Baking & Snack - April 2019 - 12

Bread and butterflies

Have you heard of the butterfly effect? Also known as
chaos theory, it suggests that small events can make
a large impact somewhere else. The nickname came
from the idea that a butterfly flapping its wings could
ultimately trigger a tornado.
I recently met two people, both of whom will tell you
they're not bakers. Sure, they didn't start out that way, but
that's what they are.
Or, perhaps, they're butterflies.
Fred Domke owns a retail bread shop in St. Louis, and
Markey Culver is the founder and CEO of The Women's
Bakery in Rwanda. I met Ms. Culver in Munich last fall
on the iba tradeshow floor, and I met Mr. Domke when I
toured his bakery during a third-grade mission trip.
Bridge Bread employs people affected by homelessness so they can learn a trade skill, earn an income and
eventually secure their own housing. Meanwhile in
East Africa, The Women's Bakery provides similar
opportunities for marginalized Rwandan women who make and sell their bread daily.
Each bakery uses flour, water, salt and yeast
to eliminate a problem by teaching skills and
providing income, rather than mitigating the
symptoms.
Both started their bakeries because they identified human needs and discovered that bread
could fulfill them. So, when they say, "I'm not a
baker," I just have to laugh. They may not be cranking
out thousands of loaves an hour, but what they do - and
why they do it - is baking in its purest form.

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12 Baking & Snack April 2019 / www.bakingandsnack.com

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EDITORIAL

They're the wings of the butterfly. He shared his story
with third-graders, and she plans to speak at the BEMA
convention June 18-22 in Beaver Creek, CO, where
she'll share her story with attendees and their families.
Instilling these values into children is how bread baking
- whether it's in the back of a shop, the middle of the
Rwandan countryside or inside a 100,000 sq-ft plant -
will change the world.
So, perhaps, bread is the butterfly.
If you're ever in St. Louis, stop by Bridge Bread on
Cherokee St. and visit with Mr. Domke. He'll tell you
about how he transformed from a corporate exec driving
a Mercedes in the suburbs into a social enterprise baker
all because of a man wearing a T-shirt that read, "Here
I am." (And please tell me how the cinnamon rolls taste;
I gave up treats for Lent, so all I could do was fog up the
glass on the case.)
And if you ever find yourself in East Africa, find a way
to experience The Women's Bakery, where they just installed their first pieces of commercial equipment. You
can also hear Ms. Culver's Fresh Take Talk, "Reimagining
the power of bread," at IBIE in Las Vegas, Sept. 7-11.
Regardless, look at the little guys. With the right help,
they can make real change for the industry, our communities and even the world. And while you're at it, discover ways in which your bakery can bring about change,
whether you're the wings of the butterfly, a chain in the
reaction or the big boom at the end.
- Joanie Spencer, editor
jspencer@sosland.com

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Baking & Snack - April 2019

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