Baking & Snack - September 2014 - 35
OPERATIONS
Hill Country Bakery
BREWING
SOMETHING
SPECIAL
Hill Country Bakery rolls out Coffee House Cafe and Nutridurance bar
initiatives as it ventures into the convenience store channel and beyond.
by Dan Malovany
S
Some businesses operate under the radar. Others
do not even want to be on the map. For years, Hill
Country Bakery was not even a blip on the screen,
preferring to silently supply some of the nation's
largest foodservice chains and coffee shops - as
well as cruise liners, in-store bakeries and even
the military - with restaurant-quality loaf cakes,
crumble cakes, gourmet bars and a variety of other
decadent sweet goods.
Among its customers and others in the know,
the San Antonio private label bakery and contract
manufacturer became renowned for its customdesigned sweet goods using premium, often natural, ingredients such as whole eggs, ripened bananas, cream cheese, butter, chocolate chips and
even whole Dickenson pumpkins. Founded in
1997 by managing partners David Nolan and Steve
O'Donnell, Hill Country Bakery developed a quiet
reputation for working behind the scenes to create
signature items, seasonal products or other limited-
time offers (LTO). In fact, the bakery didn't even have a
website before 2009.
Then three years ago, the company decided to branch
out in yet another direction. "The concept of developing
a product that was our own brand was very attractive to
us," recalled Mr. Nolan, whose expertise as a chef and
restaurant operator complements Mr. O'Donnell's 38plus years in the operations side of the baking industry.
"We have developed a lot of products for a number of
companies, and they had a great deal of success on their
end," Mr. Nolan added. "We decided to take some of
our expertise and create a brand. The payoff is that you
decide what the brand means, and you control how the
brand is positioned in different channels of distribution."
The project took months to define and a year to develop. Last November, the company began a soft rollout
of Coffee House Cafe individually wrapped slices of loaf
cakes, crumb cakes and dessert bars for the burgeoning number of retailers, universities, hospitals and other
outlets wanting a broader array of gourmet items to ac-
Hill County's highly automated, 284,000-sq-ft bakery
produces a wide variety of
indulgent sweet goods.
Matt Nolan / Hill Country Bakery
www.bakingandsnack.com / September 2014 Baking & Snack 35
http://www.bakingandsnack.com
Baking & Snack - September 2014
Table of Contents for the Digital Edition of Baking & Snack - September 2014
Baking & Snack - September 2014
Table of Contents
Table of Contents
Editorial - Heart of the community
Newsfront - Flowers reflects on cake market
Shiver: Displays, distribution propel Hostess cakes
Pepperidge Farm’s Britt exudes optimism
People
Crackers provide lower guilt option
Snyder’s-Lance revamps sandwich crackers
In Brief
Construction Report - Growth in all Directions
Site Selection - Roadmap for the Future
Hill Country Bakery - Brewing Something Special
Sharing new product expertise
Coffee talk
Global Outlook - Tour de Bakery
Growing Japanese wheat
Conserving food
Protein - Ahead of the Game
Keep proteins, carbs in balance
Calorie Reduction - Energy Crisis
Ingredient App - Quality of (Shelf) Life
R&D Perspective - What's Next for 'Natural'?
Q&A: Bakery de France - Unwavering in Her Beliefs
Ovens - Embracing Green Technology
Data Loggers - Record and Verify
Cake Processing - Tastefully Depositing
Flowwrappers - Going with the Flow
Industry Insight - Creating Effective Training Materials
Trucks - Light on Their Feet
Rules that only complicate
Go to the head of the class
Meeting Preview: Pack Expo - Snack Attack
Bakers take a break
Events
Innovations
Ingredient News
Products & Packaging
New on the Shelf
Marketplace
Ad Index
New Product Spotlight
Baking & Snack - September 2014 - Baking & Snack - September 2014
Baking & Snack - September 2014 - 2
Baking & Snack - September 2014 - 3
Baking & Snack - September 2014 - 4
Baking & Snack - September 2014 - 5
Baking & Snack - September 2014 - 6
Baking & Snack - September 2014 - Table of Contents
Baking & Snack - September 2014 - 8
Baking & Snack - September 2014 - Table of Contents
Baking & Snack - September 2014 - Editorial - Heart of the community
Baking & Snack - September 2014 - 11
Baking & Snack - September 2014 - Shiver: Displays, distribution propel Hostess cakes
Baking & Snack - September 2014 - 13
Baking & Snack - September 2014 - People
Baking & Snack - September 2014 - 15
Baking & Snack - September 2014 - In Brief
Baking & Snack - September 2014 - 17
Baking & Snack - September 2014 - Construction Report - Growth in all Directions
Baking & Snack - September 2014 - 19
Baking & Snack - September 2014 - 20
Baking & Snack - September 2014 - 21
Baking & Snack - September 2014 - 22
Baking & Snack - September 2014 - 23
Baking & Snack - September 2014 - 24
Baking & Snack - September 2014 - 25
Baking & Snack - September 2014 - 26
Baking & Snack - September 2014 - 27
Baking & Snack - September 2014 - 28
Baking & Snack - September 2014 - 29
Baking & Snack - September 2014 - 30
Baking & Snack - September 2014 - Site Selection - Roadmap for the Future
Baking & Snack - September 2014 - 32
Baking & Snack - September 2014 - 33
Baking & Snack - September 2014 - 34
Baking & Snack - September 2014 - Hill Country Bakery - Brewing Something Special
Baking & Snack - September 2014 - 36
Baking & Snack - September 2014 - 37
Baking & Snack - September 2014 - 38
Baking & Snack - September 2014 - 39
Baking & Snack - September 2014 - 40
Baking & Snack - September 2014 - 41
Baking & Snack - September 2014 - 42
Baking & Snack - September 2014 - 43
Baking & Snack - September 2014 - Sharing new product expertise
Baking & Snack - September 2014 - 45
Baking & Snack - September 2014 - Coffee talk
Baking & Snack - September 2014 - 47
Baking & Snack - September 2014 - 48
Baking & Snack - September 2014 - Global Outlook - Tour de Bakery
Baking & Snack - September 2014 - 50
Baking & Snack - September 2014 - 51
Baking & Snack - September 2014 - 52
Baking & Snack - September 2014 - 53
Baking & Snack - September 2014 - Growing Japanese wheat
Baking & Snack - September 2014 - 55
Baking & Snack - September 2014 - 56
Baking & Snack - September 2014 - 57
Baking & Snack - September 2014 - Conserving food
Baking & Snack - September 2014 - 59
Baking & Snack - September 2014 - 60
Baking & Snack - September 2014 - Protein - Ahead of the Game
Baking & Snack - September 2014 - 62
Baking & Snack - September 2014 - 63
Baking & Snack - September 2014 - 64
Baking & Snack - September 2014 - 65
Baking & Snack - September 2014 - 66
Baking & Snack - September 2014 - 67
Baking & Snack - September 2014 - Keep proteins, carbs in balance
Baking & Snack - September 2014 - 69
Baking & Snack - September 2014 - 70
Baking & Snack - September 2014 - Calorie Reduction - Energy Crisis
Baking & Snack - September 2014 - 72
Baking & Snack - September 2014 - 73
Baking & Snack - September 2014 - 74
Baking & Snack - September 2014 - 75
Baking & Snack - September 2014 - 76
Baking & Snack - September 2014 - 77
Baking & Snack - September 2014 - 78
Baking & Snack - September 2014 - Ingredient App - Quality of (Shelf) Life
Baking & Snack - September 2014 - 80
Baking & Snack - September 2014 - R&D Perspective - What's Next for 'Natural'?
Baking & Snack - September 2014 - 82
Baking & Snack - September 2014 - Q&A: Bakery de France - Unwavering in Her Beliefs
Baking & Snack - September 2014 - 84
Baking & Snack - September 2014 - 85
Baking & Snack - September 2014 - 86
Baking & Snack - September 2014 - Ovens - Embracing Green Technology
Baking & Snack - September 2014 - 88
Baking & Snack - September 2014 - 89
Baking & Snack - September 2014 - 90
Baking & Snack - September 2014 - 91
Baking & Snack - September 2014 - 92
Baking & Snack - September 2014 - 93
Baking & Snack - September 2014 - 94
Baking & Snack - September 2014 - 95
Baking & Snack - September 2014 - 96
Baking & Snack - September 2014 - 97
Baking & Snack - September 2014 - 98
Baking & Snack - September 2014 - Data Loggers - Record and Verify
Baking & Snack - September 2014 - 100
Baking & Snack - September 2014 - 101
Baking & Snack - September 2014 - 102
Baking & Snack - September 2014 - 103
Baking & Snack - September 2014 - 104
Baking & Snack - September 2014 - 105
Baking & Snack - September 2014 - 106
Baking & Snack - September 2014 - Cake Processing - Tastefully Depositing
Baking & Snack - September 2014 - 108
Baking & Snack - September 2014 - 109
Baking & Snack - September 2014 - 110
Baking & Snack - September 2014 - 111
Baking & Snack - September 2014 - 112
Baking & Snack - September 2014 - 113
Baking & Snack - September 2014 - Flowwrappers - Going with the Flow
Baking & Snack - September 2014 - 115
Baking & Snack - September 2014 - 116
Baking & Snack - September 2014 - Industry Insight - Creating Effective Training Materials
Baking & Snack - September 2014 - 118
Baking & Snack - September 2014 - Trucks - Light on Their Feet
Baking & Snack - September 2014 - Rules that only complicate
Baking & Snack - September 2014 - 121
Baking & Snack - September 2014 - 122
Baking & Snack - September 2014 - Go to the head of the class
Baking & Snack - September 2014 - Meeting Preview: Pack Expo - Snack Attack
Baking & Snack - September 2014 - Bakers take a break
Baking & Snack - September 2014 - Events
Baking & Snack - September 2014 - Innovations
Baking & Snack - September 2014 - Ingredient News
Baking & Snack - September 2014 - Products & Packaging
Baking & Snack - September 2014 - 130
Baking & Snack - September 2014 - New on the Shelf
Baking & Snack - September 2014 - Marketplace
Baking & Snack - September 2014 - 133
Baking & Snack - September 2014 - 134
Baking & Snack - September 2014 - 135
Baking & Snack - September 2014 - 136
Baking & Snack - September 2014 - 137
Baking & Snack - September 2014 - 138
Baking & Snack - September 2014 - 139
Baking & Snack - September 2014 - 140
Baking & Snack - September 2014 - Ad Index
Baking & Snack - September 2014 - New Product Spotlight
Baking & Snack - September 2014 - 143
Baking & Snack - September 2014 - 144
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