CONTENTS Baking & Snack COVER STORY Vol. 26, No. 11 December 2004 FEATURES Operations Executive of the Year 20 Fresh Ideas Mark Borland of Panera Bread - Baking & Snack's "2004 Operations Executive of the Year" - leads a manufacturing and supply chain team, currently operating at the peak of innovation. 29 Profitable Pockets Innovative product development and creative marketing help Kangaroo Brands bring its pocket bread into the mainstream. 35 Market Update: Frozen Dough Frozen dough manufacturers increase product offerings to extend into the low-carb market and to add even more convenience. 43 Fruitful Additions The time is right for product innovation featuring fruit inclusions as health officials recommend increased fruit consumption. 67 After Sheeting Improvements in moulding and makeup boost the quality of sheeted breads and rolls as well as cookies and crackers. 74 Meeting Preview: ASB 2005 ASB's Annual Technical Conference will focus on health and nutrition. 75 Meeting Preview: Snaxpo 2005 The 68th annual Snaxpo will feature forward-thinking educational sessions FOOD INGREDIENT SOLUTIONS Cover: Named Baking & Snack's "2004 Operations Executive of the Year," Mark Borland, senior vice-president and chief supply chain officer for Panera Bread Co., Richmond Heights, MO, credits his expert, collegial team for the success of the bakery-cafe company's revolutionary fresh dough manufacturing system. Photo ©2004 Bill Stover Editorial NewsFront People Calendar of Events Ingredient News Products & Services Specific ingredients increase health and wellness status of finished baked foods. 57 Fighting Free Radicals Antioxidants extend shelf life of vegetable oil and are also important in battling compounds in the body that lead to disease. DEPARTMENTS 8 10 16 18 77 78 51 Adding Value 80 81 82 83 89 90 Packaging News Recent Patents New Products Spotlight On the Web Advertisers' Index New on the Shelf 62 Taking It to Heart New products contain heart-healthy, value-added ingredients. 64 Solutions Sampling December 2004 / BAKING & SNACK / 7