38 March 2017 * Vol. 39, No. 2 Features 21 Precious Positioning 29 Balancing Act 38 The Cookie Kings Hostess regains its market share and continues that growth in more categories. Increasing the shelf life of baked goods involves considering more than just time. As part of the new Rise Baking Co., South Coast Baking is prepared to take the in-store cookie business by storm. 29 21 Cover: With companies such as recently acquired South Coast Baking, Rise Baking Co. is changing the game for cookie manufacturing. Ryan Alcantara www.bakingandsnack.com / March 2017 Baking & Snack 9http://www.bakingandsnack.com