Baking & Snack - April 2010 - 18

NEWSFRONT
NEWS | TECHNOLOGY

Omega-3 included in Sara Lee bread
Martek Biosciences Corp., Columbia, MD,
announced the use of its flagship product, life'sDHA, in Sara Lee Corp.'s Soft &
Smooth Plus Bread. Available in 100%
Whole Wheat and Made With Whole
Grain White, it is the first nationally distributed bread with life'sDHA in the US.
The company's vegetarian form of
algal docosahexaenoic acid (DHA) contains no oceanic pollutants or toxins.
It is derived from microalgae and produced in an FDA-inspected facility using a sustainable source that does not
deplete ocean resources.
"We are pleased to see the launch of
the first nationally distributed bread
with life'sDHA from Sara Lee, one of the
nation's most trusted and recognized
brands," said Joe Buron, vice-president of
sales and marketing, Martek. "life'sDHA
is now even more widely available to families who want to incorporate a trusted,

vegetarian source of DHA into their diets
for brain, eye and heart health benefits."
DHA is a long-chain omega-3 fatty
acid that serves as a primary building
block for the brain and the eyes and supports brain, eye and cardiovascular health
throughout life.
There is a large and growing body of
scientific evidence demonstrating that
people of all ages benefit from an adequate supply of DHA in the diet, according to the company. Americans have
among the lowest dietary intakes of DHA
omega-3 in the world.
"We understand the need to ensure
proper nutrition through all stages of life
especially in younger children," said Tim
Zimmer, vice-president, Sara Lee North
American Fresh Bakery. "Bread with
life'sDHA is an excellent and simple way to
provide moms with a great-tasting, nutritious option their little ones will love."

NEWS IN BRIEF
The FDA notified 17 food Seth Wescott will appear on ary, building on the 150 already established.
manufacturers that the la- boxes of General Mill's Wheat- The program will train 10,000 farmers by
beling of their food products ies. Mr. White and Mr. Wescott are the the end of the year.
violates the Federal Food, first snowboard and snowboard cross athDrug and Cosmetic Act. The letes to earn a spot on the cereal box, while The Lempert Report published
five key areas that will help
action follows a 2009 statement by Mar- Ms. Vonn is the first female Alpine skier.
consumers better understand
garet Hamburg, MD and FDA commisCanada
Bread
Co.,
Ltd.
will
nutrition facts: realistic serving sizes,
sioner, encouraging companies to review
their labeling for ensure compliance construct a new 370,000-sq-ft differentiating added vs. natural sugars,
with FDA regulations.
baking facility in southwestern honest reporting of fats, identifying cafOntario. Construction of the C$100 feine in a product, and highlighting ingreThe American Pie Council in- million facility will begin within six months dients that could cause side effects.
vited junior chefs to test their after site selection, and production will
Imperial Sugar Co. and Purepie-making skills at the 16th commence 12 months after that.
Circle Ltd launched Natural
Annual APC/Crisco National
Pie Championships April 23-25 in Cargill's Cocoa & Chocolate Sweet Ventures LLC, a joint
Celebration, FL. The top prize is a $2,000 business committed to dou- venture between Imperial, one of the
college scholarship.
bling the number Farmer Field largest marketers of refined sugar in
Schools it operates in Côte North America, and PureCircle, the globOlympic gold medalists Lind- d'Ivoire to 300 by mid 2010. The com- al leader in the production of high-purity
sey Vonn, Shaun White and pany launches another 82 schools in Febru- stevia products.

BAKING & SNACK / April 2010

Baking & Snack - April 2010

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