—and that includes party hosting. So the NFL is tapping into this group with an allnew “homegating” trend. Football tailgating has been gaining momentum over the past few years, and now the tailgate party doesn’t have to leave consumers’ living rooms, especially with party planners at the helm. And as a longtime licensee and partner with the NFL, DecoPac is on board with homegating and ready to help your bakery become party central for your customers’ home teams. “What we’ve done is bring all that team spirit into the bakery,” says Laura Griffith, senior manager, marketing and licensing for DecoPac. From “Football Diva” cupcake rings to hamburger cake and cupcake designs, Decopac is bringing the essence of homegating right to the bakery. “The NFL is driving fans to the stores like they never have before,” Griffith says, so it’s vital that your bakery is ready when they arrive. “There’s going to be no other time that excitement’s going to be building around food, and party hosting in particular,” she says. DecoPac has built an entire idea book around the NFL’s campaign, “NFL Game Day,” so you can tap into decorating ideas, color combinations and even hot rivalries. For example, every week, they’ll be spotlighting a specific rivalry, such as the Kansas City Chiefs vs. San Diego Chargers. DecoPac has also partnered with NFL through their consumer interface, cakes.com, where customers can find, order and share their perfect cake, as well as get homegating party-planning tips from cakes.com decorator Tami Beitz. You can get in on that direct line to consumers by getting your bakery registered online at cakes.com. DECOPAC

Hamburger Cupcake
Create hamburger cupcakes for homegating party display! 1. Prepare the cupcake, cut top off of cupcake and set aside. 2. Take the bottom portion and ice with a cake decorating tip #869 in chocolate icing. 3. Take the cupcake and roll iced top onto a handful of chocolate sprinkles. 4. To create the lettuce, use cake decorating tip #104 and pipe on green icing. 5. To create the ketchup, use cake decorating tip #6 and pipe on red icing. 6. To create the mustard, use cake decorating tip #4 and pipe on golden yellow. 7. Take the top of the cupcake and place onto the prepared bottom. 8. To create the sesame seeds, use cake decorating tip #2 and pipe on golden brown. 9. Insert NFL team cupcake pic into cupcake

34 · BAKING BUYER · OCTOBER 11

http://www.cakes.com http://www.cakes.com http://www.cakes.com

bakingbuyer - October 2011

Table of Contents for the Digital Edition of bakingbuyer - October 2011