Baking & Snack - June 2015 - 126

SECONDARY PACKAGING

Systems that handle both
rigid and flexible packaging
are a necessity to meet the
variety of consumer demands in
packaging.
Kliklok-Woodman

and material companies, Kliklok-Woodman offers
systems for both rigid and flexible packaging.
"Think about your own pantry: There are a lot of
food boxes there. We as consumers are trained to look
for boxes," Mr. Parlour declared, adding that boxes
are well entrenched in the industry as a whole. "One
of the things that keeps bag-in-box going is the fact
that there is a large investment in that type of packaging - not just in the initial packaging machine, but
all throughout the distribution chain and in the supermarket, including how products are merchandised
on the shelf."

While bagged products
are penetrating categories
once dominated by bag-inbox packaging, boxes
still have a place.
In addition to tradition and practicality, Mr.
Parlour noted other benefits of bag-in-box packaging formats. "Overall, consumers have a perception of
quality that comes with bag-in-box. The billboard effect is great, and you can't argue that the package has
a certain presence on the shelf," he said.
Mr. Parlour cited RTE cereal as an example of a
category that has perceptions tied to quality and cost,
noting that bagged cereal has yet to catch up with
boxed cereal in consumer preference. (An apt side
note: He pointed out that boxes like those for cereal
have other household uses: "Some of those boxes have
been used for school projects!")
Indeed, cereal is a major category dominated by

126 Baking & Snack June 2015 / www.bakingandsnack.com

bag-in-box packaging. Crackers, salty
snacks and cookies, too,
are often sold in such formats.
"Another big one is cake mixes. There
are a lot of powder applications for bag-inbox," Mr. Garms added.
Mr. Parlour agreed that powdered products go well
with this type of packaging. "Offshore, we are seeing some interesting drink mixes packaged this way.
In Latin America and the Middle East, for example,
there are powdered drinks going into bag-in-box
lines," he said.
Although traditional bag-in-box products remain
on the shelf and in demand at grocery stores, there
are some newer uses as well. "Some companies are
putting different products or different varieties in
the same carton," Mr. Fucetola reported. One example, he said, is a cellophane or film-wrapped carton
filled with single-serve snack packages, such as chips,
crackers or cookies. "That product really sells itself.
They are really reinventing things," he said of snack
food makers who are using the carton both from a
design perspective and as a convenience benefit to
on-the-go shoppers, including busy moms.

Speed and strength
Bag-in-box packaging usually requires the use of
side-loader or end-loader machines that transfer
bagged products into a cartoner. Some equipment
companies, such as Kliklok-Woodman, offer complete systems spanning bag makers and end-load
cartoners. "We are a one-stop shop. The main benefit
is that everything ties together, and there is a single
point of control," Mr. Parlour noted.
Other equipment manufacturers, meanwhile,
might make one type of machine and team with another manufacturer to offer an integrated solution.
As with many types of packaging solutions, manufacturers of secondary packaging systems report that
food industry customers are looking for greater efficiencies. "Speed is driven by improvements in process, and as process improves, so does speed. Speeds

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Baking & Snack - June 2015

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