Baking & Snack - September 2019 - 12

Bringing it all to life
In office life, there are certain smells that can drive a person crazy. Fresh coffee brewing or the sweet scent of donuts or cake brought in for a birthday. Or, of course, that
unmistakable smell of microwave popcorn wafting out of
the break room at its peak of doneness. I swear, that smell
stops me in my tracks and makes me want to hunt down
whomever popped it and steal the bag.
And at a bakery, the aroma can stir up excitement before I ever even walk inside. That scent of the yeast at a
bread producer or the butter and sugar at a cookie plant?
I'm powerless to it.
No matter how many plants I visit or how much I prepare in advance, every time I step foot onto a production
floor, it's always the same. I liken it to that moment when
the Golden Ticket winners first step into Willie Wonka's
chocolate factory or when Dorothy made her entrance
to the Emerald City. In my experience, little compares to the awe that comes with seeing a bakery
production floor for the first time. It's exhilarating and pure magic.
A production line is the life of the bakery; I
can't tell you how many times I've interviewed
a baker who has said, "You'll understand what
I mean when you see the plant." And it never
fails ... seeing it all in motion brings a bakery's
mission, vision and passion to life.
I felt that same excitement watching the ceremonial loaf of bread being cut before the doors opened
to this year's International Baking Industry Exposition
(IBIE) on Sept. 8. In those moments at a major tradeshow

PUBLISHING STAFF
Publisher
Paul Lattan
Publisher Emeritus
Mike Gude
Associate Publisher
Steve Berne
Director of Audience Development Michael Barbee
Audience Development Analyst
Dustin Pickman
Audience Database Specialist
Lindsey Sheridan
Audience Development Coordinator
Amy Moser
Director of Digital Media
Jon Hall
Digital Advertising Manager
Carrie Fluegge
Advertising Manager
Nora Wages
Advertising Coordinator
Annie Koppes
Design Services Manager
Sadowna Conarroe
Design Services Assistant Manager Ryan Alcantara
Production Specialist
Marj Potts
Senior Design Consultant
Becky White
Graphic Designer
Brian Peterman
Promotions Manager
Jim White
Promotions Media Designer
Abby Chronister
Sales Coordinator
Whitney Hartman

- especially one like IBIE that happens just once every
three years - the anticipation is palpable. It's electric.
We've all been to meetings and shows a hundred times
over, but still, there's nothing like walking into this Expo's
halls to see the bright lights and hear the hum of every
piece of bakery equipment imaginable, all at the same
time. Not to mention feeling the camaraderie as bakers
browse the aisles, visiting with friends and colleagues, doing business, and learning even more about every facet of
the industry. These are the things that will ultimately lead
to those smells I love so much.
Bread doesn't magically appear on the table; it's the
result of people and processes coming together to ensure a sustainable supply chain. During IBIE, I was lucky
enough to play a role on the team designated as the official media provider, which presented a closer look at
how events like this bring bakers' passion to life through
partnerships with ingredient, equipment and service
providers.
Baking is, of course, an art and a science. But it's also
the result of people and process coming together.
So, at the dinner table, when my husband says, "Wow,
that's good bread," I'm able to harken back not only on
seeing how that good bread was made but also learning
how that process came about in the first place.
To everyone who plays a role in that - baker, snack
maker, researcher, allied, student or educator - thank
you for bringing it all to life.
- Joanie Spencer, editor
jspencer@sosland.com

EDITORIAL
Editor
Joanie Spencer
Editorial Director
Dan Malovany
Managing Editor
Nico Roesler
Senior Editor
Charlotte Atchley
Digital Media Editor
Anna Wiber
Associate Editor
Karlee Renkoski
IBIE Editorial Project Manager
Kristen Putch
Contributing Editors:
Donna Berry
M. Hikmet Boyacıoglu
Len Heflich
Jim Kline
Joe Stout

CORPORATE
Chairman and CEO
Charles S. Sosland
President
L. Joshua Sosland
Chief Financial and
Administrative Officer
Staci Greco
Chief Operating Officer and
Executive Editor
Meyer Sosland
Corporate Headquarters
4801 Main St., Suite 650, Kansas City, MO 64112
Phone: (816) 756-1000; Fax: (816) 756-0494
E-mail: BakingSnack@sosland.com
Internet: www.bakingandsnack.com

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Baking & Snack - September 2019

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