Smart Sma t Consumers Consumers. Smart Products. Now consumers can have their cake and eat it too. While consumers are looking more closely at nutrition facts than ever before, they still want products that taste delicious. EsSenceTM Non-Hydrogenated Shortening Blends can help you formulate full-flavored baked goods with ingredient statements that are free of trans fat and low in saturated fats - and EsSenceTM can be formulated to be used with all liquid oils. Visit us at IBIE Booth #935 to learn more about EsSenceTM non-hydrogenated, trans free shortening blends and how you can reduce saturates by up to 75%. For more information, see Page 173 ©2004 Aarhus United USA Inc. 1.973.344.1300 www.aarhusunited.com/ushttp://www.aarhusunited.com/us