Baking & Snack - December 2004 - 12

Wheat Foods Council
book to set
record straight
In response to the increase in fad diet books
and expanding waistlines, the Wheat Foods
Council, Parker, CO, published "It's the
Calories, Not the Carbs," a book designed
to debunk fad diet myths and set the record
straight about healthful eating, especially
when it comes to grain-based foods.
"We thought it was important to talk to
consumers on their terms, using credible
nutrition facts to discuss the importance
of a balanced diet that includes grains," said
Carol Pratt, chairman of the Wheat Foods
Council's board. "This book not only sets
the record straight on the many diets that
have bombarded consumers, but it also
gives them a workable solution to their
weight loss and weight management goals."
Co-authored by Glenn Gaesser, Ph.D.,
and Karin Kratina, Ph.D., R.D., the book
shows readers that eating and living well
is about giving yourself the best possible
intake of nutrients to allow your body to be
as healthy as possible. It is about getting the
body the nutrients it needs for optimal mental and physical performance and emotional
balance. The book analyzes the key fad diet
books currently on the market and provides
information on the glycemic index and trans
fats. Using scientific research, it explains the
good, the bad, and the ugly aspects of these
diets. It also goes the next step, providing
readers with a more livable, workable solution to their weight-loss goals.
"Too many consumers continue to buy
into the fad diet rhetoric, the latest of
which has been the low-carb craze," said
Dr. Gaesser, a professor of exercise physiology and director of the Kinesiology Program at the Curry School of Education,
University of Virginia, Charlottesville,
VA. "Unfortunately, when consumers cut
carbohydrates, they are eliminating an
entire food group that not only can assist
with weight loss but also provides many
important health benefits."
"It's the Calories, Not the Carbs" is
available for purchase on the Wheat Foods
Council Web site at www.wheatfoods.org, as
well as through Trafford Publishing Co.

Main Street raises funds for women
Main Street Gourmet, Akron,
OH, teamed with a local hospital and radio station for
the annual Akron General
Muffins for Mammograms
campaign in October. The
2-day effort was organized to

raise funding for free mammograms
to benefit women without insurance by selling gourmet muffins, brownies and cookies,
provided by Main Street.
This year's event raised more
than $10,200.

Your
Dream Ingredient

__ GGSTEND®
GGSTEN
.
.

Are you dreaming of a cost
effective ingredient that brings
all the function of eggs to
your products - without the
handling and sanitation
nightmares? Eggstend® is a
dairy based product that
makes replacing eggs in your
formulation a dream come true.
Eggstend® replaces liquid,
frozen and dried whole egg
products. This all-dairy egg
replacement powder allows you
to focus on your product, while
avoiding handling issues such as
breakage, refrigeration, freezing
or thawing. And there are no
egg allergen concerns.
Eggstend® is ideal in bakery
products, fresh pastas and
flavored salad dressings. To
find out more, contact Parmalat
at 1.877.891.0811 or via email
at ingredientsinfo@parmalat.ca.

www.parmalat-ingredients.com
For more information, see Page 89

December 2004 / BAKING & SNACK / 13

http://www.parmalat-ingredients.com http://www.wheatfoods.org

Baking & Snack - December 2004

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