Baking & Snack - July 2004 - 20

NEWSFRONT
One fish, two fish, red fish, blue fish
Just in time for summer, Pepperidge Farm,
Norwalk, CT, launched two festive allAmerican-themed products. Goldfish
Liberty, a red, white and blue
version of the fish-shaped
snack crackers, are available nationwide in 6.6-,
11- or 33.5-oz packages.
The limited-time variety retails
for $1.99, $2.99 or $6.49, depending on
size. "Pepperidge Farm Goldfish crackers
are a favorite American snack," said Steve

White, vice-president, youth snacks. "Now
our red, white and blue Goldfish Liberty
will make all-American summer
holidays more fun than ever."
Returning to Pepperidge
Farm's lineup are red, white and
blue layer cakes that feature three
layers of golden cake filled and
covered with colored vanilla frosting and
topped with red and blue candy stars. The
cakes are sold frozen and thaw in an hour.
They retail for $3.19.

Sara Lee teams with Atkins
on low-carb pizza
Atkins Nutritionals, Inc., Ronkonkoma, NY,
unveiled a new line of controlled-carbohydrate frozen pizzas, a product introduction it will distribute nationwide through
Sara Lee. Noting that
pizza has topped the
most-popular dish list
in the US for the past
half-century, Atkins
Nutritionals called its development of a
low-carb pizza inevitable.
"Since pizza is such a popular part of the
traditional American diet, we were excited
about producing a low-carb alternative,"
said Matt Wiant, Atkins
Nutritionals'
Dipix_IBIE_cai.ai
6/17/04
3:15:35 senior
PM
vice-president and chief marketing officer.

Mr. Wiant said Atkins' food scientists and
Sara Lee Foods worked "for months" to make
certain that the new pizza would be compatible with the Atkins Nutritional approach.
The new singleserve Atkins Quick
Cuisine Pizza contains
70% to 80% fewer
digestible grams of
carbohydrates than traditional pizza. It
comes in three flavors: supreme, all-meat
"smokehouse" and pepperoni. Sara Lee's
food service division, Cincinnati, OH, will
distribute the new pizzas to restaurants,
and they will appear on supermarket
shelves around the country.

For more information, see Page 173

20 / BAKING & SNACK / July 2004

Cosi relocates
to Chicago
Cosi, Inc., the New York City-based bakery
cafe chain, announced it will open a new
support center to provide a more appropriate infrastructure for executing future restaurant development and oversight. As part
of the move, the chain will transition operations this summer from its existing support
facility to the new site in Chicago, IL.
"In order for Cosi to be prepared to
grow profitably as a national brand, we
must establish the right infrastructure,
including business development professionals and a training center, which our
current support facility cannot accommodate," said Kevin Armstrong, president
and c.e.o. of Cosi. "We also must ensure
that our support center is readily accessible to franchisees, operators and field
partners across the country.
"After analyzing several possible locations, we concluded that by locating our
support center in the Chicago area, we can
satisfy our space and accessibility requirements economically while operating in the
hub of the restaurant industry."
Cosi said it expects the operation of
the Chicago facility to result in ongoing
annual cash savings, beginning in 2005,
of about $1.85 million compared with
what it would cost to operate the New
York City location.

Baking & Snack - July 2004

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