Baking & Snack - June 2005 - 16

NEWS FRONT
Kraft moving into confectionery
The battle between the Hershey Co., Hershey, PA, and Kraft Foods,
Inc., Northfield, IL, continues. With Hershey moving boldly into the
biscuit category, the nation's leading cookie maker is
responding. Kraft announced plans to introduce an
Oreo branded chocolate bar.
The chocolate bars will feature "a unique cookie

[* i

O [JP

and cream filling," according to Mark Magnesen, Kraft vice-president
of investor relations.
Mr. Magnesen said that Kraft is making a series
of investments behind chocolate-based cookies in the United States, which is part of the
company's overall plan to extend its portfolio of
cookies with chocolate.
The initiative includes a strong
shipper display program, a new
single-serve chocolate-enrobed Oreo
that will reach multiple distribution
channels and a Double-Stuffed Oreo
with peanut butter to source volume
from the large chocolate and peanut
[_
butter candy category, according to
James P. Dollive, executive vice-president and c.f.o.
Mr. Dollive noted that Kraft has
invested in its direct store delivery
capabilities to provide the conditioned
storage needed to distribute pure milk
chocolate products to retail.
Last year, Hershey announce plans
to extend its brand into the cookie
arena and named a former Kraft
executive, Michele Buck, to head its
US snacks group.

[[ - [

T o

Po u

BIGBAKINGB00K.C0M
AK1NaBooK.coM

IDENTIFY KEY SUPPLIERS

-

LOCAT E INDUST RY EXPERTS
EXPLORE NEW OPPORTUNITIES
EXCHANGE CRIT ICA L INFORMATION

THE INDUSTI
THE
IHDUSTI Y S P EMuE
AND INFO

Du Ecro v

P4ATION EXCHANGE

A P U B L I C S E R V I C E F R O M T J-E E
i

m rrc i
ror

Ci
rnr rr o rr rr

rn 'orn1

O F [ Tall rr
ar

rí

z

)icf

rj

(C CC )

r F

r'r r

p

2O- 325
rg

rrVrVi 2 z [ j C

For more information, see Page 117

18 / BAKING & SNACK / June 2005

r

Vr ri g

Schwan's Bakery
names winners
Schwan's Bakery, Inc., Suwanee, GA,
named Foodsales, Inc., Nashville,
TN, its National Sales Agency of the
Year. The company was recognized
for its ability to gain significant new
business for Schwan's Bakery both at
the distributor and operator levels.
"Foodsales, Inc. worked very closely
with our management team to develop a sales and marketing plan
that would drive dessert consumption and sales dramatically," said Jim
Schywstell, vice-president of sales
and food service distribution.
Other organizations that were
recognized by the award include the
Asmussen Waxler Group, Chicago,
IL, for the Northern Division, and
Kenco Foodservice, Inc., Seattle, WA,
for the Western Division.



http://www.AK1NaBooK.coM

Baking & Snack - June 2005

Table of Contents for the Digital Edition of Baking & Snack - June 2005

Contents
Baking & Snack - June 2005 - 1
Baking & Snack - June 2005 - 2
Baking & Snack - June 2005 - 3
Baking & Snack - June 2005 - Contents
Baking & Snack - June 2005 - 5
Baking & Snack - June 2005 - 6
Baking & Snack - June 2005 - 7
Baking & Snack - June 2005 - 8
Baking & Snack - June 2005 - 9
Baking & Snack - June 2005 - 10
Baking & Snack - June 2005 - 11
Baking & Snack - June 2005 - 12
Baking & Snack - June 2005 - 13
Baking & Snack - June 2005 - 14
Baking & Snack - June 2005 - 15
Baking & Snack - June 2005 - 16
Baking & Snack - June 2005 - 17
Baking & Snack - June 2005 - 18
Baking & Snack - June 2005 - 19
Baking & Snack - June 2005 - 20
Baking & Snack - June 2005 - 21
Baking & Snack - June 2005 - 22
Baking & Snack - June 2005 - 23
Baking & Snack - June 2005 - 24
Baking & Snack - June 2005 - 25
Baking & Snack - June 2005 - 26
Baking & Snack - June 2005 - 27
Baking & Snack - June 2005 - 28
Baking & Snack - June 2005 - 29
Baking & Snack - June 2005 - 30
Baking & Snack - June 2005 - 31
Baking & Snack - June 2005 - 32
Baking & Snack - June 2005 - 33
Baking & Snack - June 2005 - 34
Baking & Snack - June 2005 - 35
Baking & Snack - June 2005 - 36
Baking & Snack - June 2005 - 37
Baking & Snack - June 2005 - 38
Baking & Snack - June 2005 - 39
Baking & Snack - June 2005 - 40
Baking & Snack - June 2005 - 41
Baking & Snack - June 2005 - 42
Baking & Snack - June 2005 - 43
Baking & Snack - June 2005 - 44
Baking & Snack - June 2005 - 45
Baking & Snack - June 2005 - 46
Baking & Snack - June 2005 - 47
Baking & Snack - June 2005 - 48
Baking & Snack - June 2005 - 49
Baking & Snack - June 2005 - 50
Baking & Snack - June 2005 - 51
Baking & Snack - June 2005 - 52
Baking & Snack - June 2005 - 53
Baking & Snack - June 2005 - 54
Baking & Snack - June 2005 - 55
Baking & Snack - June 2005 - 56
Baking & Snack - June 2005 - 57
Baking & Snack - June 2005 - 58
Baking & Snack - June 2005 - 59
Baking & Snack - June 2005 - 60
Baking & Snack - June 2005 - 61
Baking & Snack - June 2005 - 62
Baking & Snack - June 2005 - 63
Baking & Snack - June 2005 - 64
Baking & Snack - June 2005 - 65
Baking & Snack - June 2005 - 66
Baking & Snack - June 2005 - 67
Baking & Snack - June 2005 - 68
Baking & Snack - June 2005 - 69
Baking & Snack - June 2005 - 70
Baking & Snack - June 2005 - 71
Baking & Snack - June 2005 - 72
Baking & Snack - June 2005 - 73
Baking & Snack - June 2005 - 74
Baking & Snack - June 2005 - 75
Baking & Snack - June 2005 - 76
Baking & Snack - June 2005 - 77
Baking & Snack - June 2005 - 78
Baking & Snack - June 2005 - 79
Baking & Snack - June 2005 - 80
Baking & Snack - June 2005 - 81
Baking & Snack - June 2005 - 82
Baking & Snack - June 2005 - 83
Baking & Snack - June 2005 - 84
Baking & Snack - June 2005 - 85
Baking & Snack - June 2005 - 86
Baking & Snack - June 2005 - 87
Baking & Snack - June 2005 - 88
Baking & Snack - June 2005 - 89
Baking & Snack - June 2005 - 90
Baking & Snack - June 2005 - 91
Baking & Snack - June 2005 - 92
Baking & Snack - June 2005 - 93
Baking & Snack - June 2005 - 94
Baking & Snack - June 2005 - 95
Baking & Snack - June 2005 - 96
Baking & Snack - June 2005 - 97
Baking & Snack - June 2005 - 98
Baking & Snack - June 2005 - 99
Baking & Snack - June 2005 - 100
Baking & Snack - June 2005 - 101
Baking & Snack - June 2005 - 102
Baking & Snack - June 2005 - 103
Baking & Snack - June 2005 - 104
Baking & Snack - June 2005 - 105
Baking & Snack - June 2005 - 106
Baking & Snack - June 2005 - 107
Baking & Snack - June 2005 - 108
Baking & Snack - June 2005 - 109
Baking & Snack - June 2005 - 110
Baking & Snack - June 2005 - 111
Baking & Snack - June 2005 - 112
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2022
https://digitalbs.bakingbusiness.com/sosland/bs/-baking-snack-june-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-january-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2021
http://digitalbs.bakingbusiness.com/sosland/bs/2020_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_03_01
https://www.nxtbook.com/sosland/bs/2018_02_01
https://www.nxtbook.com/sosland/bs/2017_12_01
https://www.nxtbook.com/sosland/bs/2017_11_01
https://www.nxtbook.com/sosland/bs/2017_10_01
https://www.nxtbook.com/sosland/bs/2017_09_01
https://www.nxtbook.com/sosland/bs/2017_08_01
https://www.nxtbook.com/sosland/bs/2017_07_01
https://www.nxtbook.com/sosland/bs/2017_06_01
https://www.nxtbook.com/sosland/bs/2017_05_01
https://www.nxtbook.com/sosland/bs/2017_04_01
https://www.nxtbook.com/sosland/bs/2017_03_01
https://www.nxtbook.com/sosland/bs/2017_02_01
https://www.nxtbook.com/sosland/bs/2016_12_01
https://www.nxtbook.com/sosland/bs/2016_11_01
https://www.nxtbook.com/sosland/bs/2016_10_01
https://www.nxtbook.com/sosland/bs/2016_09_01
https://www.nxtbook.com/sosland/bs/2016_08_01
https://www.nxtbook.com/sosland/bs/2016_07_01
https://www.nxtbook.com/sosland/bs/2016_06_01
https://www.nxtbook.com/sosland/bs/2016_05_01
https://www.nxtbook.com/sosland/bs/2016_04_01
https://www.nxtbook.com/sosland/bs/2016_03_01
https://www.nxtbook.com/sosland/bs/2016_02_01
https://www.nxtbook.com/sosland/bs/2015_12_01
https://www.nxtbook.com/sosland/bs/2015_11_01
https://www.nxtbook.com/sosland/bs/2015_10_01
https://www.nxtbook.com/sosland/bs/2015_09_01
https://www.nxtbook.com/sosland/bs/2015_08_01
https://www.nxtbook.com/sosland/bs/2015_07_01
https://www.nxtbook.com/sosland/bs/2015_06_01
https://www.nxtbook.com/sosland/bs/2015_05_02
https://www.nxtbook.com/sosland/bs/2015_04_01
https://www.nxtbook.com/sosland/bs/2015_03_01
https://www.nxtbook.com/sosland/bs/2015_02_01
https://www.nxtbook.com/sosland/bs/2014_12_01
https://www.nxtbook.com/sosland/bs/2014_11_01
https://www.nxtbook.com/sosland/bs/2014_10_01
https://www.nxtbook.com/sosland/bs/2014_09_01
https://www.nxtbook.com/sosland/bs/2014_08_01
https://www.nxtbook.com/sosland/bs/2014_07_01
https://www.nxtbook.com/sosland/bs/2014_06_01
https://www.nxtbook.com/sosland/bs/2014_05_01
https://www.nxtbook.com/sosland/bs/2014_04_01
https://www.nxtbook.com/sosland/bs/2014_03_01
https://www.nxtbook.com/sosland/bs/2014_02_01
https://www.nxtbook.com/sosland/bs/2013_12_01
https://www.nxtbook.com/sosland/bs/2013_11_01
https://www.nxtbook.com/sosland/bs/2013_10_01
https://www.nxtbook.com/sosland/bs/2013_09_01
https://www.nxtbook.com/sosland/bs/2013_08_01
https://www.nxtbook.com/sosland/bs/2013_07_01
https://www.nxtbook.com/sosland/bs/2013_06_01
https://www.nxtbook.com/sosland/bs/2013_05_01
https://www.nxtbook.com/sosland/bs/2013_04_01
https://www.nxtbook.com/sosland/bs/2013_03_01
https://www.nxtbook.com/sosland/bs/2013_02_01
https://www.nxtbook.com/sosland/bs/2012_12_01
https://www.nxtbook.com/sosland/bs/2012_11_01
https://www.nxtbook.com/sosland/bs/2012_10_01
https://www.nxtbook.com/sosland/bs/2012_09_01
https://www.nxtbook.com/sosland/bs/2012_08_01
https://www.nxtbook.com/sosland/bs/2012_07_01
https://www.nxtbook.com/sosland/bs/2012_06_01
https://www.nxtbook.com/sosland/bs/2012_05_01
https://www.nxtbook.com/sosland/bs/2012_04_01
https://www.nxtbook.com/sosland/bs/2012_03_01
https://www.nxtbook.com/sosland/bs/2012_02_01
https://www.nxtbook.com/sosland/bs/2011_12_01
https://www.nxtbook.com/sosland/bs/2011_11_01
https://www.nxtbook.com/sosland/bs/2011_10_01
https://www.nxtbook.com/sosland/bs/2011_09_01
https://www.nxtbook.com/sosland/bs/2011_08_01
https://www.nxtbook.com/sosland/bs/2011_07_01
https://www.nxtbook.com/sosland/bs/2011_06_01
https://www.nxtbook.com/sosland/bs/2011_05_01
https://www.nxtbook.com/sosland/bs/2011_04_01
https://www.nxtbook.com/sosland/bs/2011_03_01
https://www.nxtbook.com/sosland/bs/2011_02_01
https://www.nxtbook.com/sosland/bs/2010_12_01
https://www.nxtbook.com/sosland/bs/2010_11_01
https://www.nxtbook.com/sosland/bs/2010_10_01
https://www.nxtbook.com/sosland/bs/2010_09_01
https://www.nxtbook.com/sosland/bs/2010_08_01
https://www.nxtbook.com/sosland/bs/2010_07_01
https://www.nxtbook.com/sosland/bs/2010_06_01
https://www.nxtbook.com/sosland/bs/2010_05_01
https://www.nxtbook.com/sosland/bs/2010_04_01
https://www.nxtbook.com/sosland/bs/2010_03_01
https://www.nxtbook.com/sosland/bs/2010_02_01
https://www.nxtbook.com/sosland/bs/2009_12_01
https://www.nxtbook.com/sosland/bs/2009_11_01
https://www.nxtbook.com/sosland/bs/2009_10_01
https://www.nxtbook.com/sosland/bs/2009_09_01
https://www.nxtbook.com/sosland/bs/2009_08_01
https://www.nxtbook.com/sosland/bs/2009_07_01
https://www.nxtbook.com/sosland/bs/2009_06_01
https://www.nxtbook.com/sosland/bs/2009_05_01
https://www.nxtbook.com/sosland/bs/2009_04_01
https://www.nxtbook.com/sosland/bs/2009_03_01
https://www.nxtbook.com/sosland/bs/2009_02_01
https://www.nxtbook.com/sosland/bs/2009_01_01
https://www.nxtbook.com/sosland/bs/2008_12_01
https://www.nxtbook.com/sosland/bs/2008_11_01
https://www.nxtbook.com/sosland/bs/2008_10_01
https://www.nxtbook.com/sosland/bs/2008_09_01
https://www.nxtbook.com/sosland/bs/2008_08_01
https://www.nxtbook.com/sosland/bs/2008_07_01
https://www.nxtbook.com/sosland/bs/2008_06_01
https://www.nxtbook.com/sosland/bs/2008_05_01
https://www.nxtbook.com/sosland/bs/2008_04_01
https://www.nxtbook.com/sosland/bs/2008_03_01
https://www.nxtbook.com/sosland/bs/2008_02_01
https://www.nxtbook.com/sosland/bs/2007_12_01
https://www.nxtbook.com/sosland/bs/2007_11_01
https://www.nxtbook.com/sosland/bs/2007_10_01
https://www.nxtbook.com/sosland/bs/2007_09_01
https://www.nxtbook.com/sosland/bs/2007_08_01
https://www.nxtbook.com/sosland/bs/2007_07_01
https://www.nxtbook.com/sosland/bs/2007_06_01
https://www.nxtbook.com/sosland/bs/2007_05_01
https://www.nxtbook.com/sosland/bs/2007_04_01
https://www.nxtbook.com/sosland/bs/2007_02_01
https://www.nxtbook.com/sosland/bs/2006_12_01
https://www.nxtbook.com/sosland/bs/2006_11_01
https://www.nxtbook.com/sosland/bs/2006_10_01
https://www.nxtbook.com/sosland/bs/2006_09_01
https://www.nxtbook.com/sosland/bs/2006_08_01
https://www.nxtbook.com/sosland/bs/2006_07_01
https://www.nxtbook.com/sosland/bs/2006_06_01
https://www.nxtbook.com/sosland/bs/2006_05_01
https://www.nxtbook.com/sosland/bs/2006_04_01
https://www.nxtbook.com/sosland/bs/2006_03_01
https://www.nxtbook.com/sosland/bs/2006_02_01
https://www.nxtbook.com/sosland/bs/2005_12_01
https://www.nxtbook.com/sosland/bs/2005_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_05_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_04_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_03_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_02_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_12_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_11_01
https://www.nxtbookmedia.com