Baking & Snack - March 2015 - 118

NEW PRODUCT SPOTLIGHT

Paleo Eats' Cro Bar gives the
culinary caveman crowd a
new energy bar option.
Debbie Fred created
Paleo Eats' Cro Bar when
she had trouble finding
true Paleo energy bars.
Paleo Eats

During the past three years, the Paleolithic diet has
become one of the biggest health trends. The UK's
National Health Service said Paleo was Google's most
searched-for weight loss method in 2013.
But as popular as the so-called "caveman diet" has
become, Debbie Fred found there were very few true
Paleo energy bars. A true Paleo diet is designed to emulate the diet of wild plants and animals that humans
ate during the Paleolithic era.
"Many bars claim to be Paleo, yet they still are using whey protein, pea protein or brown rice syrup," Ms.
Fred said. "These are not Paleo ingredients."
So Ms. Fred set out to offer another option and, after
some trial and error, the Cro Bar was introduced into
her line of Paleo Eats foods.
The Cro Bar is a 100% Paleo gourmet snack bar
made from organic, high-quality ingredients like coconut, almonds, coconut oil, Medjool dates, raw cacao
powder, milled flaxseed and Himalayan pink sea salt.
It has no GMOs, gluten, dairy, grains, legumes or processed sugar.
"Since the Cro Bar is manufactured in a gluten-free
facility, those with celiac disease and gluten intolerance
can rest assured knowing there will not be any cross
contamination," Ms. Fred said. "The Cro Bar is also
great for anyone who wants to eat a clean diet, have
more energy and feel good."
Ms. Fred, a former MRI technologist and committed

118 Baking & Snack March 2015 / www.bakingandsnack.com

CrossFit enthusiast, has long been a nutrition devotee,
but it became a top priority after her three children
were born. After one son was diagnosed with gluten intolerance, Ms. Fred decided to eat only clean, easy-todigest foods and began baking dairy-free, gluten-free
treats. That led to the birth of Paleo Eats in 2012.
Her first energy bar, the Evo Bar, was difficult to
manufacture. The raw bar had a chocolate topping and
had to be refrigerated, creating the challenge of high
shipping costs and difficult delivery during the summer months. Ms. Fred altered the ingredients and
slightly baked the bar and renamed it the Cro Bar. It
was formally introduced during the summer of 2014
when Paleo Eats marketed to the crowd at the Oregon
Summer CrossFit Games.
After doing the baking herself for a year, Ms. Fred
found a gluten-free kitchen that could reproduce the
Cro Bar in small batches, which allowed her to focus
on the sales and marketing side of the business.
The Cro Bar is available online at the Wild Mountain
Paleo Market, on Amazon and soon at www.paleoeats.com.
The 1.75-oz bars carry a suggested retail price of $3.50$3.99 each. Ms. Fred is currently working on a new
coffee flavor for the Cro Bar and plans to offer three to
four new flavors in the near future. She is also looking
to expand the retail distribution and grow online sales
this year.
- Ryan Atkinson

http://www.paleoeats.com http://www.bakingandsnack.com

Baking & Snack - March 2015

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