Baking & Snack - April 2004 - 38

MARKET UPDATE

baked foods. The line, which is sold
at in-store bakeries under privatelabel or nonspecific brands, includes
Concha, Galleta de Azucar (sugar
cookies topped with sprinkles) and
Rosca de Reyes (Kings Cake).
In addition to the Mexican baked
foods, the line also includes some

Cuban specialties like Mantecado, a
butter cookie topped with guava or
sugar, and Pastelito, a flaky pastry
wrapped over guava and cheese.
SWEET SUCCESS. Dulce is the
brand name of Hispanic-style
cookies launched last June by Parco

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38 / BAKING & SNACK / April 2004

Foods, LLC, Blue Island, IL. "We
looked at the growing Hispanic market from the US Census, and that
growth was the driving reason why
we got into the market," said Rita
White, marketing manager at Parco
Foods. "We wanted to have products
that appealed to those consumers."
According to Ms. White, the
company has identified second-generation Hispanics as its target market
because first-generation Hispanics
tend to shop for their baked foods
at their neighborhood bakeries.
"These products were developed to
appeal to the taste palate of secondgeneration Hispanics and mainstream Americans," Ms. White said.
"While based on traditional Hispanic baked products, they have a
slightly sweeter flavor profile."
Dulce, which translates as "sweet,"
includes six cookies inspired by traditional Hispanic products and flavors.
Star-shaped Estrella Almond Cookies are coated with powdered sugar.
Polvoron Sugar Cookies are flowershaped and come in three colors,
pink, yellow and brown. Cinnamon
Crisp Cookies are triangular-shaped
and have a crispy texture. There are
two different flavors of empanadas.
Pumpkin Empanada Cookies appeal
more to Mexican consumers, while
Strawberry Empanada Cookies are
a traditional favorite in Cuba and
Puerto Rico.
One variety that was developed
based strictly on current popular
Hispanic flavor profiles is Dulce de
Leche Cookies. They are rich, caramel-flavored cookies with dulce de
leche chips.
While no new equipment was
added to produce this line, Ms.
White said that the empanadas are
hand flipped and sealed, giving them
a hand-made quality.
One thing's for sure, with the rapidly
growing Hispanic population, establishing customer loyalty by offering
traditional baked favorites and marketing them smartly will be key to gaining
ground in this growing segment. Ⅲ



http://www.clabbergirl.com

Baking & Snack - April 2004

Table of Contents for the Digital Edition of Baking & Snack - April 2004

Contents
Baking & Snack - April 2004 - 1
Baking & Snack - April 2004 - 2
Baking & Snack - April 2004 - 3
Baking & Snack - April 2004 - Contents
Baking & Snack - April 2004 - 5
Baking & Snack - April 2004 - 6
Baking & Snack - April 2004 - 7
Baking & Snack - April 2004 - 8
Baking & Snack - April 2004 - 9
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