Baking & Snack - April 2015 - 16

BEMA award winner living out a dream
When Hans van der Maarel joined the baking industry 1960, he was
freshly out of trade school in The Netherlands. After serving a mandatory stint in the Dutch Air Force, the young mechanic in 1970
became a field manager for Benier BV, a Dutch baking equipment
company, now part of the Kaak Group, The Netherlands. By 1977, he
became president of the Canadian division and eventually president
of the US business as well.
Today, reflecting on his 54 years in the industry, the recipient
of this year's BEMA Lifetime Achievement award given out at the
BEMA Winter Summit in Chicago, said he believes that he has lived
the American dream.
"To come to Canada and the US and have the opportunity to
build a successful business from one person to more than 50 employees is incredible," he said. "But supporting the industry and having the support of the industry are what counts."
During his career, Mr. van der Maarel has been active not only in
BEMA for more than 30 years but also on the International Baking

Industry
Exposition
(IBIE) Committee for
nearly 25 years. Along
the way, he worked
with members of both
groups to make the
organizations
more
professional and more Rich Hoskins, Colborne Foodbotics, presents BEMA's
profitable. Because of Lifetime Achievement Award to Hans van der Maarel,
such efforts, he stressed, International Bakery Consulting.
BEMA
both BEMA and IBIE
today have the fiscal strength to support the baking industry.
At 69, Mr. van der Maarel remains active in the baking industry
as head of International Bakery Consulting, a firm he founded a few
years ago. As for his career, "No regrets whatsoever," he noted.
"If I were a young boy again, I wouldn't make a single change," he
said. "I had a chance to do what I wanted. It can't be better than that."

ASB selects contest winners

Whole Foods Co-CEO to address IDDBA

Several inaugural contests were held at the American Society of
Baking's annual BakingTech conference in Chicago. The contests
focused on new products and innovations in the industry. Finalists
were selected prior to the conference. The teams then presented
their final proposals to judges during the conference. Winners received cash prizes and trophies.

For four decades, Walter Robb has been sharing his passion for organic and all-natural foods. The current co-CEO of Whole Foods
Market, which has redefined how retailers market and sell natural
foods, will share his thoughts during the International Dairy-DeliBakery Association's annual show be held June 7-9 in Atlanta, GA.
As in the past, the Dairy-Deli-Bake show will feature many of the
nation's well-known personalities. This year's lineup includes Jay
Leno, Martha Stewart, Arianna Huffington and Shaquille O'Neal,
to name a few. For wholesale bakers and snack producers, however,
the show's biggest attractions are the attendees from many of the
nation's leading in-store bakery, c-store and foodservice chains.
For more information, visit www.iddba.org.

Product Development Competition (PDC) Winners
Students
1st Place: "Multigrain Masala Mathri" by Alex Maxwell, Emily
Ehlers and Amy Guo from Kansas State University
2nd Place: "Hearty Pie" by Ting Lin, Andrew Pham, Mallory
Mau and Victoria Lee from University of California, Davis
Professionals
1st Place: "Muesli Cookie" by Paul Morabito and Braden
Cadenelli from Puratos Corp.
2nd Place: "Loaf Divided" by Emily Guilfoyle from Corbion
Innovations Awards 2015 Winners
Operational Excellence
SmartBake S6E by Banner Day
SQF-Sentinel by Focus Works, Inc.
Distrib Software Performance Manager Module by Pcdata, Inc.
Rapidojet by Bakery Concepts International, LLC.
Apparatus for Applying Particulate Matter to Substrate by T&T
Consulting & Engineering, Inc.
Column Drive for Spiral Conveyors by T&T Consulting &
Engineering, Inc.
Health, Wellness & Nutrition
Vita D Yeast by Lallemand

16 Baking & Snack April 2015 / www.bakingandsnack.com

IN MEMORIAM
Jim Rosen, owner and CEO of Highland Baking Co., passed away
Feb. 27 at the age of 63. Mr. Rosen started Highland Baking after
getting his industry start in his family's S. Rosen Baking Co., which
merged with Alpha Baking Co. in 1981. Mr. Rosen grew Highland
Baking from a 1,500-sq ft shop into a 250,000-sq-ft facility in
Northbrook, IL, with a second plant in Spartanburg, SC.
Bob Rodriguez, a longtime teacher at AIB International, died on
Feb. 19 at the age of 81. Mr. Rodriguez was AIB's cake and sweet
goods instructor and eventually became the director of Latin
American courses. He remained at AIB until he retired in 1998. He
got his start in the industry at the Continental Baking Co. in Chicago
before graduating from AIB in 1967.
Don Hasseltine, a prominent figure in bakery packaging, passed
away at the age of 82 on Jan. 27. Mr. Hasseltine was a part of the bread
bag manufacturing innovations for Mobil Chemical Co. in the 1960s
and later formed a bakery brokerage firm, DH Associates, in 1979.

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Baking & Snack - April 2015

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