Baking & Snack - October 2008 - 33

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for one product. But those "small" runs can add up to
big volume. For exampled, Crawford's recently shipped
nearly 13,000 cases of pineapple upside down cake to
a single customer.
The company focuses on creating top-notch baked
foods. "Baking for us is turning out quality products,
meeting specs and doing it cost effectively," he said.
SWEET BEGINNINGS. Crawford's Bakery is currently
in the process of launching two new lines - Sweet Results and Diabatrol Baking - that it believes will even
further expand its reach in the marketplace. It recently
started producing Sweet Results cookies, which are
available in six varieties - Raspberry Delights, Apricot Delights, Sunnyseed Cookies, Mega Flax Squares,
7-Grain NutriBars and Alpine Cookies.
Sweet Results cookies are formulated using a healthy
approach because all of the cookies have some kind of
positive attributes, according to Mr. Crawford. Each of
the meal-sized cookies features various ingredients with
health and wellness benefits. For example, the Sunnyseed cookies are made with rolled oats and whole-wheat
flour, which impart 5 g of dietary fiber per serving.
The cookies also feature blueberries, which are widely
praised for their antioxidant properties.
Sweet Results cookies were developed by a man in
Canada, and Crawford's is the exclusive manufacturer
for these products in the US. All of the Sweet Results
cookies are trans fat free, and they are packaged in clamshell containers with six cookies per package. Despite
their healthy benefits, the cookies are large and filling.
The cookies range in size from 2.5 to 3.2 oz per cookie

Online Trade Show
Next spring, bakers will be able to participate
in an international baking conference without
ever having to leave their office. This is possible
thanks in part to Rick Crawford, general manager
and co-founder of Crawford's Bakery, who is
helping to put together 2009 eBakeryShow
International (www.ebakeryshow.com) along
with three of his friends.
"Why would you put on a global baking exposition out of Indianapolis?" Mr. Crawford asked.
"Because it is the right thing to do," he retorted.
The online show will have the look and feel of
a convention center. There will be a lobby, education center and visitor lounge. Attendees will be
able to access the show for 60 days from April 1
to May 30. The e-show will also feature a virtual
show floor with booths, and attendees can click
on suppliers' booths to learn about these companies. Mr. Crawford is confident that the show will
have international participants.

BAKING & SNACK / October 2008

ᮤ Streusel is sprinkled
over sweetheart coffee
cakes prior to the cakes
being baked.

and from 300 to 410 Cal per serving. The cookies retail
for $5.99 to $6.99 per package.
Crawford's Bakery is also home to Diabatrol Baking. Diabatrol is an innovative baking nutraceutical
for supporting glucose management. It is packed with
antioxidants, minerals and vitamins to decrease insulin resistance and stabilize blood sugar levels. In clinical
tests, Daibatrol has shown to cut fasting glucose levels
by 33% after 60 days of taking the dietary supplement,
according to Mr. Crawford.
At the end of September, Crawford's introduced
cookies and brownies made with Diabatrol. Diabatrol is
manufactured by Diabco Life Sciences, Carmel, IN, and
it was initially developed as a dietary supplement that
comes as a dry product in single-serve packets designed
to be mixed with any low-sugar beverage or sprinkled
on a cereal or a salad.
The bakery is also in the process of developing a
7-grain bread that will contain a full serving of Diabatrol in two slices, according to Mr. Crawford. During
Baking & Snack's visit to the bakery in early September,
plant manager Bob Erbrich was working on formulations for this bread. After baking the bread, he shared
samples of his product, and the bread tasted similar to
other 7-grain bread.
Mr. Crawford is excited about Diabatrol Baking and

http://www.ebakeryshow.com

Baking & Snack - October 2008

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