Baking & Snack - December 2004 - 13
NEWSFRONT
PepsiCo, General Mills buy
Romanian snacks maker
Snack Ventures Europe, the European joint venture of PepsiCo and
General Mills, Inc., acquired Star Foods, Romania's leading snack
foods maker and distributor, in November. Star Foods offers a full line of snacks, including potato chips, corn
snacks and other baked
foods. Its brands include Star Chips, Mr. Snacki and Krax.
Snack Ventures Europe said the acquisition gives it a strong market
position in a rapidly growing country of 22 million people. Romania's
central location in the Balkans makes it a natural hub for snacks distribution throughout the region. "We are delighted that Star Foods Romania is now part of the SVE family," said Mike White, chairman and
c.e.o. of PepsiCo International. "It is a strong, well-run business with
enormous potential. It offers us a great strategic platform for serving
consumers across Romania and the Balkan region."
Star Foods has one factory in Bucharest, Romania's capital and largest city, and it boasts the largest distribution
system of any consumer product company in the country.
SVE currently makes and sells snack foods in Holland,
France, Belgium, Spain, Portugal, Greece, Hungary,
Russia and the Baltic states of northern Europe.
/
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Sara Lee Bakery Group, St. Louis, MO, halted operations at its
Hutchinson, KS, baking plant in early December. Production from the
plant, which bakes hamburger and hot dog buns, will shift to baking
plants in Wichita, KS, and Oklahoma City, OK. Sara Lee said it would
continue to supply its customers in Hutchinson and throughout Kansas after the closing.
The move will eliminate 47 fulland part-time positions in production, production support and
salaried management. Randy Frazer, Sara Lee Bakery's director of
central region bakery manufacturing, expressed regret over the loss
of work for the Hutchinson employees.
"Unfortunately, we no longer need the production capacity we
have at the Hutchinson bakery, and this production transfer is necessary in order to streamline our operations to most effectively and
efficiently serve grocery retailers and consumers," he said.
The Hutchinson plant began operations in 1925 as the Betts Baking Co., part of Campbell Taggart Bakeries, Inc., the predecessor to
Sara Lee Bakery Group's bread baking operations. Over the years, the
plant expanded to its current 100,615 sq ft on a 3.2-acre tract.
The plant baked buns with the Sara Lee, Rainbo and Earth Grains
brand labels.
.'
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Sara Lee closes plant
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14 / BAKING & SNACK / December 2004
IN K A N S A S , YOU B U I L D IT S T R O N G .
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Baking & Snack - December 2004
Table of Contents for the Digital Edition of Baking & Snack - December 2004
Contents
Baking & Snack - December 2004 - 1
Baking & Snack - December 2004 - 2
Baking & Snack - December 2004 - 3
Baking & Snack - December 2004 - Contents
Baking & Snack - December 2004 - 5
Baking & Snack - December 2004 - 6
Baking & Snack - December 2004 - 7
Baking & Snack - December 2004 - 8
Baking & Snack - December 2004 - 9
Baking & Snack - December 2004 - 10
Baking & Snack - December 2004 - 11
Baking & Snack - December 2004 - 12
Baking & Snack - December 2004 - 13
Baking & Snack - December 2004 - 14
Baking & Snack - December 2004 - 15
Baking & Snack - December 2004 - 16
Baking & Snack - December 2004 - 17
Baking & Snack - December 2004 - 18
Baking & Snack - December 2004 - 19
Baking & Snack - December 2004 - 20
Baking & Snack - December 2004 - 21
Baking & Snack - December 2004 - 22
Baking & Snack - December 2004 - 23
Baking & Snack - December 2004 - 24
Baking & Snack - December 2004 - 25
Baking & Snack - December 2004 - 26
Baking & Snack - December 2004 - 27
Baking & Snack - December 2004 - 28
Baking & Snack - December 2004 - 29
Baking & Snack - December 2004 - 30
Baking & Snack - December 2004 - 31
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Baking & Snack - December 2004 - 33
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Baking & Snack - December 2004 - 35
Baking & Snack - December 2004 - 36
Baking & Snack - December 2004 - 37
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Baking & Snack - December 2004 - 40
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Baking & Snack - December 2004 - 42
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Baking & Snack - December 2004 - 45
Baking & Snack - December 2004 - 46
Baking & Snack - December 2004 - 47
Baking & Snack - December 2004 - 48
Baking & Snack - December 2004 - 49
Baking & Snack - December 2004 - 50
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