Baking & Snack - December 2018 - 40

COMBO PRODUCTS

"Consumers are not looking to trade
convenience for quality; they are looking
for trusted brands and snacks that also
fulfill their health-conscious mindset."
Anne Field, Kraft-Heinz

is why so many of these combination snacks feature meat or
cheese as an ingredient as
both or are relatively high
in protein."
Natural Meat & Cheese
Plates from Oscar Mayer,
Madison, WI, include garden herb whole wheat crackers, 18 g protein per package, no added hormones and
no artificial ingredients, flavors
or colors. Cheese Dip & Crackers from Cracker Barrel,
Lebanon, TN, are the popular restaurant chain's new venture into snacks and come in several varieties: Garlic Herb
Jack Cheese, Cracked Black Pepper Parmesan and Sharp
Cheddar. Each is served with whole wheat crackers.
Keebler Co., a division of the Kellogg Company,
Battle Creek, MI, offers a Town House Pita
Crackers + Hummus Snack Box.
Inside each box are three individual bags of pita crackers and
three individual plastic cups of
hummus that do not require
refrigeration until opened.
Sabra Dipping Co., White
Plains, NY, is tapping into one
of today's the most popular ingredients - the avocado. Sabra
Guacamole with Tostitos Rolls
by Frito-Lay, Plano, TX, is a cobranded product that expands
the interest of shoppers based
on the dip and the chips. The
shrink-wrapped 2.8 oz container features a plastic bowl of
dip with a cup-shaped top that
holds the chips. The 220 Cal
per single-serving package may
be seen as a portion-control snack.
Additionally, Sabra Breakfast Avocado
Toast is a refrigerated fresh blend of Hass avoca-

40 Baking & Snack December 2018 / www.bakingandsnack.com

dos to create a spread designed for breakfast or brunch.
Paired with crispy whole grain toasts, the snack is an onthe-go breakfast option that might appeal to the millennials looking for a quick morning snack.
Hillshire Snacking, Chicago, offers a line of Small
Plates snacking trays. The brand features 11 signature
Small Plates with charcuterie combinations of meat,
cheese, crackers, crisps and nuts. "Protein in particular is
a major point of interest for our consumers," said Colleen
Hall, marketing director of Hillshire Snacking. "Hillshire
Snacking prides itself in its thoughtfully curated, highprotein snack offerings that can be enjoyed on-the-go and
include superior seasoned meats, natural cheeses, blends
of flavored nuts along with crisps and toasted rounds."
Clearly, combination snacks have come a long way
from the original Oscar Mayer Lunchables.

Grown-up snacking
Despite a perception that Lunchables were made for
children, the popular kits have stood the test of time and
been adopted by many adults as convenient snacks.
"Products like Lunchables that helped create the
combination snack sector have, over the long term, increasingly targeted older children with more substantial
offerings, and this may have paved the road for innovation in more sophisticated combination snacks that are
aimed at adult consumers," Mr. Vierhile explained.
The combinations category is split into kids and adult
segments. While children carry significant weight in the
marketplace, the adult segment, which Hillshire Snacking
plays into, is currently experiencing tremendous growth.
"The rise of adult snacking is very tied up in the shift
we are seeing away from the traditional model of three
square meals a day and toward daily snacking," Ms. Hall
said. "Hillshire Snacking is excited to be in a position to
give adults substantial, satisfying options that they can feel
Top: Indulgent breakfast snacks appeal to not only children but also their
parents as a late-night treat or daytime reward.
Kraft-Heinz

Bottom: Millennials may be excited to snack on a trendy breakfast meal like
avocado toast in an on-the-go format.
Sabra Dipping Co.

http://www.bakingandsnack.com

Baking & Snack - December 2018

Table of Contents for the Digital Edition of Baking & Snack - December 2018