Baking & Snack - July 2004 - 14

NEWSFRONT
IBA fights California regulation
on acrylamide warnings
The Independent Bakers Association sent a letter to California Gov. Arnold Schwarzeneggar
asking him to avoid implementing the state's
Proposition 65 in regards to cooked foods.
The measure would require the state's
Office of Environmental Health Hazard
Assessment (OEHHA) to force companies
to warn consumers about potential carcinogens in their products.
The OEHHA announced March 12 it
would take action against companies that

do not warn consumers about acrylamide in
their products. But the IBA said such warnings stemming from unproven claims could
adversely affect the public's confidence in
the safety of the food supply and impose
burdensome costs on business.
"Proposition 65 as applied to acrylamide
found in food is unscientific, unnecessary
and ill-conceived," said Robin Alton, the
IBA's chairman and president of Pan-OGold Baking Co., St. Cloud, MN.

Poore bids adieu
to Toons
Poore Brothers, Goodyear, AZ, discontinued its kid-friendly Crunch Toons brand
line of salted snacks after renewed marketing strategies failed to increase sales.
The crunchy potato snacks shaped like
Loony Toons characters featured 3-D
technology and were available in three
flavors. Poore Brothers also amended its
license agreement with Warner Bros. and
no longer has the right to use the popular
characters after Sept. 30.

FDA approves omega-3 claims
Pizzey's Milling, Angusville, MB, welcomed the Food and Drug
Administration's recent approval of nutrient content claims for
alpha-linolenic acid and other omega-3 oils. The approval became
retroactive to Jan. 16, when FDA declined to
respond within the required 120-day period
to a petition submitted by the Washington,
DC, firm of Olsson, Frank and Weeda, PC
on behalf of three Washington-based seafood
processors. Consequently, the petition is
considered "approved as written", confirmed
an FDA spokesperson. The approval was hailed by a broad range of
parties, including the American Institute for Cancer Research and
the National Consumers League. The "Notification for a Nutrient
Content Claim based on an Authoritative Statement" was premised
upon statements made by the Institute of Medicine, a branch of the
National Academy of Science.

The ruling not only confirms flaxseed's status as a rich source
of ALA omega-3s but also authorizes food manufacturers to make
similar claims for products containing whole-milled flaxseed in
their formulations.
"This is a very significant development for
flaxseed because it codifies flaxseed's unique
potential to contribute significantly to the
nutritional health and well-being of society,"
noted Linda Pizzey, president and co-founder
of Pizzey's Milling. "Now, food manufacturers
will be able to claim a nutritional advantage for products on the basis
of their ALA-omega-3 contents."
The new regulations recognize an adequate intake for ALA
omega-3 of 1.3 g per day for adults. Manufacturers will now be able
to promote any products offering a minimum of 260 mg of ALA
omega-3 per serving as being "high" or "rich" in ALA omega-3.

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