Baking & Snack - May 2015 - 53

TRENDS
Bread

With simpler labels and complicated -
or at least clever - names, change is...

coming to the

BREAD AISLE
by Josh Sosland, Milling & Baking News
In a mature industry in which stability long has been
a trademark and growth in recent years has proven
elusive, bakers are looking for ways to attract a new
generation of sandwich makers.
Overall fresh bread sales in the year ended Feb. 22
were $8.9 billion, down 0.87% from a year earlier, as
estimated by IRI Infoscan Reviews. The figures include
sales at supermarkets, drugstores, mass market retailers,
military commissaries and certain club and dollar retail
chains. Unit sales of bread were 3.9 billion, down 0.43%.
Essentially, the entire decrease in bread sales was
due to shrinkage of private label. Dollar sales of private label dropped 3.89%, and unit sales slipped
1.92%.
Branded bread sales, as calculated by Milling &
Baking News, based on the IRI data, were $6.8 billion,
essentially unchanged from the year before. Unit sales
were 2.5 billion, up 0.4%.
Branded bread accounted for 76% of dollar sales
over the past year and 64% of unit sales.

sales of just over $102 million, IRI estimated its growth
at 335% from a year in which Wonder was not on store
shelves for much of the time.
It was a year ago in February 2014 that Flowers
Foods first began reporting on results of the return
of Wonder, Butternut and Merita to store shelves
during the final quarter of 2013. Flowers said combined company sales of the brands
acquired earlier in
2013 from the
bankrupt

Flowers Foods re-established
Wonder Bread's presence,
landing it the No. 13 spot on
the roster of top brands.

Wonder returns
While overall bread sales were fairly flat, wide year-toyear swings were recorded from one brand to the next.
Notable was the presence of Wonder Bread on the roster of top brands, at the No. 13 spot. With this brand's

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Baking & Snack - May 2015

Table of Contents for the Digital Edition of Baking & Snack - May 2015

Editorial
Newsfront
News
Going For The Green
A League of Their Own
Baking & Snack - May 2015 - 1
Baking & Snack - May 2015 - 2
Baking & Snack - May 2015 - 3
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Baking & Snack - May 2015 - 11
Baking & Snack - May 2015 - Editorial
Baking & Snack - May 2015 - 13
Baking & Snack - May 2015 - 14
Baking & Snack - May 2015 - 15
Baking & Snack - May 2015 - Newsfront
Baking & Snack - May 2015 - 17
Baking & Snack - May 2015 - News
Baking & Snack - May 2015 - 19
Baking & Snack - May 2015 - 20
Baking & Snack - May 2015 - 21
Baking & Snack - May 2015 - 22
Baking & Snack - May 2015 - Going For The Green
Baking & Snack - May 2015 - 24
Baking & Snack - May 2015 - 25
Baking & Snack - May 2015 - 26
Baking & Snack - May 2015 - 27
Baking & Snack - May 2015 - 28
Baking & Snack - May 2015 - 29
Baking & Snack - May 2015 - A League of Their Own
Baking & Snack - May 2015 - 31
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https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-january-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2021
http://digitalbs.bakingbusiness.com/sosland/bs/2020_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_11_01
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http://digitalbs.bakingbusiness.com/sosland/bs/2019_03_01
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https://www.nxtbook.com/sosland/bs/2016_10_01
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