Baking&Snack - February 2013 - 115

MEETING PREVIEW

IBIE: Where Business
Gets Done
Sosland Publishing Co. serves as Official Media Provider
at Baking Expo 2013.
by Shane Whitaker

W

While eight months may seem too
far down the road to start preparing now, Baking Expo 2013 will
be here before you know it. The
International
Baking
Industry
Exposition (IBIE) 2013 will take
place Oct. 6-9 at the Las Vegas
Convention Center (LVCC). If you
want to know exactly how long, to
the second, until the show opens,
check out the countdown clock at
www.ibie2013.com. Registration for
the show opens this month, and if
you’re planning to attend, go ahead
and sign up while at the website.
Expected to bring the entire professional baking community together in record numbers, IBIE 2013’s
theme is All Together Now. Jointly
sponsored by the American Bakers
Association, BEMA and the Retail
Bakers of America, the event also is
supported by other industry groups
including AIB International, the
Tortilla Industry Association and
the Bread Bakers Guild of America.
Companies planning to exhibit at
the show got a jumpstart on marketing and logistics for the event at an
exhibitor’s meeting held at LVCC
earlier this month. Representatives
from Marketing Design Group
(MDG) will talk with exhibitors
about plans for marketing their

www.bakingandsnack.com

booths at the BEMA Winter Summit
March 2-3 at the Chicago Marriott
Downtown. Exhibit space reservations for the Baking Expo continue
to outpace the previous record-setting IBIE in 2010, according to trade
show organizers.

Plan to get the most from IBIE
IBIE organizers provided the following checklist to ensure that companies’
investments in the event will work harder and pay off longer. Exhibitors are
encouraged to take advantage of these tools that are proven to generate
leads, expand selling opportunities and drive traffic to their booths.
☑ January: Add a “See us at IBIE” signature to your outgoing email.
☑ January: Use IBIE logos and your booth number in company ads and
promotional literature.
☑ February: If you are exhibiting at any other trade events, request a “See
us at IBIE” table tent and marketing collateral to share with customers
and prospective customers at your booth.
☐ March: Incorporate social media into your IBIE marketing plan. Be sure
to leverage the IBIE social communities by joining and posting product
information and updates.
☐ March: Place a banner ad on www.ibie2013.com promoting your presence
at the event.
☐ May: Advertise in Sosland Publishing Co.’s Official Show Directory. Buyers
will use the directory onsite and as a resource until IBIE 2016.
☐ June: Customize and mail postcard invitations to customers, prospective customers and key industry professionals.
☐ July: Update your directoryy listing online at www.ibie2013.com.
☐ July: Send electronic buyers invitations to current and prospective customers. Include information about new product launches, giveaways
and demonstrations to be featured at your booth.

February 2013 / Baking & Snack / 115


http://www.ibie2013.com http://www.ibie2013.com http://www.ibie2013.com http://www.bakingandsnack.com

Baking&Snack - February 2013

Table of Contents for the Digital Edition of Baking&Snack - February 2013

Baking&Snack - February 2013
Table of Contents
Table of Contents
Editorial - Optimism in covering grain-based foods
Newsfront - FSMA regulations start to take shape
Kraft, Kellogg dispute resealable packaging technology
Bimbo to build $75 million bakery
Warehouse exemption comes to fruition
Institute predicts top health trends
In Brief
People/In Memoriam
2013 Baking Hall of Fame - Inspired Choices
2013 Baking Hall of Fame - A Baker's Baker
2013 Baking Hall of Fame - Master of Automation
2013 Baking Hall of Fame - Theory into Practice
Making the Safe Bet
Searching for the Sure Thing
Wholesome products = healthy profits
Master of convenience
A constantly diversifying company
Trends - In Pursuit of Healthier
Balancing the cost of health
Formulation - Proper Texture: It's Expected
Carbohydrate connection
Formulation - Natural Solutions
Formulations - Salt-reducing Salt
Equipment - Attaining the Best Bake
Equipment - Delivering Versatility and Variety
Equipment - Packaging Ups and Downs
Gravitating toward vertical packaging
Q&A Food Safety - New Standards for Sanitation
Sanitation Strategies - The (Not So) Good Old Days
Meeting Preview - IBIE: Where Business Gets Done
Calendar of Events
Innovations
Ingredient News
Products & Packaging
New on the Shelf
Marketplace
Ad Index
New Product Spotlight
Baking&Snack - February 2013 - Baking&Snack - February 2013
Baking&Snack - February 2013 - 2
Baking&Snack - February 2013 - 3
Baking&Snack - February 2013 - 4
Baking&Snack - February 2013 - 5
Baking&Snack - February 2013 - 6
Baking&Snack - February 2013 - 7
Baking&Snack - February 2013 - 8
Baking&Snack - February 2013 - Table of Contents
Baking&Snack - February 2013 - 10
Baking&Snack - February 2013 - Table of Contents
Baking&Snack - February 2013 - Editorial - Optimism in covering grain-based foods
Baking&Snack - February 2013 - 13
Baking&Snack - February 2013 - Bimbo to build $75 million bakery
Baking&Snack - February 2013 - 15
Baking&Snack - February 2013 - In Brief
Baking&Snack - February 2013 - 17
Baking&Snack - February 2013 - People/In Memoriam
Baking&Snack - February 2013 - 19
Baking&Snack - February 2013 - 20
Baking&Snack - February 2013 - 21
Baking&Snack - February 2013 - 22
Baking&Snack - February 2013 - 2013 Baking Hall of Fame - Inspired Choices
Baking&Snack - February 2013 - 2013 Baking Hall of Fame - A Baker's Baker
Baking&Snack - February 2013 - 25
Baking&Snack - February 2013 - 2013 Baking Hall of Fame - Master of Automation
Baking&Snack - February 2013 - 27
Baking&Snack - February 2013 - 2013 Baking Hall of Fame - Theory into Practice
Baking&Snack - February 2013 - 29
Baking&Snack - February 2013 - Making the Safe Bet
Baking&Snack - February 2013 - 31
Baking&Snack - February 2013 - 32
Baking&Snack - February 2013 - 33
Baking&Snack - February 2013 - 34
Baking&Snack - February 2013 - 35
Baking&Snack - February 2013 - Searching for the Sure Thing
Baking&Snack - February 2013 - 37
Baking&Snack - February 2013 - 38
Baking&Snack - February 2013 - 39
Baking&Snack - February 2013 - Wholesome products = healthy profits
Baking&Snack - February 2013 - 41
Baking&Snack - February 2013 - 42
Baking&Snack - February 2013 - 43
Baking&Snack - February 2013 - 44
Baking&Snack - February 2013 - 45
Baking&Snack - February 2013 - 46
Baking&Snack - February 2013 - 47
Baking&Snack - February 2013 - Master of convenience
Baking&Snack - February 2013 - 49
Baking&Snack - February 2013 - 50
Baking&Snack - February 2013 - 51
Baking&Snack - February 2013 - A constantly diversifying company
Baking&Snack - February 2013 - 53
Baking&Snack - February 2013 - 54
Baking&Snack - February 2013 - 55
Baking&Snack - February 2013 - 56
Baking&Snack - February 2013 - 57
Baking&Snack - February 2013 - 58
Baking&Snack - February 2013 - Trends - In Pursuit of Healthier
Baking&Snack - February 2013 - 60
Baking&Snack - February 2013 - 61
Baking&Snack - February 2013 - 62
Baking&Snack - February 2013 - 63
Baking&Snack - February 2013 - 64
Baking&Snack - February 2013 - Balancing the cost of health
Baking&Snack - February 2013 - 66
Baking&Snack - February 2013 - Formulation - Proper Texture: It's Expected
Baking&Snack - February 2013 - 68
Baking&Snack - February 2013 - 69
Baking&Snack - February 2013 - 70
Baking&Snack - February 2013 - 71
Baking&Snack - February 2013 - 72
Baking&Snack - February 2013 - 73
Baking&Snack - February 2013 - Carbohydrate connection
Baking&Snack - February 2013 - 75
Baking&Snack - February 2013 - 76
Baking&Snack - February 2013 - Formulation - Natural Solutions
Baking&Snack - February 2013 - 78
Baking&Snack - February 2013 - 79
Baking&Snack - February 2013 - 80
Baking&Snack - February 2013 - 81
Baking&Snack - February 2013 - 82
Baking&Snack - February 2013 - 83
Baking&Snack - February 2013 - 84
Baking&Snack - February 2013 - Formulations - Salt-reducing Salt
Baking&Snack - February 2013 - 86
Baking&Snack - February 2013 - 87
Baking&Snack - February 2013 - 88
Baking&Snack - February 2013 - Equipment - Attaining the Best Bake
Baking&Snack - February 2013 - 90
Baking&Snack - February 2013 - 91
Baking&Snack - February 2013 - 92
Baking&Snack - February 2013 - 93
Baking&Snack - February 2013 - 94
Baking&Snack - February 2013 - 95
Baking&Snack - February 2013 - 96
Baking&Snack - February 2013 - Equipment - Delivering Versatility and Variety
Baking&Snack - February 2013 - 98
Baking&Snack - February 2013 - 99
Baking&Snack - February 2013 - 100
Baking&Snack - February 2013 - 101
Baking&Snack - February 2013 - 102
Baking&Snack - February 2013 - 103
Baking&Snack - February 2013 - 104
Baking&Snack - February 2013 - Equipment - Packaging Ups and Downs
Baking&Snack - February 2013 - 106
Baking&Snack - February 2013 - 107
Baking&Snack - February 2013 - 108
Baking&Snack - February 2013 - Gravitating toward vertical packaging
Baking&Snack - February 2013 - 110
Baking&Snack - February 2013 - Q&A Food Safety - New Standards for Sanitation
Baking&Snack - February 2013 - 112
Baking&Snack - February 2013 - 113
Baking&Snack - February 2013 - Sanitation Strategies - The (Not So) Good Old Days
Baking&Snack - February 2013 - Meeting Preview - IBIE: Where Business Gets Done
Baking&Snack - February 2013 - 116
Baking&Snack - February 2013 - 117
Baking&Snack - February 2013 - 118
Baking&Snack - February 2013 - Calendar of Events
Baking&Snack - February 2013 - Innovations
Baking&Snack - February 2013 - Ingredient News
Baking&Snack - February 2013 - Products & Packaging
Baking&Snack - February 2013 - 123
Baking&Snack - February 2013 - 124
Baking&Snack - February 2013 - 125
Baking&Snack - February 2013 - New on the Shelf
Baking&Snack - February 2013 - Marketplace
Baking&Snack - February 2013 - 128
Baking&Snack - February 2013 - 129
Baking&Snack - February 2013 - 130
Baking&Snack - February 2013 - 131
Baking&Snack - February 2013 - 132
Baking&Snack - February 2013 - Ad Index
Baking&Snack - February 2013 - New Product Spotlight
Baking&Snack - February 2013 - 135
Baking&Snack - February 2013 - 136
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