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CAROTENOID COLORS BASF expands its range of Betatene carotenoid food colors to help formulators move away from FD&C-certified color additives. Available as water-dispersible powders for beverages and oils for foods, the colors consist of natural mixed carotenoids capable of any shade from light yellow to orange to red. Depending on their level of inclusion, the colors can be noted as a natural source of vitamin A. The natural colors are sourced from marine algae grown in saltwater lakes in Australia and extracted using natural plant oils. (973) 245-6000 www.nutrition.basf.com

SOMETIMES IT’S WHO YOU KNOW

FLOUR FOOD SAFETY The SafeGuard Treatment and Delivery system developed by ConAgra Mills mitigates microbiological risk associated with raw flour while preserving gluten functionality. Depending on the application, flour can be a risk factor because it is a raw agricultural product. Yet some flour-containing foods — for example, cookie dough, frozen pizza, refrigerated biscuits, pie dough — are often consumed raw or undercooked. The patent-pending SafeGuard system uses an all-natural pathogen treatment that maintains absorption, starch quality, gluten vitality and enzyme activity. The company offers this system for a full line of ready-to-eat flours that reduce food safety risk. (800) 851-9618 www.conagramills.com

HIGH-OLEIC CANOLA Clear Valley 80 high-oleic canola oil from Cargill presents the next step in healthy stable vegetable oils. It delivers low levels of saturated fat, 0 g trans fat (per 14-g serving) and long shelf life. The new oil resists oxidation and the development of off-flavor notes, lacking the grassand paint-like notes often associated with canola. This high-oleic oil has a natural resistance to oxidation without going through hydrogenation, fractionation or other complex processing. (952) 742-6000 www.cargill.com

SATURATED-FAT-FREE OILS A new oil, Omega-9 Sunflower Oil from DowAgroSciences, carries no saturated or trans fats and is high in heart-healthy monounsaturated fats. Because the oil has a very high level of stability, many formulations will not require antioxidants, TBHQ or partial hydrogenation to achieve the desired shelf life, thus allowing a cleaner ingredient label. The oil also supports “all natural” label claims and is produced from Nexera sunflower seed, a product of traditional plant breeding. (800) 678-2388 www.omega-9oils.com

hile planning to earn both a master of science and doctorate degree in biology, Norman Fox wanted something to do “on the side.” His “something on the side,” was the Donut Den which turned into a 33-year success. When Norman decided to open a doughnut shop, a friend, Herb Stewart, introduced him to Oliver Harlow, founder of Honey Flush Donuts, a 40-store chain. Stewart and Harlow helped Norman open the Donut Den, in July, 1973, in Nashville, Tennessee. “Oliver Harlow not only inspired, but gave me valuable practical advice,” said Norman. Harlow started using International® Bakers Services (IBS) flavorings in the 1960s, and suggested that Norman do the same. He highly recommended Cinnamon-Butter Blend. Today, that flavor is the secret ingredient in the Donut Den’s Apple Fritters—their most popular product. “There is no other type of cinnamon flavoring that makes the product taste this good,” stated Norman. Consistency is the key to success in any business. Maintaining a core product line and keeping up with new trends keeps regular customers coming back and attracts new customers as well. “Another secret to help ensure consistent quality is our own Harold Graves, the cook for the Donut Den for over 30 years,” Norman stated. But he attributes his 33 years of success to following Harlow’s recommendation—relying on the flavors from International® Bakers Services. “Their flavors are consistently the best,” according to Norman. Norman was a graduate student during the first four years of the Donut Den. After earning his doctorate degree, he taught in university classrooms. But it was a friend of a friend who taught him his most valuable business lessons. Sometimes it’s who you know that helps the most. If you value consistent quality, you should get to know International® Bakers Services. Contact us toll-free at (800) 345-7175, by fax at (574) 287-7161, or in writing at 1902 North Sheridan Ave., South Bend, Indiana 46628. We have the flavors your customers deserve.
For more information, see Page 153

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September 2011 / BAKING & SNACK

http://www.nutrition.basf.com http://www.conagramills.com http://www.cargill.com http://www.omega-9oils.com http://www.bakingbusiness.com

Baking&Snack - September 2011

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