Baking & Snack - March 2005 - 93
Fiber's Fit with Whole Grains
f food manufacturers continue to introduce whole-grain products
as expected, it's a good bet they will promote the fiber content.
General Mills, Inc., Minneapolis, MN, is switching all its
ready-to-eat cereals to whole grain, a move that should increase
fiber content and has earned the company considerable praise.
The change was announced in October 2004, and already, the company added a new cereal to its Fiber One line. Fiber One Honey
Clusters are sweetened whole-grain flakes with honey clusters.
The cereal has 14 g of fiber, which is more than 50% of the Daily
Value for fiber.
Kellogg Company, Battle Creek, MI, promotes fiber content on
the front package panel for its new cereal, Smart Start Healthy
Heart. The cereal has 2 g of soluble fiber per serving, while a statement on the box notes, "Three grams of soluble fiber daily from
oat bran in a diet low in saturated fat and cholesterol may help
reduce the risk of heart disease."
Nationally distributed, Smart Start Healthy Heart contains oat
bran and potassium and is low in sodium, all factors that can help
lower both blood pressure and cholesterol. The new cereal is a
combination of sweetened toasted oat bran flakes and clusters of
whole-grain wheat and oats.
No slouches, bakers have introduced
new breads featuring fiber and wholegrain benefits, too.
Two slices of Earth Grains Extra
Fiber bread from the Sara Lee Bakery
Group, St. Louis, MO, yield 35%, or
9 g, of the Recommended Daily Value of
fiber; 30% of the RDV of calcium; 20% of the RDV of vitamin D; and 20% of the RDV
of folic acid. The bread
comes in three varieties:
100% Whole Wheat,
100% Whole Wheat
Made With Honey and
100% Multi-Grain.
I
96 / BAKING & SNACK / March 2005
"It is more important than ever for
bread
companies
to play a role in
helping consumers
overcome deficiencies in their diets," said Frances
Coletta, Ph.D., Sara Lee Bakery Group's director
of product nutrition. "Bread
has always been the foundation of a healthy diet, and by
offering products that have
multiple nutritional benefits
without sacrificing taste, we
can give people the food choices they need to heed the advice
of nutrition experts."
In a similar move, Rudi's
Organic Bakery, Boulder, CO,
made two additions to its Whole
Grains & Fiber line of breads.
Whole Grains & Fiber - 7 Grains
with Flax offers 4 g of fiber per
slice. It is made with ingredients
such as organic whole-wheat flour,
organic quinoa, organic kamut flour, organic whole spelt
and organic brown flaxseed.
The company's other new addition is Whole
Grains & Fiber - Wheat and Oat. It has 4 g
of fiber per slice. Wheat and Oat contains organic whole-wheat flour, purified water,
organic oat fiber, organic whole-rye
flour, organic rolled oats and organic high-oleic sunflower oil,
among ingredients.
Ⅲ
- Jeff Gelski
Baking & Snack - March 2005
Table of Contents for the Digital Edition of Baking & Snack - March 2005
Contents
Baking & Snack - March 2005 - 1
Baking & Snack - March 2005 - 2
Baking & Snack - March 2005 - 3
Baking & Snack - March 2005 - Contents
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