Baking & Snack - May 2017 - 39

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HIMALAYAN
PINK SALT
SaltWorks® industry-leading salt
production capabilities ensure
our all-natural Ancient Ocean®
Himalayan Pink Salt is the safest,
cleanest, and highest quality
available. Guaranteed.

Rich McKenzie, national sales manager, said portion control lends itself
to creating excitement about a brand.
People can try new flavors in a smaller
format, decide if they like them, then
come back for more. Mr. McKenzie
said the company saw this at stop-andshop locations where people came in,
bought Little Fellas - two for $7 -
tried those at home and came back to
buy the 6-in. cheesecakes.
"It's like a taster before they commit
to buying a bigger cake," Mr. Schwartz
added.
New varieties like Carrot Cake, Red
Velvet, Devil's Food, Apple Crumb,
Tiramisu, Strawberry Swirl, Pumpkin,
Chocolate
Dream,
Lemon
and
Blueberry Swirl do especially well with
younger generations, Mr. Schwartz
said. By packaging them in a clear plastic container that features a small base
and a removable top, the cheesecakes
can even be eaten on-the-go.
Legendary Baking, Denver, is seeing
a trend to unique flavors, and by making its traditional pies in 6-in. varieties,
it can better explore that market. For
example, the company has developed a
spicy cherry pie based on the popular
combination of sweet and heat.

Bite-sized products provide another way to accomplish
on-the-go indulgence.

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Just Desserts

"Generally when people are buying pie, they're buying that pie for a
group," said Mark Van Iwaarden, director of marketing. "They're buying
it for an event or for their family. So
in that sense, you sort of have to buy
something that's going to appeal to
all. And one of the things that portion
control, or smaller sizes in general allow, is to maybe step out of that norm,
if you will, of flavor and try something
that's maybe a little different, a little
out there."
Opportunities seem endless for dessert companies willing to think outside
the box. "I think portion control has
put pie more into a snack-type scenario,
whereas in the past that wasn't necessarily the case," Mr. Van Iwaarden said.

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Healthy meets indulgent
At the intersection of indulgence and
health is portion control.
Want cheesecake? Purchase a singleserve portion, and don't worry about
being stuck with the whole thing.
Want something savory but not filling? Purchase a single-serve portion of

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Discover a Better Salt Supplier
800-353-7258 _ info@seasalt.com
www.seasalt.com
http://www.seasalt.com
Baking & Snack - May 2017

Table of Contents for the Digital Edition of Baking & Snack - May 2017
