Baking & Snack - December 2013 - 12

Her way and the highway

Life's a journey for Cynthia Waggoner, our Operations Executive of the Year,
and a high-octane one at that. What else would you expect from someone who
has not one, two or three motorcycles, but six? Yep, three Harleys and three
custom-built. "I've been riding since I was 12 so I've been riding for 41 years,"
noted the vice-president, North American Integrated Supply Chain, Biscuits,
for Mondelez International.
Ms. Waggoner works hard and enjoys high-adrenaline activities. She used
to sky dive but now prefers to fly a single-engine Cessna. "If I ever get to the
point when I'm not working 80 hours a week, I'll get my instrument rating,"
she noted.
She would have driven one of her motorcycles on a sunny, cool fall day
when we visited the company's East Hanover, NJ, offices, but Ms. Waggoner
was dressed in her Sunday best for our photo shoot. When I asked what she
liked about riding, she gave me a pointed look, and I just knew what she was
going to say next. I've heard it before. "A smart-aleck answer would be, 'If I had
to explain it to you, you wouldn't understand,' " she said.
Bikers - like bakers - are their own breed. They have their own culture
and code of conduct and, as Ms. Waggoner said, a shared outlook on life.
"Whether you are on a Harley or a Honda, I really don't care," she said. "I'll
ride with you."
Cindy - that's what she prefers to be called - commands a presence in
a room, as Managing Editor Joanie Spencer notes in our cover story ("One
Tough Cookie" on Page 20). She's US Army through and through. She started in Army ROTC, served four years in the 24th Infantry Division out of
Savannah, GA, and two years as a company commander in South Korea. And
she was an airborne paratrooper. Definitely one of a kind.
Today, her military experience is reflected in her management style. Her
sense of leadership is inbred from her upbringing. She prefers leaders who are
strong, principled, loyal and compassionate - a lot like herself. She demands
performance but isn't afraid to get down-and-dirty - literally - as in working
sanitation side-by-side with hourly workers. She defines her passion for leadership in the cover story.
Additionally, Cindy respects an organization like Mondelez International and its goal to be the employer of choice. She wants people
to be knocking down the doors to join company. Her mission is
to build on the momentum that the company has experienced
during its first year in existence (See "Quest for the Best" on
Page 29).
In the end, she's hesitant to say what makes her so proud,
attributing success to those around her. With a little prodding, she finally admitted one thing. "I was able to make my
parents proud," Cindy said.
Spoken like a true leader and the daughter of an Air Force
veteran who proudly served his country as well.
- Dan Malovany, editor
dmalovany@sosland.com

/ Baking & Snack / December 2013

EDITORIAL STAFF
Editor
Executive Editor
Managing Editor

Dan Malovany
dmalovany@sosland.com
Laurie Gorton
lgorton@sosland.com
Joanie Spencer
jspencer@sosland.com

Charlotte Atchley
catchley@sosland.com
Contributing Editors:
Donna Berry
donnaberry@dairy-food.com
Theresa Cogswell
bakercogs@sbcglobal.net
Jim Kline
jkline@theensolgroup.com
Joe Stout
joe.stout@cf-san.com
Associate Editor

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Designer
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Classified Ad Layout
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Melanie Hepperly
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Marj Potts
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Advertising & Promotions Carrie Fluegge
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Baking & Snack - December 2013

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