Baking & Snack - May 2015 - 106

WRAPPERS

Horizontal f/f/s machines designed for single-serve packages are made with efficiency and sustainability in mind.
Formost Fuji

Certain products have benefitted from this boom,
according to Mr. Garms. In addition to grab-and-go
items like muffins, snack cakes, cookies, crackers, donuts and granola bars, nutrition bars have been strong
sellers among today's busy but often health-minded
consumers. "Increasingly popular products include
individually wrapped bars, which have seen a 140%
increase in sales over traditional mealtime foods and
biscuit packs, according to The Wall Street Journal,"
Mr. Garms said.
Likewise, Dennis Gunnell, vice-president of marketing for Formost Fuji Corp., Woodinville, WA, said
that individually wrapped bars continue to perform
strongly. "It's amazing to me - those products continue to be a growth market. If you go the supermarket, you may see a half of an aisle with wrapped bars,
and you still see new ones added," he observed.
Competition within this sector is also raising the
bar - literally and figuratively - when it comes to
the appearance of individually wrapped snacks and
baked goods. As Mr. Garms pointed out, "In contrast
to value packs, single-serve portions are often associated with premium brands, driving demand for highquality packaging that reflects this image. Increasing

competition among baked foods and snacks continues to focus on distinct packaging that stands out on
the shelf."

Protect and serve
To meet the demand for single-serve, individually
wrapped snacks and baked goods for purchase at cstores or other retail locations, new packaging technologies have been deployed that focus on the needs
of manufacturers and their consumers. Those packaging solutions include horizontal form/fill/seal (f/f/s)
machines, also known as flowwrappers.
In the wrapping process, maintaining the integrity
of the product is crucial. "The true craft is getting the
product from the conveyor after cooling onto the infeed and wrapper so it won't be harmed," noted Gus
Skapek, international sales manager for Campbell
Wrapper, De Pere, WI, who said that some items, such
as pastries with powdered sugar or jelly, are more
challenging than others.
In addition to protecting the finished products,
bakers and snack makers are also heeding consumer
demand for packaging that is as easy to open as it is

Since 1929, Knappen Milling Company has been
producing soft wheat products that have been exceeding
customers' expectations. Throughout the years we have
expanded our milling capabilities and product mix to
meet our expanding customer needs. Today we mill soft
white and red wheat ﬂour and clean soft white, red, and
hard red wheats. Let us put our expertise to work for you.
Get exactly what you are looking for in a miller.

KNAPPEN MILLING COMPANY
110 S. Water Street | Augusta, MI 49012
269-731-4141 or 1-800-KNAPPEN | Fax: 269-731-5441
www.knappen.com

106 Baking & Snack May 2015 / www.bakingandsnack.com

http://www.knappen.com

Baking & Snack - May 2015

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