Baking&Snack - October 2013 - 27

tion’s largest baking and snack companies — recruited seasoned sales
representatives with experience
in category management. With a
sales team possessing expertise in
category management, Rudi’s could
offer natural stores assistance in
growing their entire bakery category
and not just sales for the company.
In addition to revamping its existing sales team, Rudi’s assembled a
separate group for conventional venues by seeking people with specific
experience in frozen sales through
conventional and mass channels to
bring the gluten-free product line to
new customers. “They have done an
amazing job over the past couple of
years getting us in [national retailer
chains],” Ms. Miller said. “We have
an entire portfolio that we didn’t
have four years ago.”

• Depanners

Rolls, bread, pizza, and specialized products.
Delidder option available
Inline Captilever Style
Pick & Place
Vacuum cups, belts and retainers

• Proofers
Racetrack
Capstep

• Product Coolers
Racetrack
Capstep

• Oven Equipment

Oven Loaders for pans and hearth products
Combination Loaders for pans and peelboards
Oven Unloaders for pans and hearth baked products

• Robotic Pan Handling

Robocap pan stacking and unstacking
Storage and retrieval equipment

• Pan Conveyors / Coolers
• Pan Lidding and Delidding Equipment
Inline and Pick & Place

• Product Conveyors
• Dough Conveyors
• Cleaning Equipment

Innovating without gluten
Rudi’s approaches innovation differently these days. At one time, developing new products was very much
a game of follow-the-leader. A leading baking company would launch
a new bread, and Rudi’s would respond with its own version. Now the
company is moving away from playing catch-up.
“We’ve evolved from that to say
we really want to be broader than
just a bread business,” Ms. Miller
said. “We want Rudi’s to be a brand
that means all-things-baked to the
consumer.” Tackling the glutensensitive market seemed like the obvious first step in pursuing that goal.
The gluten-free arena offers companies opportunity for growth because of its root in a medical condition. Celiac disease, wheat allergy
and wheat intolerance continue to
see more and more diagnoses. “That
group of people is ever-expanding,
and that’s one of the reasons we
don’t believe gluten-free is a fad,”
Ms. Miller said. “This is a real medical condition that impacts people.”
Not only do these medical condi-

Ultra-Sonic belt washers
Pan Cleaners
Board Cleaners

• Peelboard Equipment

Peelboard Unstackers
Peelboard Stackers
Peelboard storage and retrieval
Peelboard Cornmeal Dusters

• Switches, etc.

Right angle transfers for pans and product
Lateral switches
Horizontal switches
Turn tables for pans

• Specialty conveyors, etc.

Indexing conveyors for roll and bread lines
Pan / Peel elevators
Reciprocators
Smart belt systems and alignment conveyors
Paper strippers

• Slicer Feed Systems
• Pans / Trucks

Baguette pans
Baking sheets
Bread pans (deep drawn)
Pan trucks
Baking racks

• Sales and Service

Capway Systems designs, builds, integrates and
services completely automated systems to ﬁt
your needs.
24 Hour service, 365 days a year

725 Vogelsong Road • York, PA 17404, USA
Tel: 717-843-0003 • Fax: 717-843-1654 • www.capwayusa.com
For more information, see Page 113

October 2013 / Baking & Snack / 27

http://www.capwayusa.com

Baking&Snack - October 2013

Table of Contents for the Digital Edition of Baking&Snack - October 2013