Baking & Snack - September 2019 - 45
TRENDS
International Series: Middle East
Baking and snack trends in the Middle East are as wide-ranging as their location.
by Karlee Renkoski
T
The Middle East sits in the world of in-between. When it
comes to location, the region plays Twister with one foot
in Asia, a toe in Europe and a hand in Northern Africa.
As a result, the Middle East which includes Bahrain,
Cyprus, Egypt, Iran, Iraq, Israel, Jordan, Kuwait,
Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria,
Turkey, United Arab Emirates (UAE) and Yemen is
viewed as transcontinental.
By land mass, Turkey lies partly in Europe but mostly
in Asia, though it's a member of the Council of Europe.
The island of Cyprus is sometimes placed in Asia or
Europe. It is closer to Asia, but historically and culturally it is a European country and currently a part of
the European Union. Egypt is located in Africa. Some
experts and researchers even extend the list of Middle
Eastern countries to include more in Northern Africa
such as Libya, Sudan, Morocco and Tunisia.
As a bridge between continents, Middle Eastern countries vary in size, culture, climate, language, politics and
... food. They're eclectic. While the region keeps many
original tastes and trends, it is also influenced by outside
forces, especially within the baking and snack categories.
For example, Israel's trends and innovation tend to
come mainly from Europe, according to Einat Peled,
business manager of Israel-based Bonjour, a baking
company under Osem Group, which is owned by Nestle
SA, Vevey, Switzerland.
At the same time, consumers around the world are focused on two main attributes: health and convenience.
"Similar trends apply in our market: a shift into healthier
products, mainly in the bread category while at the same
time looking for indulgent treats for occasional consumption," Ms. Peled added.
With effortless and rapid access to information
through social media about baking and snack innovations, the Middle East merges global trends as easily as it
is bridges three continents.
Pita bread, hummus
and challah bread are a
few examples of Middle
Eastern food trends
that have reached the
Western world.
©Asya Nurullina - adobestock.com
Baked goods ahead of the game
The bakery market in the Middle East is maintaining
its momentum and won't be losing steam anytime soon.
The sector is seeing 5 to 7% growth year on year, said
www.bakingandsnack.com / September 2019 Baking & Snack 45
http://www.bakingandsnack.com
Baking & Snack - September 2019
Table of Contents for the Digital Edition of Baking & Snack - September 2019
Baking & Snack - September 2019
Contents
Contents
Editorial - Bringing it all to life
Newsfront - Hostess relocating headquarters to Kansas
Martin’s ramps up retail offerings in Canada
Atlas finalizes deal for TreeHouse snacks business
News - Atlas finalizes deal for TreeHouse snacks business
The Hershey Co. invests in snack bar company
Ingredion increasing focus on plant-based proteins
Kraft Heinz to cut 400 jobs
Cain Food Industries names new president, CEO
Rich Products acquires Christie Cookie
AIB International ending projects at headquarters
In memoriam
People/In Brief
Employee Safety - ZEROING IN ON SAFETY
Gold Standard Baking - going for the GOLD
Building a team starts with character
International Series: Middle East - transcending CONTINENTS
Middle East food-based events deliver market opportunities
Assessing the trends down in Africa
Fats & Oils - Beyond FUNCTIONALITY
Plant-Based Protein - alternate routes to PROTEIN
INDUSTRY INSIGHT - TIED TO WORKFORCE
Mixing - TOTALLY MIXED UP
Making it shine by design
Sweet Goods Technology - INNER Beauty
Dividers - DIVIDED by SPEED
A consistently divisive delivery
Run to Failure - RUNNING ON EMPTY
Where proper maintenance begins … and where it’s going
Robotics - the REPLACEMENTS
Events
Featured Innovation Center
Ingredients & Formulating
Equipment & Packaging
Patents
New on the Shelf
MARKETPLACE
AD INDEX
NEW PRODUCT SPOTLIGHT
Baking & Snack - September 2019 - Baking & Snack - September 2019
Baking & Snack - September 2019 - Baking & Snack - September 2019
Baking & Snack - September 2019 - 2
Baking & Snack - September 2019 - 3
Baking & Snack - September 2019 - 4
Baking & Snack - September 2019 - 5
Baking & Snack - September 2019 - 6
Baking & Snack - September 2019 - 7
Baking & Snack - September 2019 - 8
Baking & Snack - September 2019 - Contents
Baking & Snack - September 2019 - 10
Baking & Snack - September 2019 - Contents
Baking & Snack - September 2019 - Editorial - Bringing it all to life
Baking & Snack - September 2019 - 13
Baking & Snack - September 2019 - 14
Baking & Snack - September 2019 - 15
Baking & Snack - September 2019 - Atlas finalizes deal for TreeHouse snacks business
Baking & Snack - September 2019 - 17
Baking & Snack - September 2019 - Kraft Heinz to cut 400 jobs
Baking & Snack - September 2019 - 19
Baking & Snack - September 2019 - In memoriam
Baking & Snack - September 2019 - People/In Brief
Baking & Snack - September 2019 - Employee Safety - ZEROING IN ON SAFETY
Baking & Snack - September 2019 - 23
Baking & Snack - September 2019 - 24
Baking & Snack - September 2019 - 25
Baking & Snack - September 2019 - 26
Baking & Snack - September 2019 - 27
Baking & Snack - September 2019 - 28
Baking & Snack - September 2019 - 29
Baking & Snack - September 2019 - Gold Standard Baking - going for the GOLD
Baking & Snack - September 2019 - 31
Baking & Snack - September 2019 - 32
Baking & Snack - September 2019 - 33
Baking & Snack - September 2019 - 34
Baking & Snack - September 2019 - Building a team starts with character
Baking & Snack - September 2019 - 36
Baking & Snack - September 2019 - 37
Baking & Snack - September 2019 - 38
Baking & Snack - September 2019 - 39
Baking & Snack - September 2019 - 40
Baking & Snack - September 2019 - 41
Baking & Snack - September 2019 - 42
Baking & Snack - September 2019 - 43
Baking & Snack - September 2019 - 44
Baking & Snack - September 2019 - International Series: Middle East - transcending CONTINENTS
Baking & Snack - September 2019 - Middle East food-based events deliver market opportunities
Baking & Snack - September 2019 - 47
Baking & Snack - September 2019 - 48
Baking & Snack - September 2019 - 49
Baking & Snack - September 2019 - Assessing the trends down in Africa
Baking & Snack - September 2019 - 51
Baking & Snack - September 2019 - 52
Baking & Snack - September 2019 - 53
Baking & Snack - September 2019 - 54
Baking & Snack - September 2019 - Fats & Oils - Beyond FUNCTIONALITY
Baking & Snack - September 2019 - 56
Baking & Snack - September 2019 - 57
Baking & Snack - September 2019 - 58
Baking & Snack - September 2019 - 59
Baking & Snack - September 2019 - 60
Baking & Snack - September 2019 - 61
Baking & Snack - September 2019 - 62
Baking & Snack - September 2019 - 63
Baking & Snack - September 2019 - 64
Baking & Snack - September 2019 - 65
Baking & Snack - September 2019 - 66
Baking & Snack - September 2019 - Plant-Based Protein - alternate routes to PROTEIN
Baking & Snack - September 2019 - 68
Baking & Snack - September 2019 - 69
Baking & Snack - September 2019 - 70
Baking & Snack - September 2019 - 71
Baking & Snack - September 2019 - 72
Baking & Snack - September 2019 - 73
Baking & Snack - September 2019 - 74
Baking & Snack - September 2019 - 75
Baking & Snack - September 2019 - 76
Baking & Snack - September 2019 - INDUSTRY INSIGHT - TIED TO WORKFORCE
Baking & Snack - September 2019 - 78
Baking & Snack - September 2019 - Mixing - TOTALLY MIXED UP
Baking & Snack - September 2019 - 80
Baking & Snack - September 2019 - 81
Baking & Snack - September 2019 - 82
Baking & Snack - September 2019 - 83
Baking & Snack - September 2019 - 84
Baking & Snack - September 2019 - 85
Baking & Snack - September 2019 - Making it shine by design
Baking & Snack - September 2019 - 87
Baking & Snack - September 2019 - 88
Baking & Snack - September 2019 - 89
Baking & Snack - September 2019 - 90
Baking & Snack - September 2019 - Sweet Goods Technology - INNER Beauty
Baking & Snack - September 2019 - 92
Baking & Snack - September 2019 - 93
Baking & Snack - September 2019 - 94
Baking & Snack - September 2019 - 95
Baking & Snack - September 2019 - 96
Baking & Snack - September 2019 - 97
Baking & Snack - September 2019 - 98
Baking & Snack - September 2019 - Dividers - DIVIDED by SPEED
Baking & Snack - September 2019 - 100
Baking & Snack - September 2019 - 101
Baking & Snack - September 2019 - 102
Baking & Snack - September 2019 - 103
Baking & Snack - September 2019 - A consistently divisive delivery
Baking & Snack - September 2019 - 105
Baking & Snack - September 2019 - 106
Baking & Snack - September 2019 - Run to Failure - RUNNING ON EMPTY
Baking & Snack - September 2019 - 108
Baking & Snack - September 2019 - Where proper maintenance begins … and where it’s going
Baking & Snack - September 2019 - 110
Baking & Snack - September 2019 - 111
Baking & Snack - September 2019 - 112
Baking & Snack - September 2019 - 113
Baking & Snack - September 2019 - 114
Baking & Snack - September 2019 - Robotics - the REPLACEMENTS
Baking & Snack - September 2019 - 116
Baking & Snack - September 2019 - 117
Baking & Snack - September 2019 - 118
Baking & Snack - September 2019 - 119
Baking & Snack - September 2019 - Events
Baking & Snack - September 2019 - 121
Baking & Snack - September 2019 - 122
Baking & Snack - September 2019 - 123
Baking & Snack - September 2019 - Featured Innovation Center
Baking & Snack - September 2019 - 125
Baking & Snack - September 2019 - Ingredients & Formulating
Baking & Snack - September 2019 - 127
Baking & Snack - September 2019 - Equipment & Packaging
Baking & Snack - September 2019 - 129
Baking & Snack - September 2019 - 130
Baking & Snack - September 2019 - 131
Baking & Snack - September 2019 - Patents
Baking & Snack - September 2019 - 133
Baking & Snack - September 2019 - New on the Shelf
Baking & Snack - September 2019 - 135
Baking & Snack - September 2019 - MARKETPLACE
Baking & Snack - September 2019 - 137
Baking & Snack - September 2019 - 138
Baking & Snack - September 2019 - 139
Baking & Snack - September 2019 - 140
Baking & Snack - September 2019 - 141
Baking & Snack - September 2019 - 142
Baking & Snack - September 2019 - 143
Baking & Snack - September 2019 - 144
Baking & Snack - September 2019 - AD INDEX
Baking & Snack - September 2019 - NEW PRODUCT SPOTLIGHT
Baking & Snack - September 2019 - 147
Baking & Snack - September 2019 - 148
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