Baking&Snack - August 2012 - 64
Q &A
MARKETING
Facebook page up as an opportunity to interact directly with customers. It’s a good opportunity to hear their thoughts, get insights into their behavior and to direct them to new products. The page itself has a lot of good conversation on it between the brand and its consumers. That engagement or conversation could lead to increased brand loyalty, and loyalty could equal increased sales.
“It’s important for a company to be authentic online and reflect its true brand. Your users sniff out phoniness very quickly. ”
Krisha Newham, VML
for the commitment, it can have a negative impact on your brand. gagement? Registrations so you can get folks into an ongoing customer relationship management program? Just like traditional marketing channels, it’s important to define success for your company.
Can a company go overboard with social media strategies?
Ms. Newham: Just like any marketing channel, social media requires a commitment on the part of brands to truly engage with their consumers. If you start the conversation with your consumers, you can’t just bail. You have to keep talking to them. With social media, if you’re not prepared
How can a company tell if its website or social media campaigns are working?
Ms. Newham: The benchmarks of success should be set within the individual company. Traffic and likes without context don’t tell you much. You really have to decide what your measure of success is. Is it downloads of your coupon? Comments on your Facebook page to show en-
What should baking companies keep in mind when creating an online presence?
Ms. Newham: It’s important for a company to be authentic online and reflect its true brand. Your users sniff out phoniness very quickly.
•
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64
/ Baking & Snack / August 2012
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Baking&Snack - August 2012
Table of Contents for the Digital Edition of Baking&Snack - August 2012
Baking&Snack - August 2012
Table of Contents
Table of Contents
Editorial - Same old problem
News Front - Hearthside Food Solutions expanding in Kentucky
AMF expands reach with purchase of Tromp
Canada-based Ace Bakery lured to the US
GFF appoints Cochran as executive director
In Brief
News - Smart Balance boosts gluten-free position
ABA sounds off on sugar reform, clean air
Board amends organic standards
QSRs to capture more consumer dollars
General Mills restructures for a rebound
Bunge opens culinary center
Turkington transforms into Baker Thermal Solutions
News/People
In Memoriam
Exclusive Report - Leading by Example
Exclusive Report - A glimpse of Azcapotzalco
Tyson Mexican Original - Tyson Tackles Growth
Tortillas and Flatbreads - Stretching the Bread Category
Marketing Q&A - Making a Connection
Inclusions - A Bit of Help
Kids' Health - Urgent Care
2012 Hard Wheat Tour - Wheat in the Making
Cuts Sodium, Keeps Flavor
R&D Perspective - Testing, Testing
Ovens - Controlling Consistency
Slicing Systems - Making the Cut
Packaging Robots - Tireless Workers
Case Study - Made to Order
Food Safety Q&A - Safety from the Ground Up
Science, Sand, Sun
Industry Images - Idea exchange in paradise
Industry Images - From the world of food science
Events
Innovations
Ingredient News
Products & Packaging
New on the Shelf
Marketplace
Ad Index
New Product Spotlight - Perfect Harmony
Baking&Snack - August 2012 - Baking&Snack - August 2012
Baking&Snack - August 2012 - 2
Baking&Snack - August 2012 - 3
Baking&Snack - August 2012 - 4
Baking&Snack - August 2012 - 5
Baking&Snack - August 2012 - 6
Baking&Snack - August 2012 - 7
Baking&Snack - August 2012 - 8
Baking&Snack - August 2012 - Table of Contents
Baking&Snack - August 2012 - 10
Baking&Snack - August 2012 - Table of Contents
Baking&Snack - August 2012 - Editorial - Same old problem
Baking&Snack - August 2012 - 13
Baking&Snack - August 2012 - Canada-based Ace Bakery lured to the US
Baking&Snack - August 2012 - In Brief
Baking&Snack - August 2012 - Board amends organic standards
Baking&Snack - August 2012 - QSRs to capture more consumer dollars
Baking&Snack - August 2012 - General Mills restructures for a rebound
Baking&Snack - August 2012 - 19
Baking&Snack - August 2012 - Turkington transforms into Baker Thermal Solutions
Baking&Snack - August 2012 - 21
Baking&Snack - August 2012 - In Memoriam
Baking&Snack - August 2012 - 23
Baking&Snack - August 2012 - Exclusive Report - Leading by Example
Baking&Snack - August 2012 - 25
Baking&Snack - August 2012 - 26
Baking&Snack - August 2012 - 27
Baking&Snack - August 2012 - 28
Baking&Snack - August 2012 - 29
Baking&Snack - August 2012 - 30
Baking&Snack - August 2012 - 31
Baking&Snack - August 2012 - 32
Baking&Snack - August 2012 - 33
Baking&Snack - August 2012 - 34
Baking&Snack - August 2012 - 35
Baking&Snack - August 2012 - 36
Baking&Snack - August 2012 - 37
Baking&Snack - August 2012 - Exclusive Report - A glimpse of Azcapotzalco
Baking&Snack - August 2012 - 39
Baking&Snack - August 2012 - 40
Baking&Snack - August 2012 - 41
Baking&Snack - August 2012 - Tyson Mexican Original - Tyson Tackles Growth
Baking&Snack - August 2012 - 43
Baking&Snack - August 2012 - 44
Baking&Snack - August 2012 - 45
Baking&Snack - August 2012 - 46
Baking&Snack - August 2012 - 47
Baking&Snack - August 2012 - 48
Baking&Snack - August 2012 - 49
Baking&Snack - August 2012 - 50
Baking&Snack - August 2012 - 51
Baking&Snack - August 2012 - 52
Baking&Snack - August 2012 - Tortillas and Flatbreads - Stretching the Bread Category
Baking&Snack - August 2012 - 54
Baking&Snack - August 2012 - 55
Baking&Snack - August 2012 - 56
Baking&Snack - August 2012 - 57
Baking&Snack - August 2012 - 58
Baking&Snack - August 2012 - 59
Baking&Snack - August 2012 - 60
Baking&Snack - August 2012 - 61
Baking&Snack - August 2012 - 62
Baking&Snack - August 2012 - Marketing Q&A - Making a Connection
Baking&Snack - August 2012 - 64
Baking&Snack - August 2012 - 65
Baking&Snack - August 2012 - 66
Baking&Snack - August 2012 - Inclusions - A Bit of Help
Baking&Snack - August 2012 - 68
Baking&Snack - August 2012 - 69
Baking&Snack - August 2012 - 70
Baking&Snack - August 2012 - 71
Baking&Snack - August 2012 - 72
Baking&Snack - August 2012 - 73
Baking&Snack - August 2012 - 74
Baking&Snack - August 2012 - 75
Baking&Snack - August 2012 - 76
Baking&Snack - August 2012 - Kids' Health - Urgent Care
Baking&Snack - August 2012 - 78
Baking&Snack - August 2012 - 79
Baking&Snack - August 2012 - 80
Baking&Snack - August 2012 - 81
Baking&Snack - August 2012 - 82
Baking&Snack - August 2012 - 83
Baking&Snack - August 2012 - 84
Baking&Snack - August 2012 - 85
Baking&Snack - August 2012 - 86
Baking&Snack - August 2012 - 2012 Hard Wheat Tour - Wheat in the Making
Baking&Snack - August 2012 - 88
Baking&Snack - August 2012 - 89
Baking&Snack - August 2012 - 90
Baking&Snack - August 2012 - 91
Baking&Snack - August 2012 - 92
Baking&Snack - August 2012 - 93
Baking&Snack - August 2012 - Cuts Sodium, Keeps Flavor
Baking&Snack - August 2012 - 95
Baking&Snack - August 2012 - R&D Perspective - Testing, Testing
Baking&Snack - August 2012 - 97
Baking&Snack - August 2012 - 98
Baking&Snack - August 2012 - Ovens - Controlling Consistency
Baking&Snack - August 2012 - 100
Baking&Snack - August 2012 - 101
Baking&Snack - August 2012 - 102
Baking&Snack - August 2012 - 103
Baking&Snack - August 2012 - 104
Baking&Snack - August 2012 - 105
Baking&Snack - August 2012 - 106
Baking&Snack - August 2012 - 107
Baking&Snack - August 2012 - 108
Baking&Snack - August 2012 - 109
Baking&Snack - August 2012 - 110
Baking&Snack - August 2012 - Slicing Systems - Making the Cut
Baking&Snack - August 2012 - 112
Baking&Snack - August 2012 - 113
Baking&Snack - August 2012 - 114
Baking&Snack - August 2012 - 115
Baking&Snack - August 2012 - 116
Baking&Snack - August 2012 - 117
Baking&Snack - August 2012 - 118
Baking&Snack - August 2012 - Packaging Robots - Tireless Workers
Baking&Snack - August 2012 - 120
Baking&Snack - August 2012 - 121
Baking&Snack - August 2012 - 122
Baking&Snack - August 2012 - 123
Baking&Snack - August 2012 - Case Study - Made to Order
Baking&Snack - August 2012 - 125
Baking&Snack - August 2012 - 126
Baking&Snack - August 2012 - 127
Baking&Snack - August 2012 - 128
Baking&Snack - August 2012 - Food Safety Q&A - Safety from the Ground Up
Baking&Snack - August 2012 - 130
Baking&Snack - August 2012 - Science, Sand, Sun
Baking&Snack - August 2012 - 132
Baking&Snack - August 2012 - 133
Baking&Snack - August 2012 - Industry Images - Idea exchange in paradise
Baking&Snack - August 2012 - 135
Baking&Snack - August 2012 - Industry Images - From the world of food science
Baking&Snack - August 2012 - 137
Baking&Snack - August 2012 - Events
Baking&Snack - August 2012 - 139
Baking&Snack - August 2012 - Innovations
Baking&Snack - August 2012 - Ingredient News
Baking&Snack - August 2012 - Products & Packaging
Baking&Snack - August 2012 - 143
Baking&Snack - August 2012 - 144
Baking&Snack - August 2012 - 145
Baking&Snack - August 2012 - New on the Shelf
Baking&Snack - August 2012 - Marketplace
Baking&Snack - August 2012 - 148
Baking&Snack - August 2012 - 149
Baking&Snack - August 2012 - 150
Baking&Snack - August 2012 - 151
Baking&Snack - August 2012 - 152
Baking&Snack - August 2012 - Ad Index
Baking&Snack - August 2012 - New Product Spotlight - Perfect Harmony
Baking&Snack - August 2012 - 155
Baking&Snack - August 2012 - 156
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