Baking & Snack - June 2017 - 12

Rebels with a cause

BFY Brands is all about identifying the latest trends,
pushing the hot buttons and thinking about healthy
snacking in a different way. The cutting-edge company
has discovered ways to help consumers seek a better lifestyle without feeling that they have sacrificed on taste as
well. That's driving the rebellion against conventional
wisdom on healthy snacking.
"If consumers are giving up potato chips, we should
deliver healthier options that give them some of the taste
experience of a potato chip or crisp," noted Jesse Shultis,
vice-president of operations, BFY Brands. The company
contract manufactures its signature popped snacks at its
Liberty, NY, plant under its Ideal Snacks division and
branded snacks under the "Our Little Rebellion" name in
its nearby Middletown facility.
Our Little Rebellion is not so much a snacking evolution as a technological revolution. In many ways, this
snack manufacturer's proprietary popping technology harkens back to Henry Ford's use of an
assembly line to mass produce vehicles.
Walking through the two facilities, visitors
can hear an army of hundreds of popping machines producing a combination of snacks that
are low-fat, high-fiber, gluten-free and made
with multigrain, pulse, vegetable, fruit, probiotics and more. These patented poppers can then
help BFY Brands and its co-manufacturing customers to envelop snacks in a combination of USDA
Organic, Non-GMO Project verified, supervised kosher
and halal or any of the latest claims that will be touted at

IFT 2017, which is being held June 25-28 in Las Vegas.
Take as an example a blueberry cobbler breakfast popper. It's clean label with an ingredient list of oats, corn,
split peas, organic blueberry juice concentrate, agava
and sea salt, to name a few. Yes, it has sugar, but no highfructose corn syrup and nothing artificial.
BFY Brands and Ideal Snacks also promote the concept
of ethical better-for-you, which seeks to create products
that are not only superior for the body within but also
enhancing the world around us. That's why the business
partners with 59 farmers from Nebraska to supply it with
non-GMO corn.
And it even thinks of consumers differently. Sure,
boomers eat snacks more often and more frequently
during the day, but millennials also eat huge amounts of
them. Rather, BFY Brands delves more deeply by dividing
consumers into segments such as healthy foodies, simply
purists and weight watchers, who all seek fresh nutrition,
smart energy, controlled wellness and other need states,
according to Gunther Brinkman, vice-president, contract
manufacturing, Ideal Snacks.
On the flipside, taste lovers, value-conscious snackers
and mindless grazers search for satisfaction and convenience. In the middle, the busy jugglers fit all need states,
depending on how little time they have and what's available at the moment.
Sure, no snack is perfect for everyone, but at BFY
Brands, many are simply ideal.
- Dan Malovany, editorial director
dmalovany@sosland.com

EDITORIAL
Editorial Director
Dan Malovany
Editor
Joanie Spencer
Senior Editor
Charlotte Atchley
Managing Editor
Nico Roesler
Digital Media Associate Editor
Matt Hamer
Associate Editor
Anna Wiber
Contributing Editors:
Donna Berry
David Busken
Len Heflich
Jim Kline
Lynn Petrak
Joe Stout

PUBLISHING
Publisher
Paul Lattan
Associate Publisher
Steve Berne
Audience Development Director Michael Barbee
Audience Development Specialist
Molly Brown
Director of Digital Media
Jon Hall
Advertising Manager
Nora Wages
Advertising Assistant Manager
Erica Reyes
Digital Systems Analyst
Marj Potts
Digital Advertising Manager
Carrie Fluegge
Promotions Manager
Jim White

DESIGN
Design Services Manager
Sadowna Conarroe
Design Services Assistant Manager Ryan Alcantara
Graphic Designer
Brian Peterman
Senior Design Consultant
Becky White
Graphic Designer
Nick Martens

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without written permission is prohibited. Printed in USA

12 Baking & Snack June 2017 / www.bakingandsnack.com

CORPORATE
Chairman and CEO
Charles S. Sosland
President
L. Joshua Sosland
Chief Financial Officer
Staci Greco
Director of Publishing
G. Michael Gude
Director of Operations
Meyer Sosland
Editorial and Midwest Sales Office
4801 Main St., Suite 650, Kansas City, MO 64112
Phone: (816) 756-1000; Fax: (816) 756-0494
E-mail: BakingSnack@sosland.com
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Baking & Snack - June 2017

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