' \ \ N - Are Your Customers Hung-Up On Palm Oil? UM J / \ - - - 1 * EsSence Facts Promote a "Trans Fat Free" benefit on packaging Create reduced saturated fat disclosures Feature "Interesterified Triglycerides" in the ingredient statement EsSence TM EsSence™ Non-Hydrogenated and Trans Free Shortening Blends are a great way to give consumers the good foods they want with less saturated fat. Now with our new labeling option, you can choose to label EsSence shortenings as a "Blend of Canola Oil and Interesterified Triglycerides." You'll like the options...and your consumers will love your label! To learn more about EsSence Shortenings contact: AarhusKarlshamn USA Inc. | 131 Marsh Street | Port Newark | New Jersey 07114 | USA Tel: (973) 344-1300 | Fax: (973) 344-9049 | www.aarhuskarlshamn.com AarhusKarlshamn Canada | Tel: (416) 621-4845 | Fax: (416) 621-5795 For more information, see Page 145 EsSence is a trademark of AarhusKarlshamn USA Inc. MK AarhusKar lshamn © 2006 AarhusKarlshamn USA Inc.http://www.aarhuskarlshamn.com